graphic standards · bpc’s new brand, and the graphic standards & guidelines that support it,...

GRAPHIC STANDARDS

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BUSINESS PLAN COMPETITION

Introduction

Understanding the BPC Logo and IdentityThe BPC Logo

BPC Logo Arrangements

BPC Logo Nomenclature

BPC Protected Space

BPC Logo Colours

BPC Logo MinimumBPC Logo Extensions

BPC Logo Do’s and Don’tsApplied-tone Backgrounds

BPC Colours

BPC Official Typography

BPC Secondary Typography

Applying Graphic Standards to StationeryLetterhead GridLetterhead Font Sizes and ColoursStationary StockBPC Letterhead Laser/Inkjet

3

4

5

6

7

8

910

11

12

13

1415

16

Business Card GridEnvelope (A10) GridEnvelope (A10) Font Sizes and ColoursMailing Label GridMailing Label Font Sizes and Colours

Applying Standards and Guidelines to Other Communications

Introduction

BPC Imagery

Websites

Broadcast/Video

Powerpoint Presentations

Magazine Advertising

Newspaper Advertisments

Banners

Poster

Publications/Faculty BrochuresCover TreatmentInside Spreads

1718192021

25

26

28

29

30

33

35

37

38

3940

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Why a brand? How the new BPC brand and identity were developed

Whether we manage it intentionally, or simply ignore it, the fact is: BPC has a brand. And like all brands, it has been profoundly affected by the sum total of countless unique messages, voices and experiences conveyed through numerous media over more than 5 years.

In the absence of a system for deliberate organization and management of our brand—and in the presence of ongoing inconsistency of all those messages—audiences fill the vacuum with their own perceptions. In other words, audiences define the brand themselves, and their views may or may not result in engaging with the association.

BPC’s organizational units are diverse and distinctive, yet they are all part of an institution that shares values and a common purpose. Every time a member of BPC communicates with the public, it influences our reputation and shapes our brand. The tools we use—stationery, business cards, advertisements, signs, publications, newsletters, websites, presentations, even vehicles—all contribute to the character of not just the individual or the organizational unit, but also the entire association.

Communicating our “connectedness” strengthens both our individual messages and BPC as a whole.

Today’s sharply competitive post-secondary environment means students are choosing from an almost endless array of options both locally and globally. Now, they can literally study anywhere in the world. This climate challenges us to convey BPC’s brand more clearly. No association can definitively compete on the level of “features”, such as class sizes, number of labs or uniqueness of specifi c programs. Our association’s brand must communicate on a higher level. It must serve as both an introduction and a core idea that unifies BPC’s many strengths and benefi ts.

BPC’s new brand, and the Graphic Standards & Guidelines that support it, is the point of alignment that connects a specific message to the essence of the C as a whole.

The contents of this book is the result of a year-long process aimed at achieving a better understanding of the competition’s brand identity and a system for expressing it clearly, consistently and compellingly.

Through deep research and wide consultation, the concept of “breadth” emerged as BPC’s core brand idea. The association’s prime advantage was found to be a distinctive ability to provide an education that is both broad and deep, enabling graduates to be open-minded and adaptable, and resilient lifelong learners.

This characteristic sets BPC apart from other association, and is itself a product of a learning philosophy supported by three key “pillars”: An BPC education is highly interdisciplinary, highly experiential and, increasingly, highly international in scope.

Closely linked to “breadth”, and the pillars that help achieve it, is the notion that our competition has a “higher purpose”. Surveys discovered that students and prospective students overwhelmingly believe that, through a broad education, BPC prepares them to contribute to positive change in the world.

“Great Mind Think Alike” is a positioning statement, or tag line, that was chosen to capture BPC’s core strengths and purpose. It has found broad acceptance both internally and externally.

In Jajuary 2012, BPC’s Board of Governors approved a motion to adopt the new brand identity and standards—and also to ensure that competition communications do in fact meet them.

At once descriptive, distinctive, aspirational andmemorable, “Great mind think alike” expresses BPC’sessence. It will serve to unify the myriad messagesexchanged every day amoung communicators andaudienxes throughout our community.

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BPC Logo

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BPC Logo Arrangements

There are two versions of the BPC logo for use with tag lines or a location/faculty. The horizontal format is preferred. The vertical format may be used to complement the design or when space prohibits the use of the horizontal format.

Each format is one complete unit. Relative scaling, spacing and general visual relationships are to be used as shown and not altered in any way.

To ensure that all uses of the BPC logo will be consistent in appearance and quality at www.bpc.hk do not attempt to recreate the graphic. The official BPC logo is available through BPC’s graphic standards website.

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BPC Logo Nomenclature

A naming system has been developed to provide a strong branding image for BPC’s locations and faculties. Shown below are some examples typeset in relation to the BPC logo. The subtext to the name “Business Plan Competition” should always be set on one line in the smaller sans-serif type. It is meant to be a supporting line of text and should not overpower the brand.

N E W Y O R K

L O N D O N

B E I J I N G

S H A N G H A I

H O N G K O N G G R E A T M I N D T H I N K A L I K E

TypographyFont: DINSize: 6pt (This is relative to Bembo SC 12.5pt of BUSINESS PLAN COMPETITON)Weight: RegularTracking: 300Alignment: Left from “Fraser”

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BPC Logo Protected Space

To achieve maximum impact, the BPC logo should be allowed sufficient clear space to isolate it from other elements such as typography, rules, pictures, etc. The protected space is created by the visual height of the “BPC” type itself and will therefore be relative to the size of the logo used. This unit of measurement provides the perimeter of clear space around the logo and tag lines.

x is defined as

x

x

x

x

x

x

x

x

G R E A T M I N D T H I N K A L I K Ex is defined as

x

x

x

x

x

x

x

x

BUSINESS PLAN COMPETITIONG R E A T M I N D T H I N K A L I K E

x is defined as

x

x

x

x

x

x

x

x

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BPC Logo Colours

BPC’s traditional colours have always been red and blue. However, numerous variations of these colours have been used. Inconsistent reproduction of colour can result in a diminished recognition of the colour as signifying BPC. Using a single distinctive shade of red will, over time, make BPC’s visual identity more memorable.

Whenever possible the logo should be used in one of its red versions. When colour is restricted, black or white versions can be used. The logo should never be reproduced in BPC’s secondary colours or any non-BPC colours.

Specifi cationsRed: Pantone 187 CCMYK: C0 M100 Y79 K20RGB: R155 G36 B46

Tag lineBlack: Pantone Black 7 CCMYK: C0 M0 Y15 K82RGB: R73 G72 B64

Black versionBlack: K100

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BPC Logo Minimum

To protect the integrity, legibility and impact of the BPCbrand, it must never be reproduced in sizes smaller than those shown on this page.

For print applications of the primary logo, do not use the BPC block smaller than 0.75” in width. To use the logo without the tagline, the block should be reduced to 0.5”. Any further reductions would impair its legibility and impact.

BPC Logo Extensions

In special circumstances the BPC logo is set at the very top edge of a page. In this situation the logo block is extended by half of its original height, allowing the logo to bleed comfortably off the edge.

In cases where the logo is set at the left edge of a page, no extension is required.

* Note: If creating production material for suppliers or publications, additional height or width may need to be added to ensure a proper edge. Consult their specifications for this amount.

0.5”

0.75”

Do not use below 0.5” wide

Do not use with the logo block below 0.75” wide

x

xstandard logo height

extension to logo height

edge of page

x

standard logo width

edge of page

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BPC Logo Dos and Don’ts

Do not reproduce the logo in any of the CBPC secondary colours or a non BPC colour.

Do not screen the logo back to a percentage of its colour.

Against coloured backgrounds either the black or reversed logo should be used.

The logo should be used in its original colour.

Against coloured backgrounds do not use the coloured logo.

x

x

x

Do not stretch or skew the logo.

x

Do not change the typeface of the logo.

x

Do not alter the logo artwork with graphical effects.

xartwork with graphical ef

G R E A T M I N D T H I N K A L I K E

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Applied-tone backgrounds

In newspaper ads, low-budget printing, and originals for photocopying, the design may be restricted to the use of black and white or grayscale. In these conditions the preferred treatment of the logo is black against white, to provide maximum contrast.

It’s also acceptable to reverse the logo to white against a black background. However, please remember that newsprint and photocopying do not provide a true black and some contrast will be lost.

Against grayscale backgrounds of values 30% black or lighter use the logo in solid black. Reverse the logo to white for backgrounds 50% black or darker. Take great care in applying tints to the logo itself.

When in doubt choose the design solution that provides maximum contrast.

White against black is preferred. Do not use the logo at a screen of greater than 30% black against black.

Do not screen the logo back to a percentage less than 60% black against white.

Do not use the black logo against a screen of 50% or darker of black.

Black against white is preferred.

White against dark screens is preferred.

neercs a tsniaga ogol desrever eht esu ton oD.derreferp si sneercs thgil tsniaga kcalBof 30% or lighter of black.

x

x

x

x

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BPC Colours

BPC’s traditional colours have always been red and blue. However, numerous variations of these colours have been used. Inconsistent reproduction of colour can result in diminished recognition of the colour as signifying BPC. Using a single distinctive shade will, over time, make BPC’s visual identity more memorable.

There are primary and secondary colours. Red(187) and Black(Black 7) comprise the signature colour palette. Of these two colours the logo may only be reproduced in Red(187). Both Red(187) and Black(Black 7) may be used as accent colours in graphic applications. The blue(287)is to be used on stationery and business papers for typographical treatments of titles or headlines.

For accurate colour matching use a Pantone® swatch book. Always insist on accurate colour. Poorly matched colours will weaken impact, and reduce the effectiveness and public awareness of the BPC brand.

Red: Pantone 187CMYK: C0 M100 Y79 K20RGB: R155 G36 B46

Black: Pantone Black 7CMYK: C0 M0 Y15 K82RGB: R73 G72 B64

Blue: Pantone 287CMYK: C100 M68 Y0 K12RGB: R41 G70 B131

Gold: Pantone 8640Pantone 8640 is a metallic ink and should be reproduced as a spot colour.

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BPC Official Typography

To maintain the consistency of BPC’s visual identity through all written and printed communications, it is recommended that only two type faces be used. The two official fonts used in the BPC identity are Bembo and DIN.

Bembo is known for its conservative dependability in regular and heavy weights as well as its graceful stability in lighter weights.

Note: Bembo MT Pro / Bembo and DIN Pro / DIN are used interchangeably and represent the same font.

DIN is known for its versatility and legible straightforward style. Its ease of use across all communication platforms make it an excellent sans-serif to offset the serif Bembo.

* The BPC logo block is a custom design and should be treated as artwork. Do not attempt to recreate the logo block with any font.

Bembo MT Pro – Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=“”:;?/<>,.

Bembo Mt Pro – Italic


Bembo Mt Pro – Bold


Bembo MT Pro – Bold Italic


DIN Pro – RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=“”:;?/<>,.

DIN Pro – Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+-=“”:;?/<>,.

DIN Pro – BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=“”:;?/<>,.

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BPC Colours

BPC recognizes the need for additional typography to accommodate the large variety of printed material circulated.

The following are suggestions that complement BPC’s offi cial typography. These should not be used BPC’s stationery system and are intended only for supporting items.

Garamond


New Baskerville


Times Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=„‰:;?/<>,.

Franklin Gothic


Helvetica


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Stationery

The most widely distributed printed materials representing BPC are the components of its stationery. The stationery system is BPC’s most cost-effective opportunity to project a consistent and distinctive brand.

The offi cial BPC letterhead positions the logo block at the top in a unique fashion. In this position the logo block is increased by half of its original size and bled off the top of the page. The logo is used in its colour format red(187) with the faculty listed below in blue(287).

Letterhead grid

The margins and proportions of the letterhead should be exactly as shown. The top 1/4 of the letterhead is reserved to highlight the logo and faculty. The remaining contact information and content should start below this point. The wide left margin should always be observed to highlight faculty information and maintain a clean design. The faculty logo at the bottom left is optional.

Business Plan Competition 1 Mar, 2010

Dear Sir or Madam,

Mr. MentorÊs Name

2.75”

1.125”

0.25”

logo optional

2.5”

xx standard logo heightx

0.375”

Kenny joined at our company in June 2009. During this period, Kenny has gone through the company in depth background induction, professional training as well as interview and exchange with partial customers to gain a better insight of our company's business background, business scope, present situation, the market size and the customer demand. He also developed a brand-new understanding towards the Hong Kong's finance, the legal system and the financial market operation.

Kenny has cooperated fully with the team members in our company business plan competition and composited a competence level business plan. This plan was based on the company and industry development, established by focusing on nowadays economy and financial environment, the concrete political, economical and cultural contexts of the Hong Kong and the company's related products and services. The market analysis, competitive analysis, cost control and sale channel design were carried out under the scene of the corporate growth, products research and development, sales and the following services of the company. In addition, this plan has proposed a constructive solution for our colleagues to ponder and analyze the company's present situation as well as future development from different points of views.

Kenny graduated from University of International Business and Economic with a Bachelor in Trade and Economics. When working on the market planning book, he exhibits his cautiousness, while flexibility on the other hand, as well as his independent research skills. As a mainland student, he can lead and coordinate other teammates in the process of presenting the planning proposal in English, facing international committee members. That demonstrates his leadership, coordination skills, his quick learning abilities and his good mental qualities. Based on his performance, I believe that Kenny has the capabilities and potential as an excellent financial professional. I want to thank Kenny for his efforts and contributions he made in our company, and I am so pleased that my colleagues can share this valuable achievement. We wish Kenny the best in his future endeavors.

For more information about Kenny，please email to: [email protected]

With personal regards

Hong Kong address

Suite 01, Level 12International Commerce Centre, 1 Austin Road WestKowloon, Hong Kong SAR

Beijing address

202, Tower 1, Bright China Chang-an Bldg, 7 Jianguomen Nei Avenue Beijing, 100005, P.R. China

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Letterhead font sizes and colours

The stationery system uses a specifi c relationship offonts, sizes, weights and colour. Titles are used in the BPCblue(287) with supporting text in Black 7.

Often overlooked in the design of the letterhead is thetypewritten word. Typefaces should be chosen that addbalance and symmetry. See BPC secondary typography forrecommended type faces.

Stationery Stock

* The preferred method of printing is offset lithography. Otherwise please follow the guidelines for laser/inkjet printing stationery.

Business Plan Competition

Hong Kong addre ss

Beijing address

11.25/10, Bembo, Small Caps (all lower case), 100/1000 em letter spacing

9/10, Bembo, Regular, 0/1000 em letter spacingLine Space8/10, Bembo, Small Caps (all lower case), 100/1000 em letter spacing8.5/10, Bembo, Regular, 0/1000 em letter spacingNumbers are: 8.5/10, Bembo, Small Caps, 0/1000 em letter spacing

Line SpaceLine Space8/10, Bembo, Small Caps (all lower case), 100/1000 em letter spacing8.5/10, Bembo, Regular, 0/1000 em letter spacingNumbers are: 8.5/10, Bembo, Small Caps, 0/1000 em letter spacing

Suite 01, Level 12

International Commerce Centre, 1 Austin Road West

Kowloon, Hong Kong SAR

202, Tower 1, Bright China Chang-an Bldg,

7 Jianguomen Nei Avenue Beijing,

100005, P.R. China

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BPC letterhead Laser/InkJet

The use of preprinted BPC letterhead is strongly preferred.When printing letterhead on a local laser or inkjetprinter, special care with the logo must be taken. In thesecircumstances, make sure the template positions the logo,and all other content, at 0.25” from the paper’s edge.

2.75”

1.125”

0.25”logo optional

2.5”

xx standard logo heightx

0.375”

0.25”


Hong Kong address

Suite 01, Level 12International Commerce Centre, 1 Austin Road WestKowloon, Hong Kong SAR

Beijing address

202, Tower 1, Bright China Chang-an Bldg, 7 Jianguomen Nei Avenue Beijing, 100005, P.R. China

1 Mar, 2010

Dear Sir or Madam,

Mr. MentorÊs Name

Kenny joined at our company in June 2009. During this period, Kenny has gone through the company in depth background induction, professional training as well as interview and exchange with partial customers to gain a better insight of our company's business background, business scope, present situation, the market size and the customer demand. He also developed a brand-new understanding towards the Hong Kong's finance, the legal system and the financial market operation.

Kenny has cooperated fully with the team members in our company business plan competition and composited a competence level business plan. This plan was based on the company and industry development, established by focusing on nowadays economy and financial environment, the concrete political, economical and cultural contexts of the Hong Kong and the company's related products and services. The market analysis, competitive analysis, cost control and sale channel design were carried out under the scene of the corporate growth, products research and development, sales and the following services of the company. In addition, this plan has proposed a constructive solution for our colleagues to ponder and analyze the company's present situation as well as future development from different points of views.

Kenny graduated from University of International Business and Economic with a Bachelor in Trade and Economics. When working on the market planning book, he exhibits his cautiousness, while flexibility on the other hand, as well as his independent research skills. As a mainland student, he can lead and coordinate other teammates in the process of presenting the planning proposal in English, facing international committee members. That demonstrates his leadership, coordination skills, his quick learning abilities and his good mental qualities. Based on his performance, I believe that Kenny has the capabilities and potential as an excellent financial professional. I want to thank Kenny for his efforts and contributions he made in our company, and I am so pleased that my colleagues can share this valuable achievement. We wish Kenny the best in his future endeavors.

For more information about Kenny，please email to: [email protected]

With personal regards

1 7


Business Card grid

There is one standard format which is presented below.Care and attention to typographic detail and structure isrequired to maintain the cohesiveness of the businesscard. On the following pages, extensions to the standardformat are shown when additional (or less) personalor organizational information is required. The businesscard has been designed to accommodate a wide range ofinformation; however, it is recommended to observe thephysical limits of the layout.

Mr.Stanley WongExecutive Member


Suite 01, Level 12 International Commerce

Centre, 1 Austin Road West Kowloon, Hong Kong SAR

[email protected]

10/8, Bembo, Small Caps (all lower case), 100/1000 em letter spacing

Line Space8/8, Bembo, Regular, 0/1000 em letter spacingNumbers are: 7.5/8, Bembo, Small Caps, 0/1000 em letter spacing

Line SpaceNumbers are: 8/8, Bembo, Small Caps, 0/1000 em letter spacingTel: and Fax: are: 7.5/8, Bembo, Small Caps, 70/1000 em letter spacing8/8, Bembo, Regular, 0/1000 em letter spacing

7.5/8, Bembo, Italic, 0/1000 em letter spacing10/8, Bembo, SemiBold, 0/1000 em letter spacing

Standard Format


Back of CardTo be applied to the back of every card, unless it is bilingual double-sided.

1.625” 1.0”

0.5”1.375”

0.875”

Centre LineG R E A T M I N D T H I N K A L I K E

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Envelope (A10) grid

Below is an example of a standard BPC #10 envelope. Themargins and proportions should be reproduced exactly asshown.

The preferred envelope is printed with a solid BPC Red flapwith reverse type. Under time or budgetary constraints it isacceptable to leave the fl ap white, printing the type in BPCRed.

Business Plan CompetitionSuite 01, Level 12 International Commerce Centre, 1 Austin Road WestKowloon, Hong Kong SAR

Mr. Stanley WongExecutive Tewn MemberSuite 01, Love 12luternationonot Comwere CentreHONG KONG S.A.R.

1 9


Envelope (A10) font sizes and colours

Suite 01, Level 12

International Commerce Centre, 1 Austin Road West

Kowloon, Hong Kong SAR


2 0


Mailing Label (Avery #05164) grid

Below is an example of a standard BPC mailing label. Themargins and proportions should be reproduced exactly asshown.


Business Plan Competition Hong Kong Business Plan Competition Hong Kong



2 1


Mailing Label font sizes and colours

Mr.Stanley WongExecutive Tewn MemberSuite 01, Love 12luternationonot Comwere CentreHONG KONG S.A.R.


Hong Kong

8.5/10, Bembo, Regular, 0/1000 em letter spacingNumbers are: 8.5/10, Bembo, Small Caps, 0/1000 em letter spacing

Mr.Stanley WongSuite 01, Love 12luternationonot Comwere CentreHONG KONG S.A.R.

Applying Standards & Guidelines to Other Communications

This section illustrates how to apply BPC Standards and Guidelines to a wide variety of communications—from web sites to advertising, and from videos to vehicles and more.

The association recognizes and continues to encourage a strong tradition of individual creativity among organizational units in producing their communications. In these pages are rules and guidelines to help you achieve your communication goals while, at the same time, correctly applying all components of the BPC identity as outlined in previous pages.

Placement of the BPC IdentityAs a general rule, the BPC identity should hang from the top of publications, and be placed in the top left one-third of the page. The extended version of the new identity (see page 8) must be used whenever the identity bleeds from the top of the page or design area.

If the identity cannot be accommodated in the top left area, the next ideal location is the bottom left one-quarter of the page or design area. In this case, the identity should not bleed off the page.

PLEASE NOTE THAT THE FOLLOWING EXAMPLES ARE EXAMPLES ONLY.

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BPC Imagery

These are examples only.


Strong, creative use of photography adds impact and goes a long way to strengthening the BPC brand. Images are a powerful additional branding tool, and should be used in an engaging manner. Interesting angles, depth, focus and cropping are encouraged.

2 7



Photography should convey a feeling of promise, be broad and grand in style and use vibrant colours as much as possible.

2 8

Websites


Specifi c page templates – or “genres” – have been developed to promote a cohesive online brand and orient-visitors at the main entry-points to BPC websites.

Within a framework that allows for creative customization, there are two components that all implementations of the templates should share: the BPC header and footer.These elements provide consistency and cohesiveness in user interface, ensure that visitors know they are on a BPC website, and help them navigate back to Global and Campus homepages. The templates support customization of a visual identity associated with the organizational unit.

See the Online Standards Guide for full details

2 9

Broadcast / Video


These are examples only

BUSINESS PLAN COMPETITIONG R E A T M I N D T H I N K A L I K E

3 0



While the need for customization is recognized, the use of the brand elements should still be maintained. If possible the BPC colours, logos and design elements should be present on material presented on behalf of BPC.

These are examples only

TITLE OF PRESENTATION

TABLE OF CONTENTSTABLE OF CONTENTSTABLE OF CONTENTSTABLE OF CONTENTS

SECTION / CHAPTER BREAK

image area

editable text

image area

example

example

3 1




TITLE / HEADING

area for 3 images

example

SECTION / CHAPTER BREAK

image area

example

BPC IS ABOUT

3 2




CHAPTER / HEADING

TITLE / HEADING

Bullet PointBullet Point Secondary Bullet Point

• Bullet Point• Bullet Point• Bullet Point• Bullet Point• Bullet Point• Bullet Point Secondary Bullet Point Secondary Bullet Point Secondary Bullet Point

example

example

area for 3 images

image area

3 3

Magazine advertising



L O R E M I P S U M

D O L O R S I T A M E T

L O R E M I P S U M D O L O R


L O R E M I P S U M




L O R E M I P S U M



WWW.BPC.HK

BUSINESS PLAN COMPETITON

HONGKONG - NEWYORK

The Behavier Insight Team

WWW.BPC.HK


HONGKONG - NEWYORK


LOREM IPSUM DOLOR LOREM IPSUM DOLOR SIT

L O R E M I P S U M




L O R E M I P S U M




L O R E M I P S U M



LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR

L O R E M I P S U M D O L O R S I T A M E T ,

C O N S E C T E T U E R A D I P I S C I N G E L I T .

D U I S N O N U M M Y P R E T I U M N U L L A .

Q U I S Q U E E T A U G U E A C A N T E

I M P E R D I E T V U L P U T A T E . I N T E G E R

E G E T S E M S I T A M E T N U L L A S A G I T

T I S V U L P U T A T E . M O R B I T E M P O R

R I S U S U T M I P O R T T I T O R L A C I N I A .

I N H A C H A B I T A S S E P L A T E A

D I C T U M S T. M A U R I S I N N I S L .

LOREM IPSUM DOLOR SIT AMET LOREM

WWW.BPC.HK



WWW.BPC.HK

LOREM IPSUM DOLORL O R E M I P S U M D O L O R S I T A M E T , C O N S E C T E T U E R A D I P I S C I N G E L I T . D U I S N O N U M M Y

P R E T I U M N U L L A . Q U I S Q U E E T A U G U E A C A N T E I M P E R D I E T V U L P U T A T E . I N T E G E R

E G E T S E M S I T A M E T N U L L A S A G I T T I S V U L P U T A T E . M O R B I T E M P O R R I S U S U T M I

P O R T T I T O R L A C I N I A . I N H A C H A B I T A S S E P L A T E A D I C T U M S T. M A U R I S I N N I S L .

WWW.BPC.HK


HONGKONG - NEWYORK


3 4

Magazine advertising


These are examples only.A N I M A T I O N

C R E A T I V E D I R E C T I O N

D I G I T A L M E D I A

G A M E D E S I G N

I N F O R M A T I O N A R C H I T E C T U R E

I N T E R A C T I O N D E S I G N

I N T E R F A C E D E S I G N

P E R F O R M A N C E / I N S T A L L A T I O N A R T

S O F T W A R E A R C H I T E C T U R E

V I D E O G R A P H Y

W E B D E V E L O P M E N T

DEADLINE APPLICATION: FEBRUARY 28TH, 2012


HONGKONG - NEWYORK


EXPLORE IDEAS WHERE TECHNOLOGY & ART MEET






















WWW.BPC.HK


W W W. S F U . C A

LOREM IPSUM DOLORL O R E M I P S U M D O L O R S I T A M E T , C O N S E C T E T U E R A D I P I S C I N G E L I T . D U I S N O N U M M Y

P R E T I U M N U L L A . Q U I S Q U E E T A U G U E A C A N T E I M P E R D I E T V U L P U T A T E . I N T E G E R

E G E T S E M S I T A M E T N U L L A S A G I T T I S V U L P U T A T E . M O R B I T E M P O R R I S U S U T M I

P O R T T I T O R L A C I N I A . I N H A C H A B I T A S S E P L A T E A D I C T U M S T. M A U R I S I N N I S L .

example

example

G R E A T M I N D T H I N K A L I K E G R E A T M I N D T H I N K A L I K E

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Newspaper advertisements



WWW.SFU.CA

BIOMEDICAL ENGINEER.

ENTREPRENEUR.

GO FURTHER.

HONGKONG | NEWYORK

CHEMIST.

CRIMINOLOGIST.

GO FURTHER.

HONGKONG | NEWYORK

Here is a competiton as flexible as you are inventive. At BPC you

can combine programs from any faculty and create a tailored to

your goals. Learning from world-reknowned researchers, you will

develop enduring skills and earn a degree respected for academic

excellence, intellectual breadth, and effective communication of

ideas. At BPC we invite you to go further.













NEW MEDIA DESIGNER.

FILM MAKER.

GO FURTHER.

HONGKONG | NEWYORK

example example

example




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Newspaper advertisements



GLOBAL REACH. INNOVATIVE PROGRAMS. DIVERSE PERSPECTIVES. GENERAL INFORMATION:

The Business Plan Competition (BPC) is among the leading university &

cooperation co-run business plan competitions. The BPC was launched in 2008 by

the HCIA and is now part of HCIA Business Immersion Programs, which

co-manages the event with a specially selected student committee. The BPC is

open to all students at the University, since its inception, has drawn over 50 student

teams each year, comprising nearly 400 participants from Schools across the

Universities worldwide.

The workshops:Discover the vast resources across the universities for budding entrepreneurs.

Through a series of workshops presented by top professors from Hong Kong

University & Corporate, participants are exposed to practical, actionable

knowledge. Learn how to write a business plan, prepare financial projections,

protect intellectual property, and bring your ideas to life.

Objectives:The BPC is not just about ideas. BPC is a comprehensive platform for university

students and their teams to make and launch plans of their new ideas about future

business and non-business.

Focus on world-class competition that highlights the strategic challenges and

managerial dilemmas faced by global business leaders

Promote Hong Kong through the case and the event

Promote team work and cross-cultural exchange

Provide a forum for exchange of ideas and sharing of experience among students

and faculty Members

The Teams:Careful mixes of top-ranked universities are invited to participate.

Each team consists of 4-7 undergraduate students.

The definition:For students on the European University System: A student currently studying in or

before the final of maximum three years of specialized business education.

For students on the US system: A student currently studying in or before the 4th of

maximum 4 years of undergraduate study.

Enroll full-time and less than 25 years old.

Team members typically possess expertise in a wide range of business disciplines

from finance, marketing, economics, accounting, to international issues, technology,

operation management, and strategy.

Team members are chosen by their schools, typically after a rigorous screening

process.

The CompetitionEach team has 120 hours to complete the analysis and provide recommendations to

senior management for consideration. During this period, students have to work on

their own. Discussion of the case with outside sources, faculty, advisors, or

colleagues is permitted.

Students are welcome to bring their own laptops, but BPC committee would not

be able provide students’ laptops internet connection.

www.bpc.hk

You've about to make one of the most important decisions of your life.

Your plans are ambitions and your standards high.

You know the realities of today's fast-paced global business environment.

You want a business competition that is a world leaders.

You want a global program that is integrated, balanced and relevant.

Look no further. BPC is your perfect match.

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Banners


The BPC logo should be prominent on applications withlimited space or viewing. Banners have a unique formatand function. The use of layout space should be minimal toincrease legibility and recognition.


image area

text area (keep text high for visibility)

Don't miss out your change to win up to $2000 USD in Cash and High Tea in Peninsula Hong Kong, plus Rolls Royce Limousine Service.

Winning idea? Prove it. www.bpc.hk

Business Plan CompetitionHong Kong

Not Just Ideas!




Not Just Ideas!




Not Just Ideas!

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Publications / Faculty Brochures


There may be situations where it’s not possible toposition the logo at the visible edge of the design.As seen here the logo is inset from the edge toaccommodate any framing of the posters that may occur.The preferred placement is at the left edge, when that isnot possible positioning the logo in this manner at eitherthe top or bottom left is acceptable.


T H I N K I N G O F T H E W O R L D

example (2’ x 3’)image areas

You've about to make one of the most important decisions of your life.

Your plans are ambitions and your standards high.

You know the realities of today's fast-paced global business environment.

You want a business competition that is a world leaders.

You want a global program that is integrated, balanced and relevant.

Look no further. BPC is your perfect match.


GREAT MIND THINK ALIKE

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Publications / Faculty Brochures


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LOREM IPSUM

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A M E T I P S U MD O L O R S I T

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