govdelivery ® email & digital subscription management: better public communication in indiana
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GovDelivery ® Email & Digital Subscription Management: Better Public Communication in Indiana. Sara VonBargen, Sr. Implementation Manager [email protected]. June 16, 2009. Agenda. Email is a critical channel What is GovDelivery State of Indiana’s use of GovDelivery - PowerPoint PPT PresentationTRANSCRIPT
City
Sara VonBargen, Sr. Implementation [email protected]
GovDelivery® Email & Digital Subscription Management: Better Public Communication in Indiana
June 16, 2009
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Agenda
Email is a critical channel What is GovDelivery State of Indiana’s use of GovDelivery
– Newsletters GovDelivery New Product Features Questions & Answers
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Email is the Number 1 Use of the Internet
Use Email UseSearchEngine
Get News Visit Govt.Website
54%
41%31%
14%
Source: Pew Internet and American Life Project
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GovDeliveryWorld leader in public sector email communication
GovDelivery Email & Digital Subscription Management Focus on communication with residents
Personalization: Offer residents many choices about what they get and when they get it
Automation: Automate the communication process so its easy to get messages out
Delivery: Make sure emails get to the inbox not Spam filter
Web 2.0 & Collaboration
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Current Signup Process
Enter email address21 Find Content of Interest and Subscribe
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Current Signup Process
Choose Subscription Options43 Choose Preferences
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Current Signup Process
Thank you for Subscribing!65 Answer Questions
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GovDelivery eNewsletter
GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost‐effective and easy way to reach residents.
– Saves budget on printing, paper and postage.– GovDelivery reduces traditional newsletter
publication and sending costs with an ROI of 200% or more possible in the first year.
Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible.
Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional email newsletters.
eNewsletter Case Study St Paul, MN Subject: Mayor Coleman's
Update Newsletter 1087 Recipients 98% Delivery Sent August 18, 2008
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HTML Newsletters: Custom Styles
With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes:
Library of templates Auto-Generation of table of contents Image storage capabilities on GovDelivery’s
servers All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified Email, and more Ability to create, edit, and apply custom styles
to newsletters
Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections.
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Results to Date
People signed up: 207,754+
Current topics: MyDNR, IOT News, Bid Recommendations
Emails sent to date: 1.7 million+
585 Subscription Options
35+ Agencies Actively Sending through GovDelivery
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Current Priorities for Improving Digital Communication
1. Offer key topics from each agency
• What does the public care about – Web Trends
• What do you want to communicate
• Need help [email protected]
2. Have 1-2 people in your agency trained as GovDelivery administrators
• Training takes 1 hour
• GovDelivery can address your specific questions/concerns during training
3. Start sending messages to the public
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New GovDelivery Capabilities
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Snippets
Use the GovDelivery Snippets page as a quick reference on how to add links to your site
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Scheduled Sending
GovDelivery can be configured to allow scheduled sending of bulletins.
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Subscriber Profile Deletions Report
See subscribers that have been deleted
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Optional: Message AnalyticsDeliverability data for all bulletins
Government-Wide Results:Over 50% of subscribers to federal government content open or click on an email at least once every 45 days
WORLD CLASS REPORTING
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Optional: Message AnalyticsDeliverability data for individual recipients
GovDelivery stores data on every click through and open; reports can be exported or viewed online
WORLD CLASS REPORTING
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GovDelivery Dashboards
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COLLABORATION NETWORKAdding Cross-Promotion
The GovDelivery Network offers a Collaboration Network to cross-promote between agencies. This allows subscribers to see available updated content from other related organizations.
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Collaboration Drives Better Outreach
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640
9
85 75
425
59
260
168
550
GPO Ready.gov USA.gov Business.gov CDC
GovDelivery LaunchGovDelivery CollaborationAverage New Subscribers per Day
Source: GovDelivery subscription growth comparing weekdays before and after use of the collaboration network.
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GovDelivery Information Sharing Process
Agency Updates Content in Key Topic Areas
(e.g., Recalls, Publications, Recovery Updates)
GovDelivery retrieves RSS from Agency Site
Manual Entry Through Web Interface
Agency Sends Information to GovDelivery via Web Service
GovDelivery Receives Information from Agency
GovDelivery Sends Update to Subscribers and Makes Available in Topic-Based Feeds
RSS
Widget
Wireless
Information Made Available for Easy Reposting to Social Media
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Content Sharing Email Content Sharing to Social Media
Subscriber Receives Email from FDA
Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
Subscriber Comments on Story
Content Posted to Social Media
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GovDelivery Widget Capability
Step 1: FDA Sends Email
Step 2: GovDelivery Data Feed Automatically Updates Widget
Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.
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GovDelivery Widget Capability
Step 3: Stakeholder Views Content Online
Integrated subscription capability to build subscriber base
Integrated sharing capability promotes reposting to social media
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Web 2.0 Information Sharing
Check this link: http://tinyurl.com/gdsharing
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GovDelivery Overview
•Government to citizen communication•98% Deliverability to inboxes•GovDelivery Subscriber Import•GovDelivery Message Analytics•Copy and paste HTML or use the GovDelivery Newsletter Editor•File Resources•Unique From Name / Email Address•Scheduled Sending•Test Messages and Preview•Filter based on Questions•Share this Email – Discuss this Email Blog
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Getting Started
City
Questions?