$10,000,000

ROB SNELLrobsnell.com

Reasons to be Real

Kitchen table

Old schoolfolks on WWW

Web Sales Before

1997 2004 2010

2004

What’s wrong with our store?

We need to have a “conversation”

dogs

hunting

One big change

homepage

Web Sales Before

1997 2004 2010

Web Sales After

1997 2004 2010

Web Sales Actual Lift

1997 2004 2010

$10 million

$10,354,767.23additional sales

Need to communicate

3 things:

Steve Snell is a dog training supplies expert.

This product is what you should buy.

Please buy it from us.

1

Steve Snell is a dog training supplies expert.

picEstablish authority.

Steve’s been doing this for

a while

pic

Steve has 16 dogs

Example

Steve knows hunting

gear

PIC: Better in the field

PIC: Better in the field

2

This product is what you should buy.

Steve knowsdog training gear

“I have tried at least 50 or 60 new systems over the last 11 years…”

“Tired of losing your dog? Buy this tracking collar!” :

Recommend products that solve customers’ problems

Tell folks what to buy w/

buyers’ guides

Buyers’ guides

50% higher conversion rate

Visitors entering on

than visitors who enter on a section / category page

Express your opinions with

product reviews

Example Review

Endorse the products that you use

“So cool it is now the only training collar I will use on my bird dogs and retrievers.”

3

Please buy it from us.

Be price competitive

Put a face with your name on your store!

People buy from people Be personal…

Tell folks why they should

pick you!

Tell folks there’s no risk

shopping with you

Get answers to your questions, fast

“Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time!”

Web Sales Actual Lift

1997 2004 2010

$10 million

Find your Steve

Guy: How can I stop my barking dog?

Steve: I love my bark limiter! It works! Buy one!

get on my list:info@ystore.com

more info / free stuff: RobSnell.com