Got Rum? We Do!Got Rum? We Do!TMTM

10 Facts About Rum,King of the Mountain,

Angel’s Share and More!

10 Facts About Rum,King of the Mountain,

Angel’s Share and More!

Got Rum? MagazineGot Rum? MagazineGot Rum? MagazineGot Rum? MagazineGot Rum? Magazinewwwwwwwwwwwwwww.rumshop.net.rumshop.net.rumshop.net.rumshop.net.rumshop.net

August 2003August 2003

IRF 2003IRF 2003

2 • Got Rum?

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

CONTENTS

Rum Consulting Services

Rum Consulting ............................ 2From The Editor ............................. 3Curious Facts About Rum ........ 4King of the Everest ...................... 5Intn’l Rum Festival 2003 .......... 6Angel’s Share ................................. 7The Spirit of Cooking ................. 8-9Rum Market..................................... 10-12

Produced by Rum Runner Press, Inc.Please contact us for current advertising rates:

Rum Runner Press, Inc.107 Rock Chalk CourtRound Rock, Texas 78664info@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.net(512) 554-7095

“Got Rum?” is a trademark of Rum RunnerPress, Inc.© Rum Runner Press, Inc., All Rights Reserved.

The WThe WThe WThe WThe World Directoryorld Directoryorld Directoryorld Directoryorld Directoryof the of the of the of the of the Alcoholic Beverage IndustryAlcoholic Beverage IndustryAlcoholic Beverage IndustryAlcoholic Beverage IndustryAlcoholic Beverage Industry

Go to:Go to:Go to:Go to:Go to:wwwwwwwwwwwwwww.internationalbeveragenetwork.com.internationalbeveragenetwork.com.internationalbeveragenetwork.com.internationalbeveragenetwork.com.internationalbeveragenetwork.com

Rum Runner Press, Inc.Rum Runner Press, Inc.Rum Runner Press, Inc.Rum Runner Press, Inc.Rum Runner Press, Inc., is proud to offer as-sistance to current and future members of therum industry. Our experience and contacts inthe field can be a valuable asset to those com-panies seeking to:

* Import Rum* Import Rum* Import Rum* Import Rum* Import Rum: We can help you find the rightcompany that will produce the exact type ofrum you are looking for.

* Private Label* Private Label* Private Label* Private Label* Private Label: We can help find the rightsupplier, one who will meet your needs. Doyou want to buy the bulk rum and take careof bottling yourself? No problem. Are youlooking for someone who will ship you thefinished product already bottled and labeled?No problem! Let us know your needs.

* New Rum Formulation* New Rum Formulation* New Rum Formulation* New Rum Formulation* New Rum Formulation: Looking to de-velop a "recipe" for your new rum? We can

definitely help. We work with the top MasterBlenders in the industry.

* BA* BA* BA* BA* BATF Label TF Label TF Label TF Label TF Label ApprovalApprovalApprovalApprovalApproval: No rum can be soldin the USA without a Bureau of Alcohol, To-bacco and Firearms (BATF) approval, whichcan be tedious, confusing and time consum-ing for the uninitiated. We can help.

* Rum T* Rum T* Rum T* Rum T* Rum Training Seminarsraining Seminarsraining Seminarsraining Seminarsraining Seminars: Once your rumis in distribution, you need to make sure yourworkforce is knowledgeable about rum ingeneral and your product in particular. Weconduct training seminars that teach sales-people the differences and characteristics ofthe rums in their portfolios.

These are just a few of the many services weoffer. Let us know when you are ready to takeyour rum to the next level!

Got Rum? • 3

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

From the EditorThe Flavor of RumDuring one my most recenttrips to our neighborhoodliquor store, the number offruit and spice flavoredrums on the shelvesamazed me.

There were: apple, banana,coconut, lemon, lime,mango, orange, raspberry,strawberry and vanilla. I have bought and en-joyed several of these products and am happyto have them around. They definitely serve apurpose in the market, otherwise no one wouldbuy them and -as a consequence- no one wouldmake them.

My pet peeve is with the category as a whole: Ifind the words "Coconut Rum," for example, tobe misleading. A "Coconut Rum" in my mind, isone that is made from the fermented juice orpulp of coconuts, just like I expect a "BananaRum" to be made from real bananas. Expecta-tions like these are a recipe for trouble. Yousee, these and many other rums are not ob-tained through the processing, fermentation anddistillation of the ingredient listed prior to theword "Rum" on the labels. Instead most of themare made with white, very young or un-aged al-cohol which is then mixed with a panoply of natu-ral and artificial flavoring and coloring agentswhich impart the desired elements to the finishedproduct. A more appropriate name for theseproducts would be "Coconut Flavored Rum," ifthe alcohol used in its production could be soldas rum by itself or "Coconut Flavored Sugar-cane Spirit" if it is not. Surely these names arenot as appealing as their shorter counterpartsbut aren't we being of disservice to the rum in-dustry if we allow for misnomers to cloud thevision of consumers?

I do not advocate a movement towards "pure"or "unflavored" rum. Much of the growth seenin the industry is due to the explosive growth ofthis segment, and this brings more attention forall rum in general. I do, however, suggest thattrue rum flavor is worth creating, enjoying andpromoting. Every time I walk inside a coffeehouse and look at their menu I hope that rumnever ends up in a similar situation, surroundedby monikers such as: Raspberry-Ginger, Cherry-Vanilla, Orange-Spice and Hazelnut-Chocolate.

Maybe I am not nuts about coconut, or maybeI'm just going bananas, but I feel that one cancreate great tasting "flavored" drinks (such asMojitos) using real rum, be it white, gold andeven premium. What do you think?

Luis AyalaPublisherluis@rumshop.netluis@rumshop.netluis@rumshop.netluis@rumshop.netluis@rumshop.net

Special NoticeOur office will be closed from August 15ththrough the 26th as we will be travelling toCanada to participate in the International RumFestival.

We will do our best to check for e-mail and voicemessages while in Canada but cannot guaran-tee a prompt reply (especially once we startdrinking Screech!).

Orders placed through the website will not beprocessed until the 26th.

We will bring you complete coverage of the eventin the September issue, including stories, pic-tures and results. Stay tuned!

4 • Got Rum?

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

Curious Facts About Rum1. Despite its origin in the Caribbean, the USA is the largest consumer of rum, spending close to1.7 billion dollars per year on this golden nectar.

2. The world’s second largest consumer of rum is the Philippines, with around 82 million liters peryear.

3. Over 1,500 rums are currently produced around the world.

4. Rum is older than whiskey: the world’s first and therefore oldest rum was already being pro-duced in the island of Barbados in 1703, three centuries ago. By comparison, Strathisla Distillery(makers of Chivas Regal, established in 1786) claims to be the oldest whiskey distillery in theScottish Highlands. This makes rum a far older drink than whiskey and bourbon.

5. Bacardi, the largest rum producer in the world, bottles an average of 8 bottles each second.

6. The aromas found in rum, from its volatile components, are more varied than those found inother premium distilled beverages (127 identifiable aromas for Bourbon, 184 for Blended Whis-key, 486 for Cognac and 550 for Rum).

7. Rum production is not limited to the Caribbean. Any country/region in the world can producerum (and legally sell it as such).

8. Rum replaced beer on board British Royal Navy ships because it used less space than beerand would not turn sour on long journeys.

9. The finest rums in the world are consumed in snifters, just like the finest Cognacs.

10. Not all white rum is unaged. Many countries have laws dictating that even white rum be agedfor at least 2 or 3 years.

Got Rum? • 5

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

Fifty years ago, Sir Edmund Hillary & Tenzing Norgay scaledthe highest peak in the world, Mt Everest.

On this monumental occassion Sir Edmund Hillary presideda meeting, in Kathmandu, Nepal of 1200 mountaineers whohave, since then, scaled the peak even as celebrations wereand are being held around the world.

We are proud to inform you that Coro-nation Khukri XXX Rum was presentedto Sir Edmund Hillary in Kathmandu,as one Icon of Nepal saluted theother.

You may view the pictures ofthe Master and his favouritebrew honouring each otherin Khukri Events at: wwwwwwwwwwwwwww.khukrirum.com.khukrirum.com.khukrirum.com.khukrirum.com.khukrirum.com

Sir Edmund Hillary beingpresented Coronation Khukri

XXX Rum

Khukri Coronates The King of the Everest

6 • Got Rum?

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

International Rum Festival 2003Frequently Asked Questions:

Q: Q: Q: Q: Q: What is the International Rum Festival?What is the International Rum Festival?What is the International Rum Festival?What is the International Rum Festival?What is the International Rum Festival?A: It is the longest-running, largest rum-only festi-val in the world! The festival roots go back to Bar-bados, the birthplace of rum. The first event tookplace back in 1990! It has grown from being a Car-ibbean-centric festival to being a true internationalevent, where rums from all continents are taste-testedby expert judges. In addition to the tasting competi-tion, the International Rum Festival is also comprisedof Public Sessions where members of the generalpublic can sample some of the same rums tasted bythe judges. The public sessions also serve as a greatopportunity for companies to showcase their prod-ucts to the many potential importers and distributorsattending the show. As an added bonus, exhibitorsmay also SELL their rum to the public during themany open sessions. That's right: the Newfound-land Liquor Corporation will have a "Rum Shop" onthe exhibit floor where anyone will be able to buyrum. If you are interested in selling your rums, youMUST complete and fax a Product Information FormASAP!

Q: Do the rums enterQ: Do the rums enterQ: Do the rums enterQ: Do the rums enterQ: Do the rums entered into the Festival needed into the Festival needed into the Festival needed into the Festival needed into the Festival needto be apprto be apprto be apprto be apprto be approved foroved foroved foroved foroved for sale in Canada? sale in Canada? sale in Canada? sale in Canada? sale in Canada? A: No! Sincethe event is coordinated hand-in-hand with the New-foundland Liquor Corporation (the organization incharge of importing, distributing and retailing rumsin Newfoundland), special arrangements have beenmade to allow those rums not yet approved for im-portation into Canada to be entered. This allows allthe Liquor Corporations present to get a first-handimpression of potential additions to their productlines.

Q: Q: Q: Q: Q: Who can enterWho can enterWho can enterWho can enterWho can enter rums into the Festival? rums into the Festival? rums into the Festival? rums into the Festival? rums into the Festival? A:Distillers, Importers, Distributors and Retailers canall enter rums into the competition. Companies wish-ing to send their representatives can also rent an ex-hibit space for their booth, details can be obtainedby downloading the Registration Form.

Q: Q: Q: Q: Q: Why is the event being held in St. John's,Why is the event being held in St. John's,Why is the event being held in St. John's,Why is the event being held in St. John's,Why is the event being held in St. John's,Newfoundland?Newfoundland?Newfoundland?Newfoundland?Newfoundland? A: Newfoundlanders are the high-est per capita rum consumers in North America! Asa direct result of last year's International Rum Festi-val, 15 new rum brands were listed by the liquor cor-porations of Newfoundland, Nova Scotia and NewBrunswick. Do you want your rum brand to be thenext one listed by them? Visit www.rumshop.net toview pictures from last year's event.

Q: Q: Q: Q: Q: What is the deadline to rWhat is the deadline to rWhat is the deadline to rWhat is the deadline to rWhat is the deadline to registeregisteregisteregisteregister for for for for for the the the the theInternational Rum Festival?International Rum Festival?International Rum Festival?International Rum Festival?International Rum Festival? A: To guarantee theprocessing of all paperwork needed, your Registra-tion Form and Product Information Forms must bereceived by Mr. Tim Forsythe by July 1st, 2003.Registrations received after July 1st are not guaran-teed to be processed and may be subject to late fees.

Q: Q: Q: Q: Q: WherWherWherWherWhere should the rums be sent to?e should the rums be sent to?e should the rums be sent to?e should the rums be sent to?e should the rums be sent to? A:Send all rums to:

International Rum Festivalc/o The Newfoundland Liquor Corporation80 Kenmount RoadSt. John's, Newfoundland, Canada A1B 3V1Tel (709) 724-1100

Please vsit wwwwwwwwwwwwwww.RumFest.com.RumFest.com.RumFest.com.RumFest.com.RumFest.com to download allthe forms and for additional information.

Got Rum? • 7

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

The Angel’s Share: White RumsFire In De Hole Erotic Rum - BahamasFire In De Hole Erotic Rum - BahamasFire In De Hole Erotic Rum - BahamasFire In De Hole Erotic Rum - BahamasFire In De Hole Erotic Rum - Bahamas

Ron Cartavio 1929 - PeruRon Cartavio 1929 - PeruRon Cartavio 1929 - PeruRon Cartavio 1929 - PeruRon Cartavio 1929 - Peru

Lea’Lea’Lea’Lea’Lea’s Olde Jamaica Overproof - Jamaicas Olde Jamaica Overproof - Jamaicas Olde Jamaica Overproof - Jamaicas Olde Jamaica Overproof - Jamaicas Olde Jamaica Overproof - Jamaica

Want to have your rums reviewed? Write to info@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.net for details.

Lea's Olde JamaicaLea's Olde JamaicaLea's Olde JamaicaLea's Olde JamaicaLea's Olde JamaicaOverproof Rum (No proof in-Overproof Rum (No proof in-Overproof Rum (No proof in-Overproof Rum (No proof in-Overproof Rum (No proof in-dication on label).dication on label).dication on label).dication on label).dication on label). The coloris crystal clear. The aroma isrobust, aggressive and defi-nitely that of raw sugarcanejuice, followed by traces of fruitand spice.

Once in the palate, it startssmooth and then quickly envel-

Fire In De Hole (80-Proof).Fire In De Hole (80-Proof).Fire In De Hole (80-Proof).Fire In De Hole (80-Proof).Fire In De Hole (80-Proof).We picked up this rum on a re-cent cruise to the Bahamas.The label was catchy and theprice was low. "Nothing toloose" we thought.

The color is dark golden, thearoma intensely spicy. In thepalate it opens warm andquickly, broadcasting strong

(Note “Proof” here is Alcohol Percentage by Volume x 2)

Cartavio 1929 Ron Cartavio 1929 Ron Cartavio 1929 Ron Cartavio 1929 Ron Cartavio 1929 Ron AntiguoAntiguoAntiguoAntiguoAntiguode Solera (80-Proof).de Solera (80-Proof).de Solera (80-Proof).de Solera (80-Proof).de Solera (80-Proof). Attentionto detail is a required elementof quality and this rum is full ofdetails. From the elegant can-ister to the individual number oneach bottle, one's imaginationstarts to fly even before pour-ing the rum into a snifter. Deepmahogany amber color. Thearoma is mildly sweet, slightlyfruity and distinctively oaky.Hints of vanilla emanate from

signals of burnt caramel. Thefinish is dry and slightly bitter.Definitely not a rum to be con-sumed neat.

If you do not like the taste rightout of the bottle, try mixing itwith strong fruit juices or, evenbetter, add some cinnamonsticks or raisins to create yourown spiced rum.

ops the taste buds in a veil ofsugary nutmeg.

The finish is slightly dry andquite pleasant for an over proofrum. Great for making mixeddrinks, topping rum cakes andeven for cooking.

For more information pleasesee classified ad on page 10.

the rum to fill the snifter. Thetaste is smooth, predominantlyyet not overpoweringly oaky.The finish is clean, dry andslightly sweet. It offers hints ofvanilla, nutmeg and caramel.This rum's second maturationin Slovenian oak rounds off allthe flavors and adds a very en-ticing aroma. A great rum fromDestilerias Unidas, Peru.

wwwwwwwwwwwwwww.du.com.pe.du.com.pe.du.com.pe.du.com.pe.du.com.pe

8 • Got Rum?

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

The Spirit of Cooking - by Margaret Ayala

Amor'Etto Rum Punch1 oz Rum1 oz Amaretto1 oz Cherry Mix1/2 Orange Juice1/2 Pineapple Juice

Fill a tall glass with either crushed or cubed ice.Pour first three ingredients into glass. Fill re-maining glass with half orange and half pine-apple juice. Garnish with a pineapple wedge.Serves one.

Apricot Sunrise Rum Punch2 oz Dark Rum1 oz Apricot Schnapps1/2 oz Grenadine1/2 Orange Juice1/2 Pineapple Juice

Fill a tall glass with either crushed or cubed ice.Pour rum, schnapps and grenadine into theglass. Fill remaining glass with equal parts oforange juice and pineapple juice. Garnish withan orange wheel and cherry.

Banana Appeal Rum Punch1 oz Dark Rum2 oz Banana Mix½ oz Banana Rum1/2 Orange Juice1/2 Pineapple Juice

Fill a tall glass with either crushed or cubed ice.Pour Rum and banana mix and fill remainingglass with equal parts of orange juice and pine-apple juice. Garnish with wheel of pineappleand cherry.

Blackberry Delight Rum Punch2 oz. Dark Rum1 oz. Blackberry Schnapps1 oz. Cherry Mix1/2 Orange Juice1/2 Pineapple Juice

Pour rum, blackberry schnapps and cherry mixinto a tall glass filled with crushed or cubed ice.Fill remaining glass with equal parts of orangejuice and pineapple juice. Garnish with a cherry.

Caribbean Bliss Rum Punch2 oz. Dark Rum1 oz. Light/Gold RumOrange JuicePineapple JuiceSour Mix1 Splash Grenadine2 Dashes Angostura Bit-ters

Combine all ingredients ina hurricane glass with ice.Shake Vigorously Garnishwith a cherry and orangeslice.

CocoNut Rum Punch1 oz. Lime Juice2 oz. Simple Syrup3 oz. Dark Rum½ oz. Coconut Rum3 ½ oz. Coconut Juice

Put all ingredients into a cocktail shaker. Shakeor stir with ice and strain into a tall glass. Gar-nish with lime wedge.

With the summer heat beaming down on us I thought only appropriate to offer you drinks to helpcool you down. What better way than to present you with some delicious rum punch recipes. Ihope these recipes will sweep you off your feet while at the same time tantalizing your taste budsover and over again. Cheers!

Got Rum? • 9

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

Passion Fruit Rum Punch3 C. Water1 pint Passion Fruit Sorbet, melted1 (12-oz) Can Frozen Orange Juice (concen-trate, thawed)1 (12-oz) Can Frozen Pineapple Juice (concen-trate, thawed)1 1/2 C. Gold Rum1 ½ C. Dark Rum1/4 C. plus 2 Tbsp. Grenadine3 Tbsp. Fresh Lime Juice1/2 tsp. Freshly Grated NutmegIce

In a large punch bowl or pitcher, combine thewater with the sorbet, orange and pineapplejuice concentrates, gold and dark rums, grena-dine, lime juice and nutmeg. Serve in tall glasseswith either crushed or cubed. Garnish glasseswith orange wheels.

Summer Time Punch3 parts Orange Juice2 parts Ginger Ale1 Part Pineapple Juice1 part Dark Rum¼ part Grenadine

Mix all of the ingredients in a pitcher. Serve intall glasses with ice and garnish with an orangewheel.

The Mega Rum Punch1 oz. Dark Rum1 oz. Malibu Coconut Rum½ oz. GrenadinePineapple JuiceOrange Juice

In a tall glass filled with crushed or cubed icepour both rums and grenadine. Fill the remain-ing glass with equal parts of orange juice andpineapple juice. Delicious!

True Bajan Rum Punch3 oz Lime Juice6 oz Simple Syrup3 oz. White Rum3 oz. Gold Rum3 oz. Dark Rum12 oz. Water2 Dashes Angostura BittersGrated Nutmeg

In a pitcher or punch bowl, mix all of the ingredi-ents with the exception of the nutmeg. Serve ina glass filled with lots of ice. Sprinkle the nut-meg on the surface. Garnish with a wheel oflime.

10 • Got Rum?

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

Rum Market & Classified AdsFor Sale: Bas For Sale: Bas For Sale: Bas For Sale: Bas For Sale: Bas Armagnac du Chateau de LacazeArmagnac du Chateau de LacazeArmagnac du Chateau de LacazeArmagnac du Chateau de LacazeArmagnac du Chateau de Lacaze

For seven centuries Chateau de Lacaze has towered over the fields andvineyards of Gascony in South Western France. Originally the prize ofKing Edward I of England, it has presided over some of the most colourfulparts of French history; the wars of Aquitaine, the accession of Henri ofNavarre to the throne and the terrors of the Great Revolution of 1789.

For more than four hundred years its vineyards gave up their fruit for themaking of Armagnac, the oldest and most noble of brandies, predatingeven cognac by more than a hundred years. Sadly, the Chateau closed in1986 bringing to an end the production of this truly outstanding product.However, courtesy of Vintage Hallmark of St James's, you now have theopportunity to savour Chateau de Lacaze 1982 in all its glory.

“A mature amber coloured Armagnac embracing the harmony of fruits andwood. The mouth has a full flavour expressing hints of orange and oak,but portrays no aggressive traits. A long, well-integrated finish lingerssweetly upon the palate.”

There are only around 300 cases (six 700ml bottles each) remaining ofthis extraordinary Armagnac. The entire inventory is in the United King-dom. Some cases of this product have been auctioned at Christies in thepast, it really is a gem. Perfect for those catering to high end rum drinkers.

If you are interested in purchasing part or all of the remaining inventory,please contact Rum Runner Press, Inc., for additional information:

(512) 554-7095 Tel, (512) 671-6753 Fax or info@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.netinfo@rumshop.net

Importer WantedK.R.B. Lea & Co, producer of Lea’s Olde Ja-maica White Overproof Rum (featured on page7) is looking for importers. Please send inquir-ies to:

Mr. Michael Shim, Director69-75 Constant Spring Rd.Kingston 10, JamaicaWest Indies

leaswhiterum@hotmail.comleaswhiterum@hotmail.comleaswhiterum@hotmail.comleaswhiterum@hotmail.comleaswhiterum@hotmail.com

Recipe For SaleAttention all rum companies: I have in my pos-session the ultimate formula for a rum-baseddrink. If put on the market this drink will be-come a party favorite right along with Alize andthe Bacardi rums. Great opportunity. Act nowby contacting:

Nigel Cummings302 Chauncey St.Brooklyn, NY 11233(917) 494-9878

Got Rum? • 11

Copyright 2003 Rum Runner Press, Inc. All Rights Reserved

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