graphics and logos bristol community college bristol community college cis 13 business creativity...
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Graphics and LOGOS
Bristol Community CollegeBristol Community CollegeCIS 13 Business Creativity
Sources: Non-Designers Design Workshop
1 Raster• Dots
2 Vector • Drawn by a mathematical formula
Graphics and LOGOS
REVIEW: GraphicsTwo basic forms of IMAGES
Graphics and LOGOS
GRAPHICSSaving Graphics for PRINT TIFF (Tagged Image File Format) EPS (Encapsulated Post Script)
Graphics and LOGOS
GRAPHICSSaving Graphics for WEB
GIF (Graphics Interchange Format) JPEG (Joint Photographic Exports Group) PNG (Portable Network Graphics)
Graphics and LOGOS
Resolution and Linescreen (LPI)
Linescreen: aka frequency or lines per inch• Printed lines per inch horizontally and vertically
Formula: Image resolution = 2 x LPI
Graphics and LOGOS
Resolution and Linescreen (LPI)
Inkjet: resolution no more than 1/3 resolution of printerExample: Printer - 720 dpi Resolution = 240 ppi
Laser printer 65 or 85 lpi = 130 or 170 ppi
Newspaper 85 - 120 lpi = 170 - 240 ppi
Quick print, copies 100 - 120 lpi = 200 - 240 ppi
Glossy magazine 150 lpi = 300 ppi
Offset pinting 150 lpi = 300 ppi
Display books 175 lpi = 350 ppi
Museum quality art books 200 lpi = 400 ppi
Graphics and LOGOS
Resizing Graphics
• Resize an image when scanning, not in image editing software.
• Adding more resolution • Scanning Formula: (final width / original width) x final ppi = scan ppi Example: (8 inches / 4 inches) x 300 ppi = 600 ppi
Graphics and LOGOS
What is a Logo?
A logo creates a unique identity by condensing a complex communication concept into its simplest and most effective form.
Graphics and LOGOS
A logo should…
Be attention-getting Be simple Communicate effectively Look good in both color AND black & white Reproduce well in all the media it will be used
on
Graphics and LOGOS
All Type Logos
With over 8,000 Typefaces available, there is no excuse for using standard issue computer fonts
There are lots of other designers using these fonts as well - how will your design stand out?
CONTRAST - Combine typefaces Remember your type relationships: concordant;
conflicting; contrasting
Graphics and LOGOS
Techniques
Tweak a letterform out of the ordinary:• Addition or subtraction to a character• Illustrative• Letterforms interact
Graphics and LOGOS
Techniques
Add Elements:• Combination of symbol and typeface• Simple shapes• Creates a unique identity• Proximity - keep elements with logotype
Graphics and LOGOS
Techniques
Add Clip Art:• Manipulate clip art to create a unique look• Use images, illustrations and picture fonts• Remember that it must reproduce well in
black & white
Graphics and LOGOS
File Types
Different files for different purposes:• High quality printing - more complex
Full color Magazines, brochures, etc. tiff file
• Low resolution - less complex web use gif, png, jpeg files
• Black & White version - simple newspaper, copy machines, faxes tiff, jpeg files
Graphics and LOGOS
Web Resources
adobe.com - download trial software logodesign.com - links, articles, news, blogs,
resources allgraphicdesign.com - tutorials, various
resources desktoppub.about.com