graphics portfolio
TRANSCRIPT
![Page 1: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/1.jpg)
Todd Pickrell2D
process + portfolio
![Page 3: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/3.jpg)
Todd Pickrell was named Creative Director, Scott Winer Produc-
tions in September 2008. As Creative Director, he is responsible
for managing graphic, print and web design for SWP Creative, the
Creative Division of Scott Winer Productions, and oversees brand-
ing for SWP and its subsidiaries.
The Co-Creator and Illustrator of SWP’s “The Adventures of Little
Scottie,” Pickrell has formally studied fine arts and design at vari-
ous levels since 2000. His studies have spanned a wide variety of
disciplines, including drawing, painting, ceramics, woodworking,
graphic design and illustration.
In 2008, Pickrell received the Harley S. Nelson Family Scholarship
in the Arts for his work in Foundations of Art & Design studies at
KU.
Born in St. Louis and raised in Olathe, Kan., Pickrell is pursuing his
B.F.A. in Industrial Design at The University of Kansas.
![Page 4: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/4.jpg)
North Fulton Psychiatric care, P.c.North Fulton Psychiatric Care, P.C. is a private practice in Roswell,
Georgia, specializing in the treatment of ADHD, depression,
anxiety and other psychiatric conditions. The client wanted a
modern interpretation of his practice’s original logo. The final logo
is meant to convey the idea of focus and a feeling of optimism.
![Page 5: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/5.jpg)
NFPC Logo Initial Studies
![Page 6: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/6.jpg)
NFPc logo development
![Page 7: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/7.jpg)
NFPc logo development (continued)
![Page 8: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/8.jpg)
NFPC Logo Refinement
![Page 9: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/9.jpg)
NFPc Final logo
![Page 10: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/10.jpg)
NFPc Final logo (two color, grayscale, black and white)
![Page 11: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/11.jpg)
NFPc Full Text Final logo (full color, two color)
![Page 12: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/12.jpg)
NFPc Business card
A simple and classic business card
appropriate for the client. The
prominent logo adds interest, but the
overall design remains conservative
and professional.
![Page 13: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/13.jpg)
Spectator’sSpectator’s is a women’s boutique located in downtown Lawrence,
Kansas. Spectator’s offers a selection of sophisticated and unique
clothing for both formal and informal occasions. The store has a
loyal clientele comprised primarily of middle-aged women. As part
of a visual communications group project, we created solutions to
rebrand the store, making it more inviting to younger customers
while retaining a sense of sophistication. I focused on redesigning
the mark with the goal of developing a more modern image while
maintaining the classic sensibilities of the original.
» Original Mark
Strengths
· bold
· references the spectator shoe
Weaknesses
· ambiguous
· dated
· ominous
· irregular form
· confusing typographic element
![Page 14: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/14.jpg)
Spectator’s Mark Rough Sketches
![Page 15: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/15.jpg)
Spectator’s Mark Development (integration of typography)
![Page 16: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/16.jpg)
Spectator’s Mark Color Tests
The client was reluctant to introduce
color into the store’s branding. Color
can, however, be a very important tool.
Merely adding a single color creates an
eyecatching effect that makes the mark
more visually appealing and less dated.
![Page 17: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/17.jpg)
Further Spectator’s Mark Development
![Page 18: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/18.jpg)
Spectator’s Mark with Typography
![Page 19: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/19.jpg)
Final Spectator’s Mark Proposal with Typography
![Page 20: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/20.jpg)
Final Spectator’s Mark Proposal
» Final Mark
The proposed mark
retains the boldness of the
original and the reference
to the black and white
spectator shoe. The new
elements evoke images
of sophisticated, modern
women. The silhouette has
a striking feminine quality
that better represents the
Spectator’s customer.
![Page 21: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/21.jpg)
Final Spectator’s Mark Proposal Variations
When use of the full mark is not
necessary, practical or desirable,
these variations provide recognizable
alternatives. The name “Spectator’s”
could refer to a variety of stores, but the
hat acts as a necessary cue to the specific
brand.
![Page 22: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/22.jpg)
Spectator’s Business Cards (grey on white, plum on natural paper)
SPECTATOR’S
Spectator’s, Inc.706 Massachusetts St.Lawrence, KS 66044(785) 841-4444
SPECTATOR’S
Spectator’s, Inc.706 Massachusetts St.Lawrence, KS 66044(785) 841-4444
Front Back
Front Back
![Page 23: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/23.jpg)
Final Spectator’s Clothing Rack SignageFinal Spectator’s Clothing Rack Signage
![Page 24: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/24.jpg)
Scott Winer Productions, LLCScott Winer Productions, LLC is a media production company,
led and founded by Executive Producer Scott Winer, based in
Lawrence, Kansas. I have served as the company’s Creative
Director since September 2008. In this role I have produced a
variety of branding and promotional materials for SWP’s four
divisions and have assisted with web design.
![Page 25: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/25.jpg)
Scott Winer Productions Business Card Deveolpment
![Page 26: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/26.jpg)
Scott Winer Productions Final Business Card
![Page 27: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/27.jpg)
SWP Division Logos
![Page 28: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/28.jpg)
SWP Radio Podcast Album Art
![Page 29: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/29.jpg)
SWP Radio Podcast Album Art (conti nued)
![Page 30: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/30.jpg)
The Bois Flyer (full color, greyscale)
![Page 31: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/31.jpg)
Toddcast Podcast Album Art
![Page 32: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/32.jpg)
Toddcast Podcast Album Art (continued)
Created all aspects including type and illustrations.
![Page 33: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/33.jpg)
Illustration from Toddcast Podcast Album Art
![Page 34: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/34.jpg)
SWP Radio Booklet (in progress)
theBOIS
Offi cid que porum voles dit voluptature nam nihit of-fi cim voluptatibus eum quodi volorerum apidunte sit ut experit quiati vit unt porporum et dolor alit assi volorum et quaeriam, as et ut magnihit Serio. Debist aspelese-quam sitae nonectur, cupta ad
![Page 35: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/35.jpg)
SWP Radio Booklet (continued)
Offi cid que porum voles dit voluptature nam nihit offi cim voluptatibus eum quodi volorerum apidunte sit ut experit quiati vit unt porporum et dolor alit assi volorum et quaeriam, as et ut magnihit Serio. Debist aspelesequam sitae nonectur, cupta ad quo tem alique nonsed maximillat assitati sinvenis et ea volori doloribSe mo publici con vitiqua per-fecre, tatu ses? Perurent. Vernunum. Achil vehentebem dium deo esi publibuntium conihiliusa L. Sunuleg erfi cer vivasterum in demulibusa Sero C. Gulicae derestasdam opopubl issiliis dius, veris ius nonverf icitum iaedo, satricaedi, us diisque o in tum mus audem essum in ta a mentiste acit? En virmiliis core ferra consimis pri prissenia or quis huid reculti fenat, querios, consili bussusa
Todd Pickrell creative director
SWP Podcasts
Smokey and the Bearwith Scott A. Winer and Rowdy Wichman
Lorem Ipsum
• Re volesse quatur acipienessus elitas
• autem es di to vendit doluptas esti
• cum ligenducil mil eos atio eum ex
• evenis eum alique doluptus nobitatecti
Vidipsum faccum laut ut quassimilis
ea non et, to cus enit omniatem qui il ipis
corero temolore, conseque dolorepero
quodit ommoluptatem int ut ut ini id quunti
con plibus inci offi cipit aut im con nobis
aut ea sitia illorem corero dolupis pre id ut
as res quat que comnisqui cum aris es et
ommolectem comnis doluptaquo eos simpor
audam estis dusdae sinimped et odictatur?
Ut dolor sedi que cori velest quias esti aut
intiusti bla sequibe rnatquam, sinctat volupta
SWP PodcastsSWP Podcasts
Smokey and the Bearwith Scott A. Winer and Rowdy Wichman
Vidipsum faccum laut ut quassimilis
ea non et, to cus enit omniatem qui il ipis
corero temolore, conseque dolorepero quodit
ommoluptatem int ut ut ini id quunti con plibus
inci offi cipit aut im con nobis aut ea sitia
illorem corero dolupis pre id ut as res quat que
comnisqui cum aris es et ommolectem comnis
doluptaquo eos simpor audam estis dusdae
sinimped et odictatur? Ut dolor sedi que
cori velest quias esti aut intiusti bla sequibe
rnatquam, sinctat volupta etum suntur aborem
qui sus, culpari orepedi psamusa voluptam
sediatibus reria que digeniam, ex estium
Lorem Ipsum
• Re volesse quatur acipienessus elitas
• autem es di to vendit doluptas esti
• cum ligenducil mil eos atio eum ex
• evenis eum alique doluptus nobitatecti
![Page 36: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/36.jpg)
SWP Radio Booklet (continued)
![Page 37: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/37.jpg)
loud PhotographyAn ongoing project for Lawrence-based photographer Sean Hall.
Scott Winer Productions is developing branding materials and an
online portfolio.
![Page 38: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/38.jpg)
loud Photography Typography Tests
![Page 39: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/39.jpg)
Loud Photography Mark Development
![Page 40: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/40.jpg)
loud Photography Final logo (positive, negative)
![Page 41: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/41.jpg)
Harpoon is loveA short lived comedy troupe composed of several University of
Kansas Students.
![Page 42: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/42.jpg)
Harpoon is love logo (three color variations)
![Page 43: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/43.jpg)
Harpoon is love Graphic logo (for use with t-shirts and other merchandise)
![Page 44: Graphics Portfolio](https://reader031.vdocuments.site/reader031/viewer/2022020307/55aec53f1a28abf5318b4667/html5/thumbnails/44.jpg)
Harpoon is Love Website Mock-up