Gotcha Covered COVER = MANDATORY Besides paper, the only thing a yearbook absolutely HAS to have. Protects the book. Establishes the theme. Sells the book. People do judge a book by the cover. The cover sets the tone for the book and introduces the theme. Its the beginning of the story. Fonts Colors Photo Treatments Graphic Elements A cover should introduce the design elements that will reinforce the theme and appear inside the book. COVERS NEED For Example WHAT MAKES A GOOD COVER? Proprietary Unexpected Concise Appreciated COVER HAS TO INCLUDE: Theme Statement Name of Book Year DESIGN YOUR SPINE The spine is an important design element. It is seen more than any other part of the book. Spine should include: School Name Year Volume City, State* Look beyond other yearbooks Magazines Books Album Covers Web Sites Advertising College Brochures Automobile Marketing Everywhere. INSPIRATION Screenalicious.com Veer.com Issuu.com Colourlovers.com Mashable.com Onepagelove.com WEB INSPIRED Web Inspired COVER GLOSSARY LITHO: CMYK GLOSS: Shiny MATTE: Dull EMBOSS: Raise Up DEBOSS: Push Down GRAIN: Add Texture SILKSCREEN: Like T-shirts COVER GLOSSARY FOIL STAMP: Shiny Stuff VARNISH: Clear Shiny Stuff DIE-CUT: Punch a hole QUARTER-BIND: Stitch Two Materials Together TRAPPER KEEPER: Cover closure on front PLEXIGLASS: Clear glass cover SHORT-SIDE: Horizontally bound COVER GLOSSARY SQUARE: Height matches width TIP-ON: Sticker (usually photos) LENTICULAR: Holographic sticker with moving image DUST JACKET: Paper wrapped around book SPECIALTY: $$$ After the Inspiration Recent Covers MATERIAL COVERS Classic look and feel Specialty materials available Must be silkscreened, foil stamped or embossed/debossed Each color (application) adds additional cost LITHO COVERS 4-color lithography = CMYK = same as your pages Limitless graphic possibilities Gradients Multiple Colors Photos OMG, DID THEY...? Heres to the crazy ones, the misfits, the rebels, the troublemakers... Die-Cut Cover with Personalized Photo Insert Sidebound Book, 12 wide x 9 tall Layouts = 24 x 9 Sidebound Book, 12 wide x 9 tall Layouts = 24 x 9 Quarterbound Book with Lenticular Tip-On Die-Cut Cover Reveals Full Theme 8 x 8 Square Book, distributed in a candy wrapper Material Cover with Specialty Litho Dust Jacket Plexiglass Cover Inside Pages Tied Together With Ribbon Trapper Keeper with Strap Enclosure UV Thermochromic Ink Reveals image underneath Four Different Litho Covers Wooden cover, cloth spine & back, image burned into the wood 3D-Images on Inside Pages Two books, one hardcover, one softcover, bound with a giant rubber band and includes a free Sharpie. Sidebound Book, Iridescent Material, Die-Cut, with a leather strap threaded through the front and back covers, secured by a metal post. SAMPLE COVERS Cover Material Lithocote Applications Softtouch Matte laminate Clear UV Varnish (gloss) Cover Material Iridescent Ruby Applications Emboss Silkscreen (2) Clear UV Varnish OPTIONAL: FOIL NAME STAMPING Cover Material Lithocote Applications Gloss Laminate 9 x 9 square format 4/C Litho Clear UV Varnish (matte) - Cover Material Gray Matte Applications Short-side binding Grain & Emboss Silkscreen (white) Clear UV Varnish (gloss) Cover Material Matte Black Applications/Pricing Grain Silkscreen (gold) Clear UV Varnish (gloss) Cover Material Lithocote Applications Softtouch Matte laminate Emboss Clear UV Varnish (gloss) Cover Material Gray Matte Matte Material Applications Embossed/Debossed Silkscreen (3) Foilstamp (silver) Cover Material Red Matte Applications Emboss Foilstamp Silkscreen (1 THANK YOU Jeff Moffitt Balfour Education Manager