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TRANSCRIPT
IT’S A JUNGLE OUT THERE.Cut through channel complexity and grow your revenue.
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COMPETITION IS FIERCER THAN EVER. WE ARE YOUR EDGE.
In today’s global market, companies around the world are fighting for the same business,
threatening established sales channels, markets and relationships. Technologies such as
cloud and big data are making the traditional ways of doing business extinct. Customers
armed with market knowledge and product information are demanding more.
Without an experienced guide and the right toolkit, you can easily lose your way and fall
prey to the competition. To thrive in this environment, you need Gorilla’s channel experience
on your side. Over the last two decades, through all kinds of market conditions, we’ve
created and managed more than 6,000 successful projects for over 800 enterprises. We
know the territory. We have knowledge, ideas and track record to help you succeed.
At Gorilla we have one focus - helping
technology vendors measure, grow, enable,
and manage their IT channel. Whether you are
a startup or an established company, we have
programs that will help you maximize your
channel investment.
COLLABORATION We can help your business grow organically by increasing your customer
base, improving productivity and finding new channels of distribution.
INDUSTRY EXPERIENCEWith our vast channel marketing knowledge base we create smart
marketing programs aligned with your unique business needs and
objectives.
POWERFUL SOLUTIONS Our solutions leverage the latest technologies and best practices to
help you accelerate growth and gain competitive advantage.
AGILITY Our solutions make your channel operations nimble and enable you to
respond faster to new opportunities.
GLOBAL PRESENCE With subsidiaries covering most regions of the world, we can give you
worldwide coverage with local connections.
THOUGHT LEADERSHIP As a member of the United Nations Technology Agency (UNITU), we
are in touch with future technology, trends and disruptors, and can help
you implement future-proof commercial strategies.
RELIABILITY We are fully compliant with ISO 9001 quality standards, assuring
you that our processes and operations meet procurement standards
requirements.
01 CHANNEL PLAN• Objective setting
• Strategy & analysis
02 PROFILE• Tele-research
• Segmentation
• Geomapping
03 RECRUIT• Telephone
• Field resources
• Marketing: DM/events
04 ONBOARD• Field Resources
• Communities
• Collateral
06 ACTIVATE• Email/DM
• Online/social
• Telemarketing
• Lead nurturing
• Events
• Field Sales
07 MANAGE• P2P ecosystems
locator
• Margin Stack
• Deal Reg.
• Rebates
• Coop/MDF
• Portals
08 MEASURE• Sales data
• PRM
• Marketing metrics
05 ENABLE• Training Channel Account
Managers & Channel Partners
• PRM Support
GORILLA CHANNEL
WHEEL
MOVE CHANNEL PARTNERS TO THE CLOUD
MANAGED FUNDED PROFESSIONALS
PARTNER RECRUITMENT AND ENABLEMENT
P2P ECOSYSTEMS
LEAD GENERATION
CHANNEL MARKETING CONCIERGE
PARTNER MARKETING AGENCY
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SOLUTIONS OVERVIEW
CHANNEL MARKETING RESEARCH
EXECUTIVE SEARCH AND RECRUITMENT
GORILLA SILVERBACK DATA MINING SUITE
GORILLA CONNECT™
STRUCTUREDWEB CHANNEL MARKETING PLATFORM
CLIENTS
ALCHEMY WORLD / DEFEND THE LION
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MOVE CHANNEL PARTNERS TO THE CLOUD
WE’LL TAKE YOUR CHANNEL SALES RESULTS
TO A HIGHER LEVEL.Cloud is a game changer for technology vendors and their channel partners.
The problem is that most resellers have built their business around a model
that’s difficult to change. They need help adapting to cloud and a new financial,
operational, and commercial business model. Not only that, their sales teams
needs to be retrained to sell service subscriptions—and work under a new
compensation model.
THE GORILLA SOLUTION
With our many years of working in global channels and supporting vendors
and partners through multiple channel transformations, we’ve gained extensive
experience in change management. With innovative custom solutions and
packaged service offerings, we can help you and your channel partners make
the transition.
Through a comprehensive partner audit, we can determine where your partners
are on the path to cloud—and what kind of support they need. We can guide
you through the process of developing a new cloud strategy and creating new
partner programs. Our highly experienced inside Channel Account Managers
will work with you every step of the way from business planning to cloud sales
training programs. Our proven methodologies and unique “target list creation”
technologies are exactly what you need to recruit new cloud partners and
create a new cloud ecosystem.
THE GORILLA BENEFITS
• Build your business. Successfully acquire new born-in-the-cloud partners
and cut your time to revenue.
• Capture new customers. Increase your market share and build cloud
pipeline.
• Lower costs. Streamline your sales process and create a new, cost efficient
channel sales model.
• Implement global programs. Help your partners utilize contra marketing
funds and guide them in new cloud tactical marketing best practices.
• Future-proof your business. Cloud business is the current standard and
we have the expertise to help you and your partners make the transition .
“Some of our channel partners were having problems adapting to cloud and retraining their sales forces. At the same time, our products are
constantly evolving. To help find a way forward, we called in Gorilla for a channel audit. Thanks to that, we shed 40% of our legacy channel
and reduced management costs. Now we know what kind of partners we need and how to win them over”.
CHANNEL SALES MANAGER - GLOBAL NETWORKING COMPANY
Services and Solutions
MANAGED FUNDED PROFESSIONALSWE HAVE THE IDEAS, RESOURCES AND EXPERTISE TO ACHIEVE YOUR OBJECTIVES.
THE CHALLENGE
Getting ROI from partner contra funded programs is hard, measuring it is even
harder. While you may have the budget to fund a program, you may not have the
headcount to recruit additional people. What’s more, even if you can, who will
manage them?
THE GORILLA SOLUTION
Gorilla solves the problem with our Managed Funded Professionals. We’ll
provide you with the experienced, proven Managed Funded Professionals you
need to meet your revenue objectives. We currently provide “funded heads” in
the following areas:
Channel Account Managers
• Generates, maintains and delivers a pipeline of net-new partner led
business and closed revenue.
• Manages the partnership strategy, planning and execution to achieve rapid
and sustained revenue growth.
• Develops and maintains a business plan with managed partners.
Business Development Manager
• Stationed onsite at your partner.
• Delivers on your goals and objectives and drives your business goals
working at the partner site.
• Manages the partnership strategy, planning, execution, quotes and
opportunity pipeline.
• Acts as the in-house expert.
Program Managers
• Architects, manages and executes your channel program and promotions
across the portfolio.
• Interacts with Channel Marketing to develop and execute integrated
channel marketing plans.
• Pilots new routes to market.
• Drives cross-functional teams, both internally and externally, to design and
execute channel programs.
• Works within the channel sales team to deliver “to and through”
communications.
• Identifies opportunities for improvements across business, process and
channel marketing.
THE GORILLA BENEFITS
• We Get It. We understand your business, we know what you need and our
Managed Funded Professionals hit the ground running.
• Clarity of Purpose. Your Managed Funded Professional is 100% focused,
full time, on achieving your goals and objectives.
• Measured and Managed. Whether you need one or one hundred people,
we manage the team and the metrics to ensure that your goals and
objectives are met.
On average our BDMs outperform partners who
do not have a BDM by 60 to 80% quarter over
quarter
Services and Solutions
80%
THE CHALLENGE
The channel is a dynamic environment—and you need to change along with
it. That means developing new channel mapping strategies and new partners.
But how do you do that when your internal resources are already stretched
managing your current channel relationships?
THE GORILLA SOLUTION
Recruiting and motivating the right channel partners is critical to running a
successful channel program. For more than two decades, we’ve helped hundreds
of companies successfully find the right partners to maximize channel sales.
Leveraging our extensive experience in partner recruitment, we will help you
successfully repackage, refine and redefine your commercial value proposition
to attract and administer the most productive partner relationships.
MSPs, Value Added Resellers and System Integrators are often highly specialized
and very fragmented. Our comprehensive channel recruitment program will
help you reach the right partners for your organization and ensure that they
are successful.
THE GORILLA BENEFITS
• Strategy Development. We work with you to understand your partner
recruitment strategy, program objectives and revenue goals.
• Partner Profiling. Recruiting partners is not difficult—but finding the right
partners is. Gorilla provides the proper market segmentation to make sure
that we are focusing on recruiting the right partners, with the right client
focus, expertise and budget to ensure a successful relationship.
• Reporting and Metrics. With our real-time reporting you always know the
status of your program—including recruitment details, on-boarding and
pipeline potential.
PARTNER RECRUITMENT & ENABLEMENTWE’LL HELP YOU FIND NEW, MORE PROFITABLE PARTNERS AND
EMPOWER YOUR UNDERPERFORMERS.
“The Gorilla team has a deep understanding of the specific challenges that technology vendors, distributors and resellers face—and they
have the experience and strategic vision to help them thrive.”
VP GLOBAL SALES - LEADING IT MANUFACTURER
Services and Solutions
THE CHALLENGE
Focusing sales efforts on just the hierarchy within the
Information Technology industry is no longer enough.
Today’s purchasing dynamics are much more complex.
Line-of-business management is more heavily involved.
Purchasing decisions also rely on input from multiple
sources—outside advisors, technical and management
consulting firms, vertical business consultants, internet
research and complementary software vendors.
That’s why selling just part of a solution is no longer
enough. While you may have a well defined value
proposition, you need to be part of a comprehensive
solution offering that delivers the benefits your
customers want. To achieve that, you need to partner
with complementary vendor partners for your mutual
benefit. While you help them expand their customer
footprint and open new markets, they help you extend
the reach of your brand and generate new revenue.
THE GORILLA SOLUTION
More than a decade ago, we pioneered one of the world’s
first Partner-to-Partner (P2P) Ecosystems—the wildly
successful IBM ValueNet Initiative. Since then, we’ve
gone on to repeat that success, time and time again.
Using the proprietary partner-search-and-matching
algorithm in our partner ecosystem toolkit, we can
identify unique, unexpected and highly scalable
partner-to-partner matches that provide outstanding
opportunities for growth and profitability.
With more than half of all channel deals delivered by
multiple providers, it’s a business model you need to
leverage. Our model works because of our extensive
experience, proven ecosystem toolkit and structured
methodology that benchmarks progress to Key
Performance Indicators (KPIs). Let us show you what we
can do for you.
P2P ECOSYSTEMSREACH MORE CUSTOMERS AND SELL MORE THROUGH
SYNERGISTIC PARTNERSHIPS.
THE GORILLA P2P
ECOSYSTEM PROCESS.
1. Develop a customer-solution
strategy.
2. Segment and profile partners
using up to 300 variables.
3. Classify all the possible partner
opportunities.
4. Analyze the data through our
Partner Matching Software.
5. Identify the most strategic/
productive opportunities.
6. Develop go-to-market plans.
7. Define optimum value.
propositions and industry plays
8. Create forecasts, close the
loop, and finalize deals.
9. Measure and track KPIs.
THE GORILLA BENEFITS
• Get proven results. We
pioneered P2P ecosystems
with IBM, achieving a very
high annual growth rate in new
green-field revenue.
• Scale to any volume. Once
a pilot program is defined,
our workflow and software
infrastructure rapidly scales,
worldwide if needed.
• See real-time results. Our
online, real-time reporting
system integrates with your
sales CRM and gives you up-to-
the-minute visibility of all your
partner ecosystem teams.
Services and Solutions
“In the new world, it is not the big fish which eats the small fish, it’s the
fast fish which eats the slow fish.”
KLAUS SCHWAB, FOUNDER AND EXECUTIVE CHAIRMAN OF THE WORLD ECONOMIC FORUM
THE CHALLENGE
The channel is hungry for leads. But they’re not getting them. In a recent survey,
we found that only 20% of channel partners get useable, quality leads from
their vendors. Just 17% said they get vendor marketing support and only 23% of
them found it useful. More than 45% wished they had more vendor support for
targeting and opening new markets. The take-away: channel partners need and
want stronger, more focused and results-driven vendor support, sales-ready
leads that can be deal-registered.
THE GORILLA SOLUTION
We start with an honest analysis of your business, value proposition, customers
and competition. If needed, we help you restate and adapt your value propositions.
Next, we bring in our in-house technology teams—security, storage, virtualization,
CRM, ERP and cloud—and brief them on your products and target markets.
Together, we develop detailed and thoroughly tested lead-generation scripts.
Then we hit the phones and launch your program. As we develop leads,each one
is quality checked, scored and delivered with complete and detailed information
on the opportunity for your partner. Lastly, we provide a detailed debriefing on
our development process, including our recommendations for next steps. We
also list the common objections we heard and how we neutralized them. It’s a
road map for the future.
THE GORILLA BENEFITS
• Get proven results. Our process produces thoroughly vetted, sales-ready
leads for the channel.
• Gain insights. We analyze your lead generation process and outline
improvements.
• See documented results. We track and record everything—and report the
outcome of every lead.
Our system works. That’s why some of the world’s most successful enterprises
choose Gorilla to fill up the partner pipeline, including Alcatel-Lucent, Cisco,
Citrix, IBM, Kaspersky Lab, Level 3, Toshiba, VMware, and more. We invite you
to join them.
LEAD GENERATIONTHERE ARE NEW SALES OPPORTUNITIES OUT THERE. WE’LL HELP YOU FIND THEM.
Services and Solutions
PROCESS SUMMARY
Qualify lead
Runthrough
lead allocation
engine
Allocate to partner
Set up action for partner
e.g. Webex
Follow through action
Ensure deal is
registered
Run through step of
sale
Close Win Loss/ Xsell
ALERT WHEN LEAD IS STUCK
THE CHALLENGE
Many channel partners don’t have the time, skills, in-house resources and
management bandwidth to create effective marketing materials and campaigns.
At the same time, they’re not efficiently using vendor programs or spending all
of their available co-op funds.
THE GORILLA SOLUTION
To successfully represent your company and products through the channel to
a wide and diverse market, you need a Gorilla Channel Marketing Concierge
(CMC). Your dedicated CMC is an experienced marketing professional focused
on delivering fast, efficient and effective marketing support for your channel
partners.
Your CMC provides the personalized, customized marketing support your
partners need. Whether it’s co-branded presentations, marketing collateral or
technical datasheets, your CMC supplies them. Your CMC also ensures that your
resellers get the co-op and marketing development funds needed to effectively
promote your products and win deals.
THE GORILLA BENEFITS
• Respond faster. Your CMC streamlines your reseller support, making it
more available, efficient and effective.
• Increase revenue. Your CMC is 100% focused on generating more sales
and profits for your company and resellers.
• Generate loyalty. The high-quality support provided builds trust and
allegiance among your partners.
• Gain efficiencies. We ensure your marketing funds are effectively and
efficiently spent and fully accounted for so that you know your exact ROI.
CHANNEL MARKETING CONCIERGEWE HAVE WHAT YOU NEED TO INCREASE THE UTILIZATION AND SUCCESS OF
YOUR CO-MARKETING PROGRAMS.
“Gorilla is a high energy organization that clearly understands
the IT Channel and how to leverage it to drive revenue.”
VP CHANNEL MARKETING
Services and Solutions
CONCIERGEPROCESS
PartnerMarketingand Sales Objectives
Execute
ReportDefine a
Campaign
Set Up anAligned Strategy
Analyze and Repeat
THE CHALLENGE
When it comes to supporting channel partners, one size does not fit all. Channel
partners across the United States and around the world also approach customers
differently and need customized marketing support. Meeting these diverse needs
is an overwhelming task for any vendor.
To effectively serve today’s global channel, you need a marketing solution that
supports partners any time, anywhere they have business, in any language. In
some geographies, partners may not have the skills needed to quickly shift
operations and marketing processes. Likewise, vendors may not have the
bandwidth or resources to provide partners with the professional marketing
insights needed to efficiently drive sales.
THE GORILLA SOLUTION
It’s the Gorilla Partner Marketing Agency Program—the first, all inclusive co-
marketing program that provides fast, easy, global channel marketing support
with localized know how. Customized to meet the unique needs of your channel
partners, our Partner Marketing Agency provides a fully-managed, trouble-free
way of accelerating your digital and direct sales marketing presence.
Through Partner Marketing Agency, you can offer your channel virtually any
kind of marketing support: telemarketing campaigns, marketing collateral,
Google AdWords™, promotional items, and much more. No need is too big, too
small or too unique.
THE GORILLA BENEFITS
• Accelerate sales. You enjoy a fully-managed, trouble-free way of
optimizing your digital and direct sales marketing presence and making
sales.
• Stay open for business 24/7. Your site is available to your partners around
the clock, anywhere in the world there’s internet access.
• Easy to use. Your self-service site in intuitive; no special training is
required.
• Meet any need. Your program can provide any mix of services your
partners need and can be combined with Channel Marketing Concierge to
provide both self-service and personalized marketing support.
PARTNER MARKETING AGENCYMAXIMIZE YOUR CO-MARKETING SUCCESS.
Services and Solutions
MARKETING AUTOMATIONDIGITAL PLATFORM• On line 24x7 management, customization
• Contact/lead scoring
• Banners, widgets
• Web content syndication
• Reporting
DEMAND GENERATION• Database profiling
• Lead qualification
• Event follow-up
• Opportunity qualification/follow-up
• Market research
• Emailing campaign
ADDITIONAL SERVICES• Database acquisition
• Web design
• Direct Mail
• Brochure
• Event Support
• PPC Campaigns
THE CHALLENGE
Even though you may be working with the same partners, the channel you have
today is different than the one you had three years ago. Your partners evolve,
new technologies emerge and markets continually change. How do you know if
your partners are still aligned with your strategy? Are they achieving sustainable
growth through your technology, or are they doing better with other vendors?
Is your partner program still current and aligned with their business models?
THE GORILLA SOLUTION
To get answers to all the tough questions, depend on Gorilla Channel Marketing
Research for accurate marketing insights. Before you risk money and resources,
let us research and analyze your existing and prospective channels, product mix,
sales support and any other important channel marketing questions for you.
We can conduct profitability surveys to see if your resellers are earning enough
from your products to stay motivated and loyal. We can find out if you’re
providing your partners with the right kind of sales support. Do they only need
brochures and data sheets or more comprehensive support, including sales-
ready leads, videos and help with social media?
We can get answers to all these questions to help you make the right decisions,
avoid mistakes and find new and profitable opportunities. Whether it ’s
conducting an in-depth analysis of your brand or evaluating price points and
profit margins, we can provide you with accurate and incisive research to guide
your decisions.
THE GORILLA BENEFITS
• Gain insights. Our research gives you visibility into the dynamics of your
business, channel programs and channel partners.
• Get more efficient. Discover ways to provide more cost-effective reseller
support and a better return on your marketing investment.
• Find new opportunities. Uncover new ways to sell, minimize business risks
and identify problems in the channel.
• Enjoy proven results. Many of the world’s most successful companies use
Gorilla for results-driven marketing research, including IBM, British Telecom,
Hewlett-Packard and Adobe.
CHANNEL MARKETING RESEARCHWHAT YOU DON’T SEE CAN HURT YOU. WE’LL PROTECT YOU FROM HIDDEN DANGERS.
Services and Solutions
“Our new technologies were no longer aligned with our reseller channel, Gorilla carried out a thorough partner audit, profiled our partners,
and enabled us to see the wood from the trees. Thanks to that, we were able to review our strategy and program to deliver better results.”
VP WW, CHANNEL MARKETING - STORAGE VENDOR
THE CHALLENGE
Competition for talent is more intense than ever. Today, companies recruit an
average of 33% of their managers from other organizations, putting tremendous
pressure on human resources (HR) executives to identify, recruit and retain top
talent. While most HR professionals realize that virtually every executive hire
can have a significant impact on their company’s future, they often don’t have
the time or resources to manage the recruiting process and successfully find
the right candidates.
THE GORILLA SOLUTION
Finding and hiring the right new hires for your company requires a business
partner that understands your culture and your industry and knows how to
identify and attract exceptional talent and leaders — Gorilla Corporation.
We collaborate closely with our clients to understand their businesses and
business needs - and recruit exceptional individuals who can make a positive
impact on their organization and profitability. We’ve earned a reputation for
building teams that can accelerate an already exceptional enterprise as well as
scale an early stage company.
Today, some of the world’s largest technology companies use our executive
search and staffing services. With our focus on the IT industry and a relentless
commitment to quality, we consistently produce outstanding results for our
clients. See what we can do for you.
THE GORILLA BENEFITS
Fast, focused results
Our job is to find you the perfect candidate as quickly as possible. We’re faster
than your HR department because we’re 100% focused on recruitment. We’re
also faster than our competitors because we have:
• Unique and proven recruiting methodologies.
• A huge number of connections throughout the industry.
• A proven track record with all sizes and types of IT enterprises.
Success in recruiting top candidates
We have access to a wider and deeper selection of candidates than your HR
department through our:
• Parallel industry database.
• Vast industry-wide network.
• Long-time connections and relationships among your competitors.
Unique, in-depth approach
Our search methodology involves more than simply matching skills to tasks.
The right candidate must align with your company on all levels. Our unique
vetting process goes beyond a candidate’s experience to match:
• Personality.
• Leadership style.
• Motivators.
• Team and culture fit.
EXECUTIVE SEARCH AND RECRUITMENTWE’LL FIND THE RIGHT PEOPLE WITH THE RIGHT SKILLS FOR YOUR ORGANIZATION.
Services and Solutions
THE CHALLENGE
Finding the right companies and contacts in your target markets is a vital but
time consuming process. You can spend weeks and months searching the
Internet and websites, manually entering the data into a spreadsheet or CRM
system. It’s tedious, time consuming, error-prone - and totally unnecessary.
THE GORILLA SOLUTION
We have a simple, fast, automated way to get the company and customer
contact information you need: the Gorilla Silverback Data Mining Suite. Through
an easy-to-use dashboard, you simply type in a company name and it’s URL.
Gorilla Silverback automatically finds and searches the site and gathers the
names, titles and contact information you need. Once it’s finished harvesting the
information, Gorilla Silverback can automatically download it to a spreadsheet
or your CRM system, ready for prospecting.
Gorilla Silverback can also automatically search the Internet looking for
companies and contacts that fit your marketing and sales campaign goals.
Working at the speed of light, it scans the Internet searching websites, blogs,
newsgroups, association and tradeshow member lists, industry-specific
directories and more, harvesting company and contact information for you.
Nothing could be easier.
THE GORILLA BENEFITS
• Generate new business. Find new opportunities and industry trends by
mining company websites.
• Save time. Automatically gather leads and spend less time researching and
more time selling.
• Find new customers. Quickly, easily and effortlessly expand your contact
database by mining the vast amount of information available on the Internet.
GORILLA SILVERBACK DATA MINING SUITEWE’LL HELP YOU FIND THE NEW CUSTOMERS YOU NEED, AUTOMATICALLY.
Technology Tools
powered by
THE CHALLENGE
Tracking the sales and marketing activities of your partners is difficult, but
critically important for driving revenues. The problem is that all too often,
the important partner information that sales and marketing teams need is
unavailable:
• What happened to the leads I gave my partner?
• Which sales representatives are working the leads?
• Are my partner’s sales people sending the right marketing materials to
customers?
• What solutions are my partner’s sales people selling?
• Are your sales materials being effectively used by your partners?
THE GORILLA SOLUTION
Gorilla Connect™ is designed to empower the sales and marketing efforts of both
your company and your partners. Best of all, it helps sales people get the materials
they need without logging into a portal or producing a sales report. As part of your
channel sales support system, Gorilla Connect™ lets you:
• Provide content and marketing campaigns to your partners and sales people
and get usage and engagement reports in real-time.
• See what collateral your partner sales representatives are sending to their
customers.
• Gain insights into what marketing materials those customers are receiving.
• Get real-time, closed-loop lead tracking on all leads delivered to your
partners.
THE GORILLA BENEFITS
• Increase the use of your sales support content.
• Track how content is actually used by sales and end users.
• Control the latest versions to ensure messaging and branding is always up
to date.
• Understand the impact of your content at enabling sales and influencing
prospects.
• Understand how sales representatives use your content.
• Enable sales team to make more effective sales presentations anywhere,
anytime.
• Identify the top producers and see how they are achieving success.
WHY IT’S IMPORTANT
GORILLA CONNECT™GAIN REAL-TIME INSIGHTS INTO YOUR PARTNERS SALES ACTIVITIES.
28HRS
10%
80%
a month wasted in searching & recreating
documents*
of sales content is in a useful format*Only
of sales & marketing collateral never used*Up to
by each knowledge worker
Technology Tools
THE CHALLENGE
It’s difficult to efficiently connect all the dots in your channel marketing program.
Managing multiple different software vendors can prove to be challenging and
can cause marketing to get lost in the shuffle. How can you ensure that all
facets of your sales process - marketing agency, channel partners, channel
sales people - are all on the same page, delivering the same sales messages?
THE GORILLA SOLUTION
A versatile global channel marketing automation platform, StructuredWeb
gives you the powerful tools you need to fully integrate your entire marketing
effort. It provides complete, ready-to-go campaigns with more than fifteen
powerful, multi-touch marketing tools, including inbound, social, email, digital
advertising (AdWords, Retargeting), content syndication, webinars, direct mail
and more. It ensures that partners will simply have to select the campaign to
run, and it will automatically co-brand and customize the marketing collateral
to create a collaborative and scalable marketing campaign.
The SaaS platform also provides sophisticated metrics with a real-time view
of your channel marketing performance. With that information you can
quickly and easily analyze aggregated data, measure partner performance,
optimize campaigns and leverage closed-loop reports to see how well your
marketing dollars are generating sales. It’s the only channel marketing platform
with all the tools you need to effectively collaborate with partners and drive
scalable demand through channel marketing programs.
THE GORILLA BENEFITS
• Marketing Concierge Services. Gorilla’’s Marketing Concierge Service
takes an unparalleled approach to partner participation by empowering
you to deploy campaigns on any given partner’s (or groups of partners’)
behalf.
• Drive demand. Implement powerful and effective channel marketing
programs that help your partners generate leads and grow your channel
pipeline.
• Increase conversions. Help your partners succeed with the best lead
nurturing programs and get the most productivity from your partner
marketing activities.
• Optimize partner performance. Aggregate data to analyze partner
performance, optimize campaigns and maximize your marketing return on
investment.
STRUCTUREDWEB CHANNEL MARKETING AUTOMATION PLATFORM EMPOWER PARTNERS WITH A LOCAL PLATFORM THAT ENABLES GLOBAL EXECUTION.
Technology Tools
CLIENTS
ALCHEMY WORLD DEFEND THE LION
WE HELP PEOPLE HELP THEMSELVES. Gorilla Corporation is committed to increasing economic prosperity and
freedom through human as well commercial channels. With Alchemy World,
our ground-breaking, charitable, non-governmental organization (NGO), we’re
passionately committed to helping motivated and visionary young people realize
their potential by supporting their ambition to create their own businesses.
Today, we’re focusing our efforts on young people in Ethiopia and East Africa.
We’re determined to help eradicate poverty in those regions through education,
social entrepreneurship, fair trade and community support. Our objective is
to create long-term, self-sustaining solutions by enabling people to develop
the skills they need to realize their potential, and in the process, help their
communities and nations grow out of poverty.
WWW.ENTERPRISINGETHIOPIA.COM
AN ALCHEMY WORLD PROJECT AND
ALERT INITIATIVE.Gorilla Corporation does much more than help build healthy business
ecosystems. We are also deeply committed to preserving and protecting natural
ecosystems that are being destroyed around the world. Today, the magnificent
Ethiopian Lion is threatened. Poaching, trophy hunters and especially habitat
erosion have brought these magnificent animals to the brink of extinction.
Alchemy World, together with The African Lion & Environmental Research
Trust (ALERT), is working to prevent this from happening. ALERT is an NGO
dedicated to creating and implementing sound management plans for the
African lion. Working together, we’re developing programs that protect these
magnificent animals and generate significant social, cultural, ecological and
economic benefits for the communities and nations where they live.
WWW.DEFENDTHELION.ORG
Corporate Social Responsibility
Helping to eliminate poverty is parallel to conserving nature and wildlife. We are committed to making a difference in both of these critically important areas.
“The idea of wilderness needs no defense, it only needs defenders.”
EDWARD ABBEY
GORILLA CORPORATION HOLDINGS
2440 Camino Ramon, Ste.380.
San Ramon CA 94583, USA
Tel. +1 925 3651161
GORILLA TECHNOLOGY (AMERICAS)
1024 S Greenville Ave Suite 202
Allen TX 75002, USA
Tel. +1 925 3651161
GORILLA BPO AFRICA
Vision Plaza, Office 18, 5th floor, Mombasa Rd,
Nairobi, Kenya
Tel. +254 714 976 027
GORILLA CORPORATION EMEA
World Trade Center,
Edificio Sur 2a Planta, Muelle de Barcelona,
Barcelona 08039, Spain
Tel. +34 93. 344.32.61
GORILLA CORPORATION APAC
Sydney Bondi Junction
Level 23, Tower 1, 520 Oxford St, Bondi Junction,
Sydney, 2022, Australia
Tel: +61 2 8046 6520
ADVANCED ALCHEMY OF MEXICO SRL
Av. de los Insurgentes, 1722
Col. Florida, 01030
Ciudad de México, DF, Mexico
Tel: +52-55-6276-50.96WWW.GORILLAICT.COM