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Introduction

The identity of any organization or institution is established and/or strengthened, at least in part, by the appearance of its publications and by materials used in various presentations. Even the appearance of something as routine as a letter, helps create an image of the organization. A unified look is important. A consistent, clear appearance conveys a subtle message, one that says the organization is methodical, organized and systemic in its approach. Anything less can create the impression that the organization is disorganized, and not particularly concerned with quality.

This guide provides a model for the use of the CLIU #21 logo and production of effective communications in the most common formats used by the Carbon Lehigh Intermediate Unit programs—-i.e., letters, bro-chures, business forms, and others. While it does not describe every pro-ject or situation you may encounter, a sufficient number of topics are cov-ered to provide a clear understanding of how CLIU #21 communications should appear.

Whatever the task, from writing something as simple and routine as a let-ter, to a project as complicated as a detailed series of special reports, follow the guide. By doing so, you will create a unified image of the CLIU #21. You will also help to strengthen awareness of our programs and services.

Published September 2013

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Table of Contents

Publication Required Standards for All IU Publications _______________________________________________ 4

CLIU Letterhead ____________________________________________ 4

Brochures __________________________________________________ 4

Workshop Brochures/Flyers ____________________________________ 4

For all other publications ______________________________________ 4

ADA Statement __________________________________________________ 5

CLIU Mission Statement ___________________________________________ 5

CLIU Motto _____________________________________________________ 5

CLIU Address, Phone, Website ______________________________________ 5

Social Media Sites/Locations ________________________________________ 5

CLSNCF Mission Statement ________________________________________ 5

Email _________________________________________________________ 6

Make Checks Payable to: ___________________________________________ 6

Nondiscrimination Statement _______________________________________ 6

Registration _____________________________________________________ 6

CLIU 21 Logo (Color/B&W) ________________________________________ 7

CLSNCF Logo (Color/B&W) ________________________________________ 8

Samples of Publications

Letterhead _________________________________________________ 9

Brochure __________________________________________________ 10

Workshop Flyer _____________________________________________ 11

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Publication Required Standards for All IU Publications/Email

CLIU Letterhead

Helping Children Learn Logo Executive Director/Assistant Executive Director CLIU Address, Phone, Fax, Website Social Media Logos/Sites CLIU Mission Statement Nondiscrimination Statement

Brochures

Helping Children Learn Logo Contact Person, Title, and Phone Number CLIU Address, Phone, Fax, Website Social Media Logos/Sites CLIU Mission Statement Nondiscrimination Statement ADA Statement Month/Year

For CLSNCF Logo Brochures CLSNCF Logo/CLSNCF Mission Statement

Email

Nondiscrimination Statement Confidentiality Statement

Workshop Brochures/Flyers

Helping Children Learn Letterhead Contact Person, Title, and Phone Number CLIU Address, Phone, Fax, Website Social Media Logos/Sites CLIU Mission Statement Nondiscrimination Statement ADA Statement Month/Year Registration Information Make Checks Payable to

For all other publications

All other publications, follow Brochure required standards above.

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The first step toward developing an organization’s “personality” is to create basic mes-sages to be perpetuated in all communications with key audience segments. The descrip-tions will then be applied to all future communications defined herein, and all employ-ees must become emissaries for the Carbon Lehigh Intermediate Unit through consistent depiction of the organization. In other words, everyone must use the messages in printed materials and be able to deliver the “elevator pitch.”

ADA Statement

CLIU Mission Statement

CLIU is a service agency committed to Helping Children Learn.

CLIU Motto

CLIU Address, Phone, Website

Carbon Lehigh Intermediate Unit 21

4210 Independence Drive

Schnecksville, PA 18078-2580

610-769-4111

www.cliu.org

CLIU Social Media Sites/Locations

CLSNCF Mission Statement

Our Mission is to enhance educational and recreational opportunities for

children with special needs enrolled in the public schools of Carbon and

Lehigh Counties.

The CLIU Central Service Center is accessible to the handicapped. If you need an accommodation to fully participate, please contact (Department Director’s name) at 610-769-4111.

Font Style— Calisto MT and Times New Roman used for all information below

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Email Name

Title

Carbon Lehigh Intermediate Unit #21 4210 Independence Drive Schnecksville, PA 18078-2580 610-769-4111

Email address

EOE Statement:

The Carbon Lehigh Intermediate Unit is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, age, marital status, gender or non-relevant handicap in activities, programs, or employment practices. For information regarding civil rights or grievance procedures, contact Mr. John B. Houser, Section 504 Coordinator, or Ms. Kim Talipan, Title IX and ADA Coordinator at the Carbon Lehigh Intermediate Unit, Education Park, 4210 Independence Dr., Schnecksville, PA 18078-2597, 800-223-4821

Confidentiality Statement:

The documents accompanying this electronic transmission contain information that is confidential and/or legally privileged. The information is intended only for the use of the individual or entity named on this e-mail. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or the taking of any ac-tion in reliance on the contents of this e-mail information is strictly prohibited. If you have received this in error, please notify us by telephone immediately. Thank you.

Make Checks Payable to

Carbon Lehigh Intermediate Unit 21 (CLIU 21)

Carbon Lehigh Special Needs Children’s Foundation (CLSNCF)

Nondiscrimination Statement

The Carbon Lehigh Intermediate Unit is an equal opportunity employer and does

not discriminate on the basis of race, color, religion, national origin, age, marital status,

sex or non-relevant handicap in activities, programs, or employment practices. For

information regarding civil rights or grievance procedures contact Mr. John B. Houser,

Section 504 Coordinator, or Mrs. Kim Talipan, Title IX and ADA Coordinator at the

Carbon Lehigh Intermediate Unit, 4210 Independence Drive, Schnecksville PA 18078-

2580, 800-223-4821.

Registration

Who: Date:

Where:Where: Time:Time:

Cost:Cost: (and what it includes)

Registration:Registration: (Please register on CPE Tracker or Contact Person and phone number)

Contact:Contact: (Contact Person and phone number for questions )

The EOE/Confidentiality/Environment Statements will be automatically placed onto your email once you press “Send.” The MIS Department purchased a specific program that allows this to occur.

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CLIU 21 Logo

Logo—Color

Logo—Black and White

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CLSNCF Logo

Logo—Color

Logo—B&W

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Samples of Publications

Letterhead and Nondiscrimination Statement

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Samples of Publications

Brochures

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Samples of Publications

Workshop Flyers

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