“Got a Business Book Stuck Inside You?”

Simsbury Public LibraryWednesday, March 21

Writing• What’s a book?• Goal• Outlining• Process• “I think I can, I think I can”

What’s a Book?

• Not your grandfather’s book

• Tom Clifford’s 55 page e-book

• You may have started without knowing it

Reimagining• Presentation• White paper• Instructions• Website content• Journal article• Blog posts• Resource file• Chapter at a time

Writing/Goal• Document• Showcase • Raise • Distinguish• Sell• Other?

Correct & Collect by Rachel Baugher

Writing/Outlining• Find gaps and research• Organize yourself• Assure flow• Assure coverage• Assure consistency

(voice/style)• Very reassuring!• Chunk it

Example of Outlining• Financial Basics• Retirement Income• Investments• Risk Management• Estate Planning• Glossary

Outlining One Step Deeper• Financial Basics

– Retirement Income: Perception vs. Reality– How Long Will You Be Retired?– Are You Ready for Retirement?– 9 Reasons People Fail Financially in

Retirement– Setting Goals– Using Credit Wisely– Controlling Debt– Making Compound Interest Work for You– Consistent Investing– The Rule of 72– Procrastination: A Costly Mistake– Stress and Retirement– Inflation– Income Taxes– More

Writing/Process• Down • Up • Dental

Q: What’s the first thing you should do as you start

working on your book?

Chris Amorosino Amorosino Writing, LLC 860.673.0089

A: Don’t Start Writing• Don’t write; don’t

outline• Do ask yourself:

What are the 10 or 12 most important points you want to get across to your audience?

Most Important Points• Some foods that cause

allergies• How to know if you

have a food sensitivity• Difference between

sensitivity and allergy• Where to get help• If diagnosed with

gluten intolerance• If must eliminate dairy

Q: What’s the second thing you should do

as you start working on your book?

A: Build Your Book Storage Facility

• Have your 10 - 12 major points?

• Congrats! Chapter headings!

• Build Storage– Word doc– File folders– 3 X 5s– PowerPoint– Shoe box– Whatever’s comfortable

Chris Amorosino amorosinowriting.com 860.673.0089

Reimagining, Again

• Start by reviewing resources you already have– Blog posts– Emails– White papers– Journal articles– Instructions– More

“I think I can, I think I can.”• Motivation– Clear goal– Clear direction– Clear audience– Clear distinction

Dorothy Parker

"I hate writing. I love having written."

Roy H. Williams"In your business

writing, you must choose among boredom, shouting and seduction. Which do you choose?“

Warren Buffett“To succeed I don't need

to be Shakespeare. I must, though, have a sincere desire to inform."

Your Turn• What else?• What’s unclear?• What’s holding you back?

Thank You!