GP Dati for Jadranka d.d.IDEAS FOR THE FUTURE

Giuseppe Pellegrini Sales & Marketing Manager

Alessandro BedaHead of Project Management

Fabijan MihovilovicSales exe Croatia

Who we are

www.gpdati.com

GP Dati is part of Pellegrini Group, founded in

1924 and nowadays Italian leader in copying &

printing and in PMS software, with 130

employees and €20 mil revenues.

GP Dati in numbers:

Foundation: 1981

Installations: 1.000 hotels in Italy, Croatia, Malta, Turkey, Czech, Africa

PCI-DSS compliant

What we do

Software & Consulting for the hospitality industry

Web & ConsultingPMS solutions for hotels & groups

Now the goal of hotel management is reaching

efficiency :

STREAMLINING OPERATIONS

High CONTROL of all departments

COST REDUCTION

REVENUE MAXIMIZATION

www.gpdati.com

www.gpdati.com

Is this Efficiency??Typical response to increasing complexity…

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CRM, Document Repository

General Ledger, Cost Control

USALI Reports(Excel)

B.I. system

HOTELS

Website BOL + IDS + GDS unbranded(Switch 1)

Chain Portal and GDS

(Switch 2)

TA-Consortia-Airlines

Individuals, VIP,T.O. /TA

(tel/mail/fax)

Groups, MICE, Corporate

IDS Channel Mngron few hotels

Individuals

Budgeting (Excel)

Direct Mailing

IDS portals

Contact Center

(real IT infrastructure of a prestigious hotel group)

Multi-Property Info System:

CRS - Revenue (PMS provider)

Data extractor

PMS

F&B

Material control and purchasiung

HOTELS

SFA

Scrigno: All-in-One!Central Booking

Revenue

Sales &Distribution

Marketing& CRM

Centralized Database

Hotel Hotel Hotel

Administration& Control

Managerial functions

Operations Departments

www.gpdati.com

UNIQUE CENTRALIZED DATABASE

SCRIGNO is a unique enterprise-wide information system supporting all the key areas of a hotel company :

Sales & Online Distribuition

Marketing & Revenue

Administration & Control

Front-office and operations departments

The components of SCRIGNO

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On-line sales

channel management

Improved sales capacity and customer knowledge

F&B, POS, Materials Control and Warehouse Systems

Data analysis, Pricing and inventory strategies

General Ledger, Management control, finance

RFiD Technology: moneyless payments, loyalty programs

Front Office, Congress, Spa

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Why choosing Scrigno:

1)Entirely web-based, hosted on PCI-DSS compliant data center

2)Full integration of email and document repository

3)Ability to work offline for check-in, main-courante, charges and check-out

4)Fully Centralised: fully centralised back-office operations (centralised invoicing, deposits, commissions and accounts receivables management)

5)Multi-channel distribution capabilities: 2-way integrated B2C, B2B and IDS channel management

6)Leisure resort-specific features: management of complex pricing –packages –allotments, multi-property RFID payment system

7) GP Dati’s availability to tailor applications around Key Accounts’ specific requirements

Scrigno’s key added values

www.gpdati.com

1) Scrigno BI - Sales Analysis: tracking sales performances on the move

Powerful and user-friendly and mobile-ready tool for analysing sales performances, such as:

1)On the books vs Actual vs OTB last year vs Budget2)At chain or hotel level3)By market segment, channel, booking status, etc.

It corresponds to Datawarehouse reports, but web –based and real-time

www.gpdati.com

2) Scrigno BI - Sales Forecasting:Power of knowledge

Tool for obtaining scientific Forecasting of future occupancy, segment by segment , check results against budget and last year, on a daily basis, according to:

Lead Time,Lenght of Stay, Rate plan, Contract.

Scrigno Forecasting is a powerful support to pricing and distribution decision-making processes

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2) Scrigno BI - Sales Forecasting:Power of knowledge

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2) Scrigno BI - Sales Forecasting:Power of knowledge

3) OnlineConcierge: CRM tool for maximizing loyalty & upselling

ONLINE CONCIERGE is an exclusive welcoming service aimed at:

• Promoting effectively the entire hotel offering

• Upselling of extra services, increasing total value generated by the guest

• Maximizing Customer Loyalty

• Improving customer experience

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…and customer satisfaction

A customer satisfaction questionnaire is automatically sent at check-out:It is possible to invite clients to share their experience also on review sites (TripAdvisor, HolidayCheck e Zoover), and even suggest an action according to the general review:

very satisfied: please write on Tripadvisor

indifferent: write on Facebook or Twitter

unsatisfied: thank you for your opinion!

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Segmenting customer base and assigning campaigns

Creating DEM messages easily and quickly

Sending Unlimited mail- shots to unlimited recipients

Measuring openings, clicks, errors and unsubscriptions

4) E-marketing: DEM tool for driving new sales exploiting existing customer base

5) B2B booking engine for automating key accounts’ reservations

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6) Housekeeping via Smartphone

M-SCRIGNO: REAL-TIME HOUSEKEEPING ON ANDROID APP(WI-FI OR 3G)

1. For Chambermaids: Room Status management and communications to maintenance dept.

2. Mini-bar consumptions reporting

3. For Maintainer:schedule of interventions and activity closure

4. For Operations: Real-time Communication to departments

5. Parcel assignment via mobile

7) Other ideas for the future…

Scrigno CAMPING PMS

3C

Mobile APP addressed at the guests with the goal of:

- Increasing upselling of extra services during the stay,- managing Customer Satisfaction thru surveys during the stay,- increasing Guest Loyalty.

www.gpdati.com

Grazie per l’attenzione!

Giuseppe Pellegrini

GP Dati Hotel Service SpAwww.gpdati.com

divisione Hotel-Lab.com www.hotel-lab.com