PowerPoint Presentation

PurposeHelping employers and unemployed to contact each other so that the employers can get suitable employee and person needing employmentTo collect the information of the employers of the particular area and also the potential employees who are unemployed

BackgroundFrom 500 million workforce, only 14% are there in organized sectors and rest 86% are in unorganized sectors.Huge opportunity cost in unorganized sector due to uncertainty of recruitment.Unavailability of employment exchange in rural areas.

Product DefinitionAn employment exchange through which an employer and an unemployed person can contact each other.AttributesDigital platformCreation of an organized database for unorganized blue collared industriesMulti way communication between job providers and job seekers through sms and voice calling

BenefitsLow cost of hiringEase in job searchProper wagesOne stop shop for getting employment and manpowerImproved loyalty to existing subscriber baseAccess to use untapped market resulting in use revenuesHuge database for NGOs and govt. organization as a report of unemployed population

Marketing MixAffordability :-Subscription price is less than Re.1Very low hiring cost2. Availability :-High penetration of telecommunicationAlmost in your hand 3. Awareness :-BannersTelephone calls from service providerCampaign should be there4. Acceptability :-Easily AdaptableHuge database for employersMarketing Environment