graduate introduction to design 01 · secondary research concept generation and storytelling...
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Graduate Introduction to Design 01
ID481-001Fall 2010
Jeffery Mau
Agenda
Introductions
What is Design?
This class is about...
Course Plan
Assignment
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Introductions
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Introductions
Tell us your name
Where are you from?
What motivated you to come to ID?
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
What is Design?
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
How do we decide?
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Evolution of Design
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Self-actualization
morality, creativity,
spontaneity,problem solving,lack of prejudice,
acceptance of facts
self-esteem, confidence,achievement, respect of others,
respect by others
friendship, family, sexual intimacy
security of: body, employment, resources,morality the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
Esteem
Love/Belonging
Safety
Physiological
Basis for Design
Mazlow’s Hierarchy of Needs
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Today’s Environment
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
This class is about...
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
History of Design in the context of the Industrial Revolution
1800sTh
e Bauhaus -
1919
-1933
World W
ar I - 1
914-19
18
Railroads -
1820s
Photogra
phy - 18
25
Telephone - 1
876
Ford
Model T
- 1908
World W
ar II -
1939-19
45
Modern Compute
r - 19
37
The In
tern
et - 19
69
Personal C
omputer -
1984
Today
1900 2000
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
History of the Institute of Design
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Health
State
Sales TaxDeposits401
Mutualfunds
Life insur-ance
Automo-bile
Health
Life Home
Education
Federal
County
Property
Insurance
Auto
Life
Accident
Home
Health
Rent
TV/DVDs
GroceryLaundry
Gas
Electricity
Utilities
LoansEducation
Theater/Movies
Restau-rant Fun Trip
Pay Stub
Taxes
Impulsivebuying
Savings
Expenses
Fun
Loans
Learning to solve complex problems
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Learning the language of Design
Buying a New Car
Research range of cars
Plan the trip Go to selected dealership Browse cars
Talk to salesperson
Consult friends/experts
Research specific cars Wrap up Take a test drive Prepare for test drive
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Preparing you for a career in Design
Landscape of ProfessionAreas of Practice
Products
Communication
Services In-House
Consultancies
Agencies
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Overview of User-Centered Design
Definition » »»»Research Analysis Synthesis Realization
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Presentations
Primary and Secondary Research
Concept Generation and Storytelling
Bauhaus
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Course Plan
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
DescriptionIntroduces context of Design as a profession in history and contemporary practice. Presented are key milestones of suc-cess in shaping commerce, the discipline and our world. Methods to assess and solve complex problems are introduced with an emphasis on learning how to articulate issues and define success or failure in design across communication de-sign, product design, imaging and time-bound media.
FormatClasses are conducted as lectures, discussions, demonstrations and breakout sessions. The content of the handouts would also be discussed every class. Emphasis is placed on conducting primary and secondary research to gain under-standing of Design language and artifacts. Part of the class time will be spent on discussing research presentations and readings as required. The final class will be dedicated to the presentation of student projects and their critique.
GradingTeamwork outside of class: YesApproximate number of hours teams are expected to work outside of class: 2 hours per week
20% class participation, 40% weekly assignments, 40% final project
AssignmentsStudents will work independently on research of historical milestones in Design and contemporary product, service and communication design. Assignments will take form as presentations on findings, evaluation of designs in the world and solving complex problems. Class discussion will focus on critique and iteration of presentations as developed over the course of the semester.
ScheduleThursdays, 6:30 - 9:30pm
Course Overview
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Course Outline (1 of 2)
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
01 Introduction: What is Design?
Students N/A
Presentation What is Design?, Class over-view
Assignment 1. Find well designed artifact
2. Create presentation explaining why
3. Bring artifact into class if appropriate
4. Provide bio and resume to me
Reading Doblin, Jay, “A Short, Gran-diose Theory of Design.” STA Design Journal, 1987.
02 Solving Complex Problems I
Students Discuss design artifacts
Presentation Solving Complex Problems
Assignment 1. Identify opportunity space
2. Conduct secondary re-search on history, where and how artifacts are being used today
Reading Petroski, Henry, “From Pins to Paperclips”, The Evolution of Useful Things
03 Understanding Design in the Context of our World
Students Present secondary research on opportunity space
Presentation Understanding Design in the Context of our World
Assignment 1. Conduct primary research by observing activities
2. Create presentation based on documented observations
Reading Schwartz, Barry, The Paradox of Choice: Why More is Less
04 User-Centered Design I
Students Discuss primary research on observed activities
Presentation Overview of User-Centered Design
Assignment Refine primary and secondary research in context of UCD
Reading TBD
05 Presentations
Students Present research with insights
Presentation N/A
Assignment Submit presentations with refinements to seeID
Reading Chaplan - Pride of Camels from By Design
06 Solving Complex Problems II
Students N/A
Presentation Case Study: TBD
Assignment Research Bauhaus Topic (Week 1 of 2)
Reading TBD
07 Readings Discussion I
Students Be well read
Presentation N/A
Assignment Research Bauhaus Topic (Week 2 of 2), prepare presen-tation
Reading TBD
08 Bauhaus
Students Present Bauhaus Topic Research
Presentation Bauhaus
Assignment Idea generation based on re-search - written descriptions and sketches
Reading TBD
09 Storytelling
Students Discuss ideas generated
Presentation Film: Powers of Ten, Eames Studio documentary
Assignment Tell the story of concept in use with journey flows
Reading Understanding Comics by Scott McCloud
10 Landscape of Profession
Students Present concept sketches
Presentation Landscape of Profession
Assignment Determining the value of your concept
Reading Moore, Geoffrey, Crossing the Chasm, Chapters 1 and 6
Course Outline (2 of 2)
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
11 Professionalizing Design I
Students Discuss Concept in Use stories
Presentation Value of Concept & How to go to Market
Assignment Value of Concept
Reading TBD
12 Professionalizing Design II
Students Present Value of Concept
Presentation
Assignment Plan how to go to market with concept
Reading TBD
13 User-Centered Design II
Students Discuss How to go to Market
Presentation
Assignment Prepare for final presentation, reading discussion
Reading TBD
14 Readings Discussion II
Students Be well read
Presentation N/A
Assignment Prepare for final presenta-tions
Reading N/A
15 Final Presentations
Students Present Final Presentations
Presentation N/A
Assignment N/A
Reading N/A
16 Submit Final Presentations
Students Refine and submit final pre-sentations based on week 15 feedback
Presentation N/A
Assignment N/A
Reading N/A
Course Timeline: Assignments01 - 08/26 15 - 12/0202 - 08/31 03 - 09/09 04 - 09/16 05 - 09/23 06 - 09/30 07 - 10/07 08 - 10/14 09 - 10/21 10 - 10/28 11 - 11/04 12 - 11/11 13 - 11/18 14 - 11/25 16 - 12/06
Primary and Secondary Research
Concept Generation and Storytelling
Bauhaus
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
Secondary Research
Design Artifacts, Bios, Resumes
Primary Research
Submit Final Presenta-tions
Research with Insights
Bauhaus Topic Presenta-tions
Idea Descrip-tions and Concept Sketches
Concept in Use Stories Value of
Concept
How to Go to Market
Be well read
Thanks-giving
Present Final Presenta-tions
Assignment: Evaluate the design of artifacts in the real world
Reading
1. Find a well defined artifact. Find a poorly defined artifact.
2. Be prepared to explain why the artifact is well designed or poorly designed.
3. Bring artifacts to class if appropriate.
Provide bio and resume to me. Please email them to me directly at [email protected]
before the next class.
Doblin, Jay, “A Short, Grandiose Theory of Design.” STA Design Journal, 1987.
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau
The next class isTuesday, August 31st at 6:30pm.
Eric Holubow will take you to the Art Institute during our regular Thursday classtime.
We will meet on Thursdays starting September 9th.
Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau