gps for the business - dell emc italy · intelligent business operations with sap how to monitor,...

© 2013 SAP AG. All rights reserved. 1 Public

My Goals

GPS for the Business

Contextualized

Relevant

Trusted

Timely

Integrated

ENABLING REAL-TIME BUSINESS NAVIGATION

Holistic view on what’s happening in “my Business”

Intelligent Business Operations with SAP How to monitor, measure, optimize and infuse real-time intelligence

into your end-to-end business processes

Alberto Bastianon

Head of Presales Italy | EMEA Head of Customer Solution Management Team

SAP Italia


3

IN A WORLD OF ACCELERATED CHANGE…

CLOUD MOBILE

An emerging

middle class

growing to 5B

Data doubling

every

18 months

More mobile

devices

than people

1 billion people

on Facebook

15 billion

web-enabled

devices in 2013

THINGS DATA

HOW DO YOU ACCELERATE YOUR GROWTH?


4

USE INNOVATION AS A GROWTH DRIVER


5

LEVERAGE REAL TIME AS A GROWTH DRIVER


THE WORLD IS TURNING FROM ATOMS TO BITS

BUSINESSES MUST EVOLVE TO REAL TIME & INNOVATE


7

INTUITIVE, ADAPTABLE, CREATIVE • Whatever

• Whenever

• Wherever

• Built to capture and process complexity on a truly human scale

EMBRACING A REAL TIME DATA PLATFORM

TO DRIVE INNOVATIVE BUSINESS PROCESSES

“We all get excited by Big Data.

But Big Data without the context of the

surrounding processes is meaningless.”

Vishal Sikka, Member of the SAP Executive Board

SAP TechEd Las Vegas 2013

BIG PROCESS on BIG DATA

Gartner’s definition of Intelligent Business Operations

The next generation of business processes will have to move beyond

cost savings and efficiency, and become more adjustable to changing

market and customer dynamics.

Tomorrow's business operations will integrate real-time intelligence.

This will require a new approach using IBO — a style of work in which

real-time analytics and decision management technologies are integrated

into the transaction-executing and book-keeping operational activities

that run a business.

THE NEW PROCESS FORMULA: BPM + REAL-TIME INTELLIGENCE

= INTELLIGENT BUSINESS OPERATIONS

© 2013 SAP AG. All rights reserved. 10

Social Computing &

Networking

Context Awareness

Observe,

Orient Decide Act

Process Visibility

to enhance situation

awareness

Decision Support

to make faster and better

operational decisions

Process Flexibility

to coordinate more flexible

processes

“Big” Processes

INTELLIGENT BUSINESS OPERATIONS

Emergence of BIG Processes

© 2013 SAP AG. All rights reserved. 11 Customer

Process Visibility

Complex Event

Processing

Process Intelligence

Decision Support

Business Rules

Analytics & Statistics

Optimization

Process Flexibility

Process Orchestration

Service Orchestration

Connectivity

Act

Decid

e

Observ

e, O

rient

Continuous

Data Stream

SAP Process Orchestration

SAP Event

Stream

Processor SAP

Operational

Process

Intelligence

INTELLIGENT PROCESS ORCHESTRATION SUITE powered by SAP HANA


Sales Operations Business

Partner Finance

Are you able to visualize,

measure and control your end-

to-end process?

Can you leverage Big

Data to infuse

situational awareness

into your processes?

Can you quickly

adapt your processes

to the evolving needs

of your business?

Are you able to

leverage business

intelligence to

optimize decisions

in real-time?

“Over the past decade, enterprises worldwide have spent more than $1 trillion building and

managing systems to automate core business processes, and close to $1 trillion outsourcing

processes as well as building extensive value chains.”

IDC

THE KEY BUSINESS CHALLENGES THAT IT FACES TODAY

How can you transform Enterprise IT into a competitive advantage?


Transactions &

events from

business apps

(SAP & non-SAP)

Observe Orient Decide

Customer real-time

activity in the shop

Feeds from

social networks

Act

How can I increase customer spend?

Marketing Manager

Correlate external

data with customer

data

Gain visibility in

customer buying

behavior & interests

Detect cross-sell &

upsell opportunities

on top of what the

customer is currently

buying

Trigger personalized

and situation-aware

promotions

Customer

profile and past

activities

E.g. If a customer is buying frozen pizza an hour

before a football match, send him an SMS with a “use

now” promotion code to buy a pack of beers.

EXAMPLE OF AN IBO-ENABLED BUSINESS SCENARIO

Real-time Marketing in Retail


Transactions &

events from

business apps

(SAP & non-SAP)


Geo-data

(Customer

location) Feeds from

social networks

Act

How can I increase customer spend?

Marketing Manager

Correlate external

data with customer

data

Gain visibility in

customer buying

behavior & interests

Detect cross-sell &

upsell opportunities Trigger personalized

promotions Phone calls

and messages

E.g. Customer has not recharged his mobile in a month, he is

using a little traffic, and his credit has just gone below a

warning threshold -> send him an SMS with an expiring

promotion code that grants a discount on recharge

Detect customer

churn threat


Real-time Marketing in Telco Industry


Transactions &

events from

business apps

(SAP & non-SAP)


Customer

payment

history

Act

How can I decrease revenue loss from risky

customers that often suffer to pay their bills? Billing Manager

Identify risky

customers and

correlate their data

Monitor current

consumption and

related bill

Trigger mitigation

notification

Inform customer of

his current forecast

bill, to help him

control consumption Consumption

info from Smart

Meter

E.g. Send email/sms to customer with bill forecast for

current consumption, with tips and advices on how to

reduce home energy consumption, based on his profile.

Predict possible

revenue loss


Pre-emptive consumption control of risky customers

SAP has built a unique best-in-class solution for

Intelligent Business Operations, designed around its stakeholders.

What does IBO mean for your…

Process participants?

Process developers?

Process owners?

FOR PROCESS PARTICIPANTS:

IBO simplifies the way you work

Gain personalized

visibility into “your”

processes in real-time

Receive automatic

alerts when situations

require your action

Simplify decisions

leveraging predictions

and next-best-action

recommendations

FOR PROCESS DEVELOPERS:

IBO simplifies how you react to business needs

Align Business & IT

to adapt processes

based on ONE

STANDARD notation

Empower business

people to exploit the

value of Big Data in

Real-Time

Empower processes to

intelligently adapt

themselves

FOR PROCESS OWNERS:

IBO simplifies how you control processes

Gain full visibility into

end-to-end operations

in real-time

Spot process issues

as they occur or even

before & take action

Measure KPIs, predict

trends and events &

identify optimization

potentials


Operational Decisions

Strategic Decisions

LEVERAGE BIG DATA FOR OPTIMIZED PROCESS

Approach both Operational Intelligence and Business Intelligence

Operational Intelligence

Store Data

Strategic

Intelligence Decision

Making

Big Data at Rest

Big Data in Motion

Orient Decide

INTRODUCING INTELLIGENT BUSINESS OPERATIONS POWERED BY SAP HANA

Execute

processes

Gain actionable

process

visibility

Implement

processes

Intelligent Business Operations powered by SAP HANA

Model &

document

processes

PowerDesigner Process Orchestration

Event Stream Processor Operational Process Intelligence


Intelligent Business Operations bundle

Complex Event Processing SAP Event Stream Processor

Process Intelligence SAP Operational Process Intelligence

THE SAP SOLUTION

Intelligent Business Operations applied to your heterogeneous landscape

Process Flexibility SAP Process Orchestration

001011010

100101010

010101011

110000101

Process Modeling SAP Power Designer

ERP

OSS

CRM

http://imagedirectory.wdf.sap.corp:6085/ImageLibrary/ImageDetailsView?imageId=b45b4d41-2133-4fa4-946f-40481e8309b0


Key Take Aways

Achieve Process Visibility and Situational Awareness transparently over your

current heterogeneous legacy, protecting past investments 1.

2.

3.

Leverage Process Intelligence and Real-Time Big Data and Predictive Analysis

to optimize Operational Decisions

Through the Intelligent Business Operations Solution, SAP enables organizations to

infuse intelligence in their Business Operations

Improve Process Flexibility and enable faster and easier change through

top-down Business Process Improvement

KEY TAKEAWAYS

Through the Intelligent Business Operations Solution, SAP enables organizations to infuse

intelligence in their Business Operations

Achieve Process

Visibility and Situational

Awareness

transparently over your

current heterogeneous

legacy, protecting past

investments

Improve Process

Flexibility and enable

faster and easier

change through top-

down Business

Process Improvement

Leverage Process

Intelligence and Real-

Time Big Data and

Predictive Analysis to

optimize Operational

Decisions

1. 2. 3.

Thank You Alberto Bastianon

Head of Presales Italy | EMEA Head of Customer Solution Management Team

SAP Italia

[email protected]

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