gotokki presentation v2014

Gotokki, Inc.® 2014 NDA Confidential Information

Social, Local, Mobile…

There’s a lot out there, but…


?

…has anyone figured out the best way to connect customers to local merchants?

??


For customers…

For merchants…

•  Un-trusted reviews from strangers

•  Legitimate business listing? Only 2% of merchants have actually claimed their listing on Yelp*.

•  No control of fake reviews

•  High cost to maintain

What’s available right now?

Review Based Sites


For customers...

For merchants…


•  Irrelevant or untimely deals

•  Must pre-pay

•  Lose money on deals (75%)

•  No customer loyalty

Daily Deal Sites


For customers…

For merchants…

•  Hard to find and organize deals

•  Complex and difficult to use

•  Takes too much time to maintain

•  Expensive to advertise

Facebook & Twitter



For customers…

For merchants…

•  Junk Email

•  Must print & hard to find

•  Expiration dates

•  Cost of procuring Email lists

•  Time & cost of creating e-flyers

•  Spam filters

Email Coupons



Is there a single tool that manages all your favorite merchants and their deals...

…while integrating your friends’ recommendations, so you’re not relying on reviews by strangers?


The Solution (for Customers)

Search for merchants & their deals in the mobile app; organize the ones you like.

Instant notification of a merchant’s deal when you’re nearby.

Receive deals from your trusted friends & easily share them with others via social media & other options.

Instantly redeem a merchant’s deal, by sharing it from the app.

No expiration dates to track! New deals are automatically updated in the app! !


Create custom deals that maximize your profits. Easily update your deals whenever you want.

Instant social media sharing of your business & deal. Access the friends of your existing customers!

Eliminate production and mailing list procurement costs!

Access to relevant data and analytics: track which deals work best for you.

No Fake Reviews!

$


The Solution (for Merchants)

How the App Works! (v2.0)

Download the FREE mobile app from the iTunes App Store.

Register to instantly become a member of the gotokki community!

Search for participating gotokki merchants in the app.

Every gotokki merchant is offering instant, exclusive deals to all gotokki members!

Sign Up! Discover!

$


When you find a deal that you like, simply share it with a friend to redeem the deal instantly!

Share via Social Media, SMS, Email or Direct to other gotokki members!

How the App Works! (v2.0)

If you don’t want to use the deal immediately, you can save it for later!

Auto notification reminds you when you enter the store of that deal - so you don’t forget to use it!

Redeem! Organize!


Easily access your account to update the deals being offered to your loyal customers and new customer referrals! Customize your rewards program!

Merchant Portal Access

Update your account info, add/delete business locations, make payments or upgrade your service package… all online!

Update Manage

As a gotokki Merchant, receive access to the Merchant Portal where you can view important analytics, update rewards, manage your account, get customer support and more.

Key data: deals - viewed, shared and redeemed (plus shared medium). Receive monthly email reports or log-in to access any time!

Analyze


? Sounds cool, but does it work?

??


We did a Test!!! •  Launched iOS MVP (v1.0), 6/20/2013

•  Enrolled 670 users (127% monthly growth rate)

•  Enrolled over 100 local merchants (live in the app!)

•  On-going Marketing Study with key merchant partners Quiznos Sub and Baja Fresh


CALIFORNIA ROLL FACTORY HOT SHOTS COFFEE SHOP & FROZEN YOGURT LITTLE FOLKS TEXIFORNIA TAMALE CO FIESTA VILLAGE SUBWAY COLD STONE CREAMERY DICKEY'S BBQ PIT GENESIS BOARDSHOP JUICE IT UP MANILA WOK & GRILL QUIZNOS ROLLER CITY PLUS BONELLO'S PIZZA MONGOLIAN BBQ RED BARON PIZZA THAI KITCHEN MAJOR BRAIN FREEZE YOGURT MOO BREW WABA GRILL 7ELEVEN AMI JAPANESE RESTAURANT &

SUSHI BAR BOBA LOCA BRIAN'S SHAVE ICE CAFE BLEU CHYNNA COJUTEPEQUE RESTAURANT DADDY O'S COFFEE & MORE FARMERS INSURANCE FEAST FROM THE EAST GAAM GAAM KARAOKE GNC GYPSY CAFÉ KOREAN BBQ MARGARITA PIZZA BAR THE SPOT BEAUTY NUMERO UNO PIZZA PATRON POPS HOTDOGS PRADO ROBEKS JUICE NUMBER A TODO DEPORTES Y MAS TOE BANG TOMODACHI SUSHI VERMONT SHELL ZADA

KABAB BLANCA'S PIZZA NUTRISHOP CHRONIC TACOS GOLDEN SPOON NUTRITION 4 LESS A SHOP CALLED QUEST CITRUS DELI CURRY IN A HURRY EUREKA BURGER GIOVANNI'S GREATER GOOD COFFEE COMPANY HOGI YOGI MUFFIN TOP BAKERY OPEN KITCHEN THE STOCKYARD BBQ & STEAK HOUSE UNCLE HOWIE'S PIZZA INC VENEZIA PIZZA WILD ROCKETS BOBA CAFE CRESCENT JEWELL RESTAURANT & LOUNGE FAT

BURGER GRAM'S MISSION BBQ LA PIZZERIA LOUNGE 33 MAZZ BAR & GRILL PACIFIC STIKS RAY'S PIZZA SUB SUSHIYA TABLE FOR TWO BAJA FRESH CROSSROADS PIZZA DADDY JOE'S SOULFOOD DELHI PALACE DON MARTIN EL RICO POLLO HIGHLAND KOREAN BBQ JERSEYS PIZZA JOUNI'S KITCHEN KOREAN BBQ-PARTY HOUSE LITTLE BEIJING MANNA DONUTS CHARLEY'S GRILLED SUBS FLAKE LOCAL 1205 FOOD FAIR BY DIEGO SUGARBIRD DESSERTS…

Participating Merchants

Plus MANY more…


Beta Test Findings (App v1.0)

•  Most active merchant is tracking 26% Redemption Rate •  Overall Redemption Rate is 20% •  670 Active Users •  User error in QR Code Redemption Process common •  #1 User feedback – “Simplify your app.”

Total App Downloads

1200 Tokens (Deals) Collected

Tokens (Deals) Shared

Tokens (Deals) Redeemed $

1500 1000

300


Our Response to Feedback (v2.0!)

•  Simplified the UX (fewer clicks!)

•  Added filtering (search) & organization features

•  Notification of deals via GPS position

•  Removal of “QR code scanning” step - to redeem a deal

•  Sharing of a deal activates redemption process

•  Refreshed look & feel with updated UI


Traditional Direct Market

•  Retail Industry: $4 Trillion in Sales

•  Over 30 Million Small Businesses2

•  Over 1 Million Restaurants3

•  Because mass broadcast ads are expensive, most local merchants rely on local newspaper ads and direct mailers to advertise ($12.7B market annually in the US)

1 IBIS World, Direct Mail Advertising in the US 2 2012 Small Business Administration 3 2012 National Restaurant Association

$12.7B Direct Mail Advertising Market1



Local Merchant Ad Market

•  Local merchants, retailers and QSRs (Quick Serve Restaurants), do not tap into their current customer base to acquire new customers.

•  92% of consumers trust recommendations from people they know vs. 47% trust paid television, magazine, and newspaper ads.1

•  The lack of customer referral is so prevalent that potential customers use Yelp and rely on strangers’ recommendations rather than asking their friends for good/interesting businesses to try.

•  Early adopters are turning to web and social media to reach out to customers. Challenge is that it takes too much time to manage social media.

•  Mobile ad market $18B in 2014, projected to be $42B by 2017 (Gartner).

1 Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance, www.nielsen.com

Our Business Strategy

•  Hyper Local Targeting of merchants and users

•  Enroll more users/merchants around Universities & Urban locations

•  Enroll users via social media, campus events and off-site events

•  Campus Representative Internship Program

•  Keep acquisition costs low – per/user and per/merchant

•  Self-serve online enrollment for Merchants


Use of Funds for First Year

Merchant Acquisition User Acquisition G&A R&D

Total

$ 100,000 $ 100,000

$ 75,000 $ 150,000

$ 425,000

Description Amount


Not just an App, it’s an Eco-System.


The gotokki Team Founders

James Sunu Operations/Creatives

Laurence Kim CFO/Sales

Mark Sim CEO

Gene Chuang • Currently Managing Director of Pacific Greystoke Partners,LLC • Prior experience at Cappello Group, Direct Capital Markets, Putnam Lovell

Advisors

• Director of Product Dev, Crown Edition • Creative Communications Director, Newsong • 15 yrs experience in Design & Operations • UC Riverside, BS Business Administration

• Accountant with over 20yrs experience with local merchants • Cal St. Northridge, Criminal Science

• Founder, Albatross Innovations, LLC • Merck & Co, Sales & Marketing • UCLA, Chemistry; USC, MBA

• Currently CTO of oversee.net • Expertise in mobile, social, cloud, big data, and search marketing platforms • Prior experience at Chegg, AT&T Interactive (YP mobile, Buzz.com), Yahoo Search Marketing

Milton Hahn


Questions? More Information?

Mark Sim

Contact Us!

email :: [email protected] phone :: 310. 998. 7997


gotokki presentation v2014

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