Governor’s Coffee HouseUsing the Internet to Benefit Your Insurance Agency

VQC Designs

• Founded 2001 by Qui and Vinh Chau

• Please, don’t confuse us with QVC, we don’t sell knives

Web Solutions• Web Development • Web Design• Internet Marketing

• Consultation• Social Media• SEO• PPC

• Ecommerce• Application/Database

Development• Web Hosting

Our Offices

Our Employees

Presentation Overview• How are people using the Internet?• Improving your local presence

• Local search• Online directories• User-Review sites• Page optimization

• Improving your website• Professional/Personal design• Added value

• Questions and answers

How Do You Use The Internet?

Users of the Internet: 300 million in North America. (World Internet Stats)

77% of Internet users perform at least one search a day. (Piper Jaffray Industry Research)

74% of Internet users perform locl searches; 43% are seeking a local merchant. (comScore & Kelley Research Group)

“89% of consumers making in-store purchases; research on-line first.” (BIG Research)

Are You Capitalizing on the Internet’s Potential?

http://aholydiscontent.wordpress.com/2008/12/

What Can a Professional Website Do?

Awareness Credibility Sales Action Value

Improving Search Traffic• Global: + 100 billion searches per month• United States

• Google: 70.17%• Yahoo: 15.15%• Bing: 9.67%• Ask.com: 3.8%• AOLsearch.com: 1.10%

Organic Results

Google’s Organic Ranking

• 51% On-Page• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting

• 49% Back Links

Paid Results

Local Insurance Search Statistics

• Insurance Casualty• 201,000 searches

• Insurance Harrisburg• 49,500 searches

• Insurance Harrisburg PA• 22,200 searches

• Erie Insurance Harrisburg PA• 73 searches

Case Study: Sadek Law Offices

• Philadelphia Bankruptcy Lawyer: #3 Google• Philadelphia Bankruptcy Law Firm: #2 Google• Philadelphia Bankruptcy Attorney: #2 Google

Case Study: Sadek Law Offices

Case Study: Sadek Law Offices

• Increased Sales:• 20% in 2008 • 30% in 2009

• Achieved ROI within 30 days

Ways to Grow Local Traffic

• Verifying business on search engine’s local search

• Signing up for local directories

• Creating account on user-review websites

Tip 1: Local Search

• Offered by major search engines• Appear at top of Organic Results

Tip 2: Local Directories

• Similar to traditional yellow page listings• Searches performed based on industry

Tip 3: User-Review Websites

• Based on user submitted reviews of business• You can claim your business’s profile• Reviews are displayed to inform consumer

Tip 3: User-Review Websites: Yelp!

Tip 4 – Page Optimization • Talk to your resident nerd or web master

• Optimizing title and header tags• Building internal links on site

• Things non-tech people can handle• Optimizing copy with keywords• Writing copy designed for the web

Tip 4: Page Optimization

Tips for Growing Local Traffic

• Claim your business’s space

• Keywords boost search ranking

• Ask future and current clients to submit a review to these sites

• Optimize web pages to improve search ranking

What Do I Do With Increased Traffic?

How Do I Increase My Effectiveness?• Traffic = Visitors to your site• Outcome = Action taken on your site• Conversion Rate = Outcomes / Traffic

CONVERSIONS

Improving Your Website For Visitors

• Providing valuable content

• Using additional features

• Adding personalization

Tip 5: Provide Quality Information

• Visitors seek information:• To benefit themselves• To learn more• Make an educated decision

• Position Yourself:• As the expert• As a resource• An educational resource

Tip 5: Blog

• Conversational way to provide information

Tip 6: Provide Additional Features

• Added functions improve your site’s value for visitors

Tip 7: Personalize Your Website

• Your website is your online storefront• Conveys professionalism and personal touch• Improves the quality and reach of your brand

Tip 7: Personalize Your Website

Tip 7: Personalize Your Website

Tips For Improving Site Effectiveness

• Provide valuable information to meet visitors needs

• Think of other ways users could utilize your website to aide their experience

• Personalizing your website gives users something to relate to and recall later on

Final Tip: MEASURE FOR SUCCESS

• Understanding your traffic’s behavior on site is essential to run a successful web campaign

• We recommend using Google Analytics• Easy installation• Robust analytics• User-friendly layout

Thank YouPlease give our tips a shot…

If all else fails,

contact one of our nerds.

Contact Our Nerd:Adam Quinn

Twitter:@VQCdesigns Facebook: VQC Designs

Marketing Coordinator

VQC Designs

aquinn@vqcdesigns.com