graphic design colour trends
DESCRIPTION
Detecting and visualising large scale colour trends by Dennis Hotson and Lars Yencken Presented at PyConAU 2012 in Hobart, Tasmiania. http://2012.pycon-au.org/schedule/41/view_talk?day=sundayTRANSCRIPT
Dennis HotsonLars Yencken
G’day!
99designsGraphic design marketplace
Graphic designcolour trends
Design is our business
How do you track theelements of design?
What is theDNA of design?
Colour
How do we extract colours from a design?
Colorific
White!
Colour theory
RGB
LabLab is designed to approximate human vision.
L is for Lightness
a and b are forcolor-opponent
dimensions, based on nonlinearly compressed
CIE XYZ colour
— Wikipedia
Colorifichttp://github.com/99designs/colorific
Examples of use
pip install colorific
$ echo some_image.png | colorificsome_image.png #0047f1,#e61b31,#3e7bf4,#00b018,#f9a600
$ find . -name '*.jpg' | colorific >myphotos.colors
>>> from colorific import extract_colors, rgb_to_hex>>> palette = extract_colors('some_image.png')
>>> hex_colors = []>>> for color in palette.colors:... hex_colors.append(rgb_to_hex(color.value))
>>> hex_colors['#0047f1', '#e61b31', '#3e7bf4', '#00b018', '#f9a600']
Search by colour
Search by colour
Search by colour
Indexing100,000 designs
efficiently
RtreeRtrees are for indexing spatial data
?
?
>>> index = Rtree()>>> index.insert(“design1”, “#ff0000”)
>>> index.nearest(“#ff0001”)“design1”
Colour trends
Time
2007 2008 2009 2010 2011
2007 2008 2009 2010 2011
Location
Industry
accountingagriculture
animalsarchitectural
artattorney
automotivebar
businesschildrencleaning
communicationscommunitycomputer
constructioncosmetics
dating
educationentertainmentenvironment
fashionfloralfood
games
homeindustrialinternet
landscaping
medicalphotography
physicalpolitics
realestatereligious
restaurantretail
securityspa
sportstechnology
travelwedding
0% 7%landscaping environment
cleaning medical
accounting
food entertainment
security automotive
bar
0% 3%children
environment landscaping
wedding cosmetics
restaurant
politics automotive
security dating
0% 5%spa
cosmetics environment accounting
attorney
dating sports
restaurant automotive
politics
0% 7%spa
environment accounting cosmetics medical
sports
automotive restaurant
dating politics
0% 10%computer industrial
accounting landscaping architectural
fashion
cosmetics wedding dating floral
0% 4%security politics
industrial landscaping automotive
spa bar
cosmetics wedding
floral
0% 2%construction
industrial automotive technology
security
children dating
bar art
wedding
0% 7%floral
landscaping photography
cosmetics food
sports business
accounting attorney politics
0% 8%floral
wedding restaurant cosmetics
fashion
security medical
accounting attorney politics
0% 20%restaurant
floral food
landscaping agriculture
computer
technology medical
accounting attorney
0% 24%games
automotive sports politics
entertainment
environment cosmetics
spa medical wedding
0% 6%wedding politics
photography attorney
entertainment
cleaning floral
agriculture environment landscaping
0% 9%dating
wedding fashion
entertainment attorney
floral
children agriculture
landscaping environment
0% 12%wedding dating fashion
photography entertainment
accounting
cleaning environment agriculture
landscaping
0% 3%bar
children business attorney
automotive spa
environment floral
landscaping agriculture
0% 2%computer
dating automotive technology
security
food religious
agriculture spa
children
0% 6%security
architectural attorney
bar dating
landscaping agriculture
floral environment
children
0% 1%attorney
realestate wedding
cosmetics architectural
agriculture
children food bar
games
0% 4%politics
attorney security
realestate landscaping
animals
food restaurant
children games
0% 4%politics
wedding cosmetics attorney security
technology
religious games
restaurant internet
0% 2%spa
wedding fashion security attorney
industrial
floral restaurant
home games
0% 5%landscaping
wedding floral
attorney fashion
internet
architectural food
games restaurant
0% 18%environment
cleaning accounting
medical politics
wedding dating
photography cosmetics
fashion
0% 17%children
floral politics dating
medical
architectural entertainment photography
fashion bar
0% 7%landscaping environment
cleaning medical
accounting
food entertainment
security automotive
bar
0% 3%children
environment landscaping
wedding cosmetics
restaurant
politics automotive
security dating
0% 5%spa
cosmetics environment accounting
attorney
dating sports
restaurant automotive
politics
0% 7%spa
environment accounting cosmetics medical
sports
automotive restaurant
dating politics
0% 10%computer industrial
accounting landscaping architectural
fashion
cosmetics wedding dating floral
0% 4%security politics
industrial landscaping automotive
spa bar
cosmetics wedding
floral
0% 2%construction
industrial automotive technology
security
children dating
bar art
wedding
0% 7%floral
landscaping photography
cosmetics food
sports business
accounting attorney politics
0% 8%floral
wedding restaurant cosmetics
fashion
security medical
accounting attorney politics
0% 20%restaurant
floral food
landscaping agriculture
computer
technology medical
accounting attorney
0% 24%games
automotive sports politics
entertainment
environment cosmetics
spa medical wedding
0% 6%wedding politics
photography attorney
entertainment
cleaning floral
agriculture environment landscaping
0% 9%dating
wedding fashion
entertainment attorney
floral
children agriculture
landscaping environment
0% 12%wedding dating fashion
photography entertainment
accounting
cleaning environment agriculture
landscaping
0% 3%bar
children business attorney
automotive spa
environment floral
landscaping agriculture
0% 2%computer
dating automotive technology
security
food religious
agriculture spa
children
0% 6%security
architectural attorney
bar dating
landscaping agriculture
floral environment
children
0% 1%attorney
realestate wedding
cosmetics architectural
agriculture
children food bar
games
0% 4%politics
attorney security
realestate landscaping
animals
food restaurant
children games
0% 4%politics
wedding cosmetics attorney security
technology
religious games
restaurant internet
0% 2%spa
wedding fashion security attorney
industrial
floral restaurant
home games
0% 5%landscaping
wedding floral
attorney fashion
internet
architectural food
games restaurant
0% 18%environment
cleaning accounting
medical politics
wedding dating
photography cosmetics
fashion
0% 17%children
floral politics dating
medical
architectural entertainment photography
fashion bar
0% 7%landscaping environment
cleaning medical
accounting
food entertainment
security automotive
bar
0% 3%children
environment landscaping
wedding cosmetics
restaurant
politics automotive
security dating
0% 5%spa
cosmetics environment accounting
attorney
dating sports
restaurant automotive
politics
0% 7%spa
environment accounting cosmetics medical
sports
automotive restaurant
dating politics
0% 10%computer industrial
accounting landscaping architectural
fashion
cosmetics wedding dating floral
0% 4%security politics
industrial landscaping automotive
spa bar
cosmetics wedding
floral
0% 2%construction
industrial automotive technology
security
children dating
bar art
wedding
0% 7%floral
landscaping photography
cosmetics food
sports business
accounting attorney politics
0% 8%floral
wedding restaurant cosmetics
fashion
security medical
accounting attorney politics
0% 20%restaurant
floral food
landscaping agriculture
computer
technology medical
accounting attorney
0% 24%games
automotive sports politics
entertainment
environment cosmetics
spa medical wedding
0% 6%wedding politics
photography attorney
entertainment
cleaning floral
agriculture environment landscaping
0% 9%dating
wedding fashion
entertainment attorney
floral
children agriculture
landscaping environment
0% 12%wedding dating fashion
photography entertainment
accounting
cleaning environment agriculture
landscaping
0% 3%bar
children business attorney
automotive spa
environment floral
landscaping agriculture
0% 2%computer
dating automotive technology
security
food religious
agriculture spa
children
0% 6%security
architectural attorney
bar dating
landscaping agriculture
floral environment
children
0% 1%attorney
realestate wedding
cosmetics architectural
agriculture
children food bar
games
0% 4%politics
attorney security
realestate landscaping
animals
food restaurant
children games
0% 4%politics
wedding cosmetics attorney security
technology
religious games
restaurant internet
0% 2%spa
wedding fashion security attorney
industrial
floral restaurant
home games
0% 5%landscaping
wedding floral
attorney fashion
internet
architectural food
games restaurant
0% 18%environment
cleaning accounting
medical politics
wedding dating
photography cosmetics
fashion
0% 17%children
floral politics dating
medical
architectural entertainment photography
fashion bar
Thank You
Colorifichttp://github.com/99designs/colorific/
ColorDBhttp://github.com/dhotson/colordb
99designs tech bloghttp://99designs.com/tech-blog/
