OAAA/TAB

2011 National Convention & Trade Show

What you missed

What was learned

What’s next

A great time was had by all

…and the venue wasn’t bad

Marketers provided guideposts

David Jones

CEO Havas

•Get Digital faster

•Be in the OOH business

•Be a social media

•Own the local media revolution

Nigel Morris

CEO Aegis N.A.

•Be part of the larger conversation

•Use OOH to connect consumers with brands

Larry Light

CEO Arcature

•Build the OOH brand

•Use metrics as the point of entry

•Use insights to motivate

Strategists shared insights

Martin Lindstrom

Author: Brand Sense & Buyology

•85% of buying decisions are unconscious

•‘Smashables’ are icons that define a brand

•Outdoor is the most trustworthy media

Chip Heath

Author: Made to Stick & Switch

•Motivate the elephant

•Direct the rider

•Follow the bright spots

Advertisers spoke up

Stevie Benjamin

Miller Coors

•Bring EYES ON to the next level

•Deliver multi-cultural programs

•Provide innovation

Kerri Ferrell

Walt Disney

•Innovation is key

•Measurement is essential

•ROI is desirable

Nancy Ryan

Allstate

•Want Custom Solutions

•Need local expertise

•Great ideas get funded

Economists Forecast

Peter Ricchiuti

Professor, Tulane University

•Today is not like the great depression

•Many reasons for optimism

•Predict 2011 will be a good year & 2012 even better

Marci Ryvicker

Director, Wells Fargo Securities

•Mobility & On-Demand are becoming necessities

•Outdoor needs to be more relevant

•Outdoor is expected to grow 6% in 2011 & 7% in 2012

Advertisers challenged the industry

•Better brand OOH

•Be a business partner

•Focus on consumers not CPMs

•Deliver ROI

4/12 Closed Door Advertiser Forum

Reported by

Rob Jayson

President of Strategy

Zenith Media

Special Honors were given

FOARE Scholarship Award

Seung-Chui Yoo

Ad Council’s Silver Bell Award

Lamar Advertising

10th Anniversary for Pass It On

Foundation for a Better Life

Trade Show provided a crystal ball

Workshops offered training

General Planning for OOH Social Media + OOH

The Transition to EYES ONMaster Class in Digital Billboard Regulation

Training

Forums enabled dialog

Advertiser Closed Door Forum

Latin America & Caribbean Forum

Technology Forum FOARE-K Fun Run

Forums

The Big Ideas

Refresh the Outdoor Brand

• Light

• Advertisers

• Jayson

Embrace Social Media

• Jones

• Morris

• Light

Emotion trumps Intellect

• Lindstrom

• Heath

Provide Innovation, Insights & ROI

• Light

• Advertisers

• Jayson

Converting Big Ideas into Action

Industry Leadership

Refresh and Refine the OOH Brand

Buyers & Sellers

Commit to using EYES ON Ratings

Everyone Be a better business partner

After the meetings, a time to celebrate

2011 OAAA Industry Awards

Miles Standish

Mark Moyer

Fairway Outdoor

L. Ray Vahue

Andrea MacDonald

MacDonald Media

2011 OAAA Hall of Fame Awards

John Gibb

Formetco

Jim McIlwain

Lamar

Paul Meyer

Clear Channel Digital

Bill Murphy

CBS Outdoor

Marci Werlinich

OAAA

2011 OBIE Award Countdown

417 Entries

(1000+ images)

111 Nominations

72 Finalists 28 Silver

OBIEs11 Gold OBIEs

2011 OBIE Hall of Fame: Cracker Barrel

2011 OBIE Best of Show: Pepto Bismol

2011 OBIE Gold & Silver Winners (select)

A Special Thanks to our Sponsors

More where this came from

Videos & Photos

•www.oaaa.org/youtube

•www.oaaa.org/facebook

Presentations & Handouts

•www.oaaa.org

•www.tabonline.com

OBIE Awards

•www.obieawards.org

Upcoming Webinars

Industry Update & Biennial Membership Meeting: April 28

Changing Face of America: May 11

Transit Series

April 27 & May 18

EYES ON Learning

May 14

Creativity Series

June 8 & July 13

(most) Weds, 2p

Upcoming Events

• Los Angeles, CA

• November 2011OAAA Creative Seminar

• New York, NY

• December 6, 2011Ad Day in New York

(ACNY)

2012 TAB/OAAA National Convention & Trade ShowApril 30 – May 2, 2012

dianecimine@gmail.com