gorge columbia river business - ellington...

March 2013 Covering Gorge Business Volume 5, No. 3

The Dalles decision: To market or not to market? Page 5

Chinese market opensto U.S. fruit growers Page 20

Hood River Organicexpands communityconnection with fleet

9

Down On Main Street

Reds

Take HomeService

Ken Jernstedt, flying ace: 1917-2013PLUS: See Page 15

Columbia RiverGorgeBusiness

Review

2 Columbia River Gorge Business Review, March 2013

ManagersJoe Petshow

& Marilyn Roth

EditorialElaine BakkeSverre BakkeNeita Cecil

Mark GibsonAdam LapierreBen McCarty

Jade McDowellJessica MettaBen Mitchell

Kirby Neumann-ReaJulie Raefield-Gobbo

RaeLynn RicarteEsther K. SmithKathy UrsprungTrisha Walker

[email protected]

ContentHood River:

541-386-7944The Dalles:

541-506-4613

AdvertisingJack Meyer, 541-386-1234

Find extra copies of theCRG Business Review at:

• Hood River News,419 State St., Hood River• The Dalles Chronicle,

315 Federal St.,The Dalles

The Columbia RiverGorge Business

Review is a monthlypublication of theHood River Newsand The Dalles

Chronicle.

Copyright 2013

STAFF

INSIDE

Columbia RiverGorgeBusiness

Review

Family AffairIt’s all-hands-on-deck for Tacos Del Rioco-owners Renaldo Cruz Sr. and Jesus(Jesse) Alva, whose restaurant helpincludes numerous family members.

Page 18

Page 4DavePalais

Page 11Jim

Wiles

Page 4Kathy

Watson

Page 13LindaCahan

Page 6Erick J.Haynie

Page 13Andrew J.

Myers

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Businesses warned not to fall for scamSALEM – Oregon Secretary of State

Kate Brown warned companies not tofall for an official-looking scam thatasks businesses to pay a $150“Certificate of Minutes” preparationfee.

Businesses have reported getting aninvoice titled “Compliance Filings

Center — Annual Minutes ComplianceNotice” with a Salem return address,according to a state news release. Theinvoice is not from any governmentagency, and businesses can preparecorporate records without paying a fee.

Go to http://bit.ly/XHckl9 for moreinformation.

City council first wants toban waterfront residentialdevelopment, but eventual-ly decides against the plan

By BEN McCARTYCRG Business Review

HOOD RIVER – The City of HoodRiver will allow residential develop-ment on the waterfront after all. Anddevelopers won’t be facing as manyrestrictions as they could have.

The Hood River City Council lastmonth approved language allowingresidential developmentin waterfront C-2 zones,provided that at least 50percent of the building isused for commercial pur-poses. City planning staffhad included languagethat would prohibitshort-term rentals of lessthan 30 days in anywaterfront units.

However, after a wide-ranging discus-sion between the council members, thatlanguage wound up getting removed.

The city council was read a letterfrom planning commission memberBill Irving, who said he did not see thepoint in the 50-percent limit or the 30-day minimum for renting. Using athree-story building as an example, hestated that the 50-percent rule would

push residential to the third floor only,and putting a 30-day minimum onrentals would leave any residentialunits dark for large portions of the year,and only accessible to the wealthy.

Council member Brian McNamara,who was not present at the previousmeeting, said he saw the letter asessentially advocating for banning resi-dential outright. At the Jan. 28 meetingthe rest of the council agreed to flip onits previous plan to ban residential onthe waterfront.

McNamara said he was still leaningtoward banning residential during thediscussion, but eventually voted tostrike the 30-day minimum stay lan-guage and move the ordinance forwardin the adoption process.

Council member Kate McBride alsosaid she was unsure about the 30-dayminimum stay language and continuedto favor a floor-area ratio approachinstead of the 50 percent residentialmaximum. There was a wide range offeelings across the council about boththe 50 percent commercial minimumand the 30-day rental minimum.

“I like the 50 percent rule and don’tmind the vacation rental aspect of it,”said Mark Zanmiller. Most of the restof the council lined up with that idea.

Eventually the council voted to strikethe 30-day minimum stay languagefrom the ordinance, with McBridebeing the only vote against the change.

No ban on waterfrontresidences after all

BrianMcNamara

CRG Business ReviewSTEVENSON – The school districts

of Stevenson-Carson and WhiteSalmon Valley will host the second oftwo public information nights to assessthe need for and interest in a ClarkCollege satellite campus in theColumbia River Gorge.

Representatives from Clark Collegewill be on hand to hear public input onspecific course needs, to discuss poten-tial course offerings and to gauge the

level of interest in and support forhigher education in the area.

College classes would be held in theWind River Education Center, current-ly vacant and formerly the middleschool for the Stevenson-Carsonschool district.

The meeting is March 18 at 7 p.m.,Columbia High School library, 1455N.W. Bruin Country Road, WhiteSalmon. For more information contactChris Richards at 509-427-567.

Clark College tests Gorge educational waters


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City presses on with Nestlé bottling plant plansFuture use of Oxbow

Springs near Cascade Locksrests with state wateragency decision

By JULIE RAEFIELD-GOBBOCRG Business Review

CASCADE LOCKS – Some of thefirst specific steps needed to securewater resources for a proposed Nestlébottling facility are now under way forthe City of Cascade Locks, despite aroller-coaster of leadership.

Paul Koch, former Cascade Lockscity administrator and current interimPort director, has remained one of theconsistent professionals involved in thenegotiations on the Nestlé deal sincehe arrived about 18 months ago. Othercity leadership has changed often dur-ing the last few months and yearsthrough elections and resignations.

However, with the recently completedhydrology study indicating adequate city

ground watersupplies, the citymay be one stepcloser to explor-ing the finerpoints of the deal.

“Their basicfinding is thatthere are plentyof waterresources hereincludingenough for thehatchery andproposed busi-ness expansionssuch as what aNestlé plantmight be antici-pated to requireif it were to comehere,” said Koch about city wells.

While supply may currently be ade-quate, the legal wrangling needed tosecure Nestlé’s preferred dual watersource still rests upon a decision from

the OregonWater ResourcesDepartment.

WhetherOxbow Springshatchery watercan be used toswap with cityground waterduring low-flowperiods is stillundetermined.Legal steps andprocessesbetween theOregonDepartment ofFish andWildlife,Cascade Locksand the OWRD

have already been in process for months.“It takes about a year per issue,” said

Nestlé Natural Resource ManagerDave Palais, who has been visiting

Cascade Locks as a Nestlé negotiatorfor several years.

Nestlé is interested in both springand ground water to serve differingbrand sales’ strategies and consumerdemand shifts. According to Palais, thecompany prefers to site its plantswhere it can access both water sources.

For Nestlé, water equates to profitsand the market for the bottled varietyis growing exponentially. “The bottledwater industry generally sees contin-ued opportunity for growth,” saidPalais, who notes that consumers areswitching away from sodas.

According to Koch, Anderson-PerryEngineering is preparing the wastewaterplan and he hopes that will be complet-ed shortly after the water master plan.He acknowledges that no terms havebeen negotiated as yet with Nestlé, soexactly how the costs of infrastructureupgrades will be paid for has yet to bedetermined. The city has discussed theidea of a offering property tax relief toNestlé as an incentive.

Julie Raefield-Gobbo photoDave Palais of Nestlé said the companyprefers to site its plants where bothground and spring water sources areavailable.

Watson on Travel CouncilCRG Business Review

PORTLAND – Oregon TravelExperience recently welcomed KathyM. Watson of Hood River as the newestmember to its governing board, theOregon Travel Information Council.

Gov. John Kitzhaber appointed Watson,owner of Nora’s Table restaurant, to repre-sent the SecondCongressional District.

Watson is an accom-plished communicationsand public relations pro-fessional and served forseveral years as press sec-retary for Oregon’s SenateMajority Office. Her prioremployment with theOregon Bureau of Laborand Industries as well as the OregonEconomic Development Departmentendowed Watson with a broad view onfostering jobs and economic prosperitywithin communities across the state.

Oregon Travel Experience is basedin Salem, and is responsible for a vari-

ety of transportation information serv-ices to the public.

“As a restaurant owner in a communitythat is very dependent on tourism, I get totalk to a lot of people who are visitingOregon, many for the first time,” saidWatson. “I know how important it is to begood guides and hosts to our visitors, and Ithink our rest areas can play a critical rolein introducing people to the Oregon story.”

In addition to her duties on the OTIC,Watson is currently a board member ofthe Hood River Chamber of Commerceand served for five years as an electedPort of Hood River commissioner.

Gwenn Baldwin, chair of the OTIC,extended a warm welcome to Watson.

“I am delighted that Kathy Watson hasjoined the Council,” said Baldwin. “Asan active community advisor and busi-ness owner, Kathy is able to have dailyconversations with both visitors and localresidents. Her relationship with I-84 trav-elers from Hood River to Ontario will beinvaluable to us as we move forwardwith our rest area strategic plan.”

KathyWatson


Main Street plan may include marketingSteering committee wants

to assess tax lots to helppay for an executive director

By RAELYNN RICARTECRG Business Review

THE DALLES – The Dalles MainStreet Steering Committee has revisedits proposal to generate funding formarketing purposes by taxing down-town properties.

The new plan levies anannual flat rate assessmentof $250 per tax lot, for atotal of about $49,000 inrevenue. That money willcover the wages of anexecutive director — thecity has also pledgedfinancial support for thisposition — and staging ofpromotional activities.

Establishing an EconomicImprovement District is necessary toenact the new tax for three years andthe proceeds can only be used for thestated purposes. Written objections sub-mitted by the owners of properties com-

prising 33 percent of the assessed valuefor the district can stop its enactment.

“I’m for it (holding a public hearingon the issue) because the people whowill pay the tax get to approve it,” saidMayor Steve Lawrence.

The city council last month unani-mously agreed to schedule a hearing forMarch 11 to take public comment onthe amended funding proposal for thedistrict. The elected body will conveneat 5:30 p.m. at city hall, 313 Court St.

“I remember the last hearing — itwas quite contentious,” said CouncilorTim McGlothlin at the Jan. 28 meeting.“It appears that you (Main Street offi-cials and business owners) have foundsome common ground.”

“I think this responds very well tothe concerns we heard earlier,” saidCouncilor Dan Spatz.

Main Street’s original proposal for a5 cent per square foot assessment ondowntown properties for a period offive years raised strong objections,especially from the owners of largerlots. They said having the fee imposedon their parking lots as well as build-ing space was going to create a signifi-

cant financial burden during a tougheconomic time.

The original district funding planwould have generated about $126,000per year in resources for Main Streetobjectives.

The western boundary of the districtis proposed to start on Second andPentland streets and run east to the faredge of the roundabout. The northernborder would be First Street andextend south from Fourth to Court,then around the courthouse on Fifthand down to Third Street at Jeffersonand back to the roundabout.

The city has budgeted $30,000 tocover some of the salary costs for thedirector in the current fiscal year if thedistrict is approved. That amount goesdown to $20,000 in 2013-14 and thento $10,000 in 2014-15 before phasingout on the assumption that Main Streetwill have been able to replace themoney through grants and fundraising.

The city has also offered to adminis-ter the district without charge and pro-vide office space and equipment.

Last October, the city council askedMain Street representatives to take the

issue back to the drawing board afterthe public hearing drew so many dis-senters it became clear there was notenough support to form the district.

The steering committee was askedby city officials to reach out to thebusiness community and see whatamount, if any, property owners wouldbe willing to pay in return for moremarketing.

Chuck Covert, a member of thecommittee, told the council Mondaythat budget needs for the district hadbeen revised so less money was neededfrom property owners. Main Streetofficials intend to keep the primaryemphasis on funding the director posi-tion and spend less on promotionalactivities.

“We’re just trying to improve andrevitalize our downtown,” he said.“This is our attempt to move things tothe next level and hopefully we’ll besuccessful.”

Covert said the outreach effort toexplain the benefits of the plan hadincluded a presentation at The DallesArea Chamber Power Breakfast inDecember.

The Dalles City Councilwill hold a March 11hearing on a proposeddowntown EconomicImprovement District.The new plan would involve an annual assessment of $250per tax lot, for a totalof about $49,000 in revenue.

Mark Gibson photo

SteveLawrence


Hood River attorney makes ‘40 under’ executive listingCRG Business Review

PORTLAND — Attorney Erick J.Haynie of Hood River has been namedto the Portland Business Journal’s listof “Forty Under 40” for 2013.

Haynie works for Seattle-based lawfirm Perkins Coie. He grew up in HoodRiver and is a 1992 graduate of HoodRiver Valley High School.

He and his wife, Katie, have threechildren: Caroline, Georgia and Charlie.Haynie’s father, Charles C. Haynie, of

Hood River, is a retiredphysician. His brother,Curtis, is a local dentist.

Recognized for theirleadership in businessand service to the com-munity, the 40 recipientsof this honor are consid-ered to be among themost accomplishedyoung executives in Oregon.

Haynie and the other honorees will

be recognized at a luncheon presenta-tion at the Portland Hilton Hotel.

Haynie is a commercial trial lawyerbased out of Perkins Coie’s Portlandoffice. Over the past 15 years, Hayniehas tried numerous commercial dis-putes to verdict for various Northwestbusinesses and individuals. He is apartner in the firm’s litigation groupand concentrates his practice in theareas of real estate disputes and con-tract litigation.

Although Haynie’s trial practiceextends across Oregon, he has focusedon commercial disputes in the greaterPortland area as well as in Pendleton,Bend and the Gorge.

“We’re delighted that Erick wasselected for this honor,” said RobAldisert, managing partner of PerkinsCoie’s Portland office. “It is a tributeto his excellence as a lawyer and to hisdedication and service to his communi-ty and profession.”

Erick J.Haynie

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Business BrieflyShawn McCleary will be bidding

adieu to Creative Cottage in the nextfew weeks. She is retiring her businessof 18 years to focus more of her atten-tion on Cottage Café. “I’m hoping thatonce we can concentrate on one busi-ness instead of trying to do two at thesame time, we can build up the restau-rant a little bit,” McCleary said.

Cottage Café serves a variety spe-cialty salads, panini grilled sandwich-es, wraps and soups, and has a fullespresso machine, serving coffees,

smoothies and Italian sodas. Once thegift shop has closed, McCleary saysshe may consider additional enhance-ments for the café.

Great Clips is launching a newsocial media campaign that will awardpeople for their advice through “hairy”situations. It’s called Write a HelpfulNote. Win a C-Note. The company willpost uncomfortable life situations onFacebook and contestants can winmoney for posting their helpful notes

to get through each situation on thecompany’s Facebook page. The onlinecontest coincides with Great Clips’new ad campaign featuring a 10-footVenus flytrap that swallows a golfer.

February brought changes to thenewsroom staff of The GoldendaleSentinel. Kelly Shipp, freelance newsreporter, left the community at the endof the month for Agua Dulce, Calif .,where she and her husband are expand-ing their horsemanship business.

Replacing Shipp is Deb Brumley, whowill cover the same beat.

Brumley is the former managing edi-tor of the Prosser Record-Bulletinnewspaper in Prosser and has spentmost of her career as a small-townnewspaper journalist and a corporatecommunications writer.

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McManman sharpened dull bladesfrom all around Goldendale for a goodcause during February.

“We need a digitalmammography machineat the hospital,” he said.

McManman put hiscraft where his mouth isby setting up shop in theGeneral Store inGoldendale eachSaturday, donating halfhis proceeds to the fund for acquiring adigital mammography machine atKlickitat Valley Health, a cause that hasseen significant support in recent years.

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Superheroes honored at Chamber eventHood River County Area

Chamber of Commercehonors top businesses, citizen volunteers for 2012

By KIRBY NEUMANN-REACRG Business Review

HOOD RIVER– An enjoyable comicbook spirit filled the room last monthat the annual Chamber ofCommerce Appreciation Dinner.

Chamber president Bob Fox tookover from 2012 leader AndrewMcElderry and Chad Sperry wasnamed Chamber Member of the Year,in two highlights of the festive event atColumbia Gorge Hotel. Some in atten-dance dressed in superhero garb,including emcee Michael Thompson,who covered himself in Hood Riverbrewery labels and described himself asa “vegan, locally sourced superpower.”

Thompson introduced Rep. MarkJohnson of Hood River, who spoke of

an initiative com-ing out of theLegislature thatcould bring anew higher-edu-cation facility toHood River. Ifsuccessful, thefacilitywould providefour-year degree programs in technolo-gy fields, an effort that will be com-pleted in conjunction with ColumbiaGorge Community College.

Johnson, the House Dist. 52Republican, crossed the aisles for hissuperhero persona.

“I’m in my superhero gear tonight:I’m John Kitzhaber,” he said, wearingthe Democrat Oregon governor’s famedgarb, a blazer, bright tie and blue jeans.Others getting into the act were Mikeand Kathie Oates of Odell, as “SuperGrandparents,” Jack Trumbull as “HoodRiver Man” and Debbie Trumbull as

“She-Ra,” thefirst-through-thirdwinners in thecostume contest.

But the moreserious awardswent to Memberof the Year ChadSperry, owner ofBreakaway

Promotions, which hosts numerousbicycling and other events in theGorge, and Maui Meyer, who won theDon Benton Community ServiceAward. Chef and General ManagerPaul Robinson accepted for ColumbiaGorge Hotel, which won Business ofthe Year.

“There was one business over thelast year that every time we got in acrunch or needed help, their facilities,or personnel, they have always beensupportive of the chamber,” Fox said.

Tammy Hall, representing Chamber

Ambassadors, gave $1,200 to Leadersfor Tomorrow. Kristin Reece of NextDoor Inc. accepted the Ambassadors’gift. NDI administers the programinvolving youth in business and com-munity organizations.

The Benton Award was created in2010 “for the member who has doneoutstanding service to our community,”Fox said. Namesake Don Benton waspresent.

Fox said the Member of the Yearaward goes to Sperry as “someone whois always there helping out at events.”Fox introduced president-elect PaulRobinson and chamber board membersChristina Vanderwerf of Providence,City Manager Bob Francis and KathyWatson, Nora’s Table Restaurant.

(Also on the board are John Melaskoof Doug’s Sports, Craig Bowder ofColumbia River Bank, attorneyJohnson Dunn and Linda Barber, Mt.Hood Winery.)

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Naito development process winds onOregon Land Use Board of

Appeals hears Nichols Basinhotel arguments; decisiondue soon


SALEM – Both sides made theirpitch to the Oregon Land Use Board ofAppeals last month in a case that willdetermine whether or not a proposedhotel and commercial building projecton the Hood River waterfront can pro-ceed, or if it must be sent back to thecity for another look.

Attorneys for Naito Development,the City of Hood River and Friends ofthe Hood River Waterfront arguedbefore a pair of LUBA members inSalem to alternately show that the cityhad violated land use code or thatappellants had no grounds to stop theproject.

Naito Development, acting as NBWHood River LLC, is seeking to place aHampton Inn, along with a commercialbuilding, at the south end of theNichols Basin. The basin is an artificiallagoon created along Hood River’swaterfront with the Columbia River.

The board was scheduled to issue itsruling in the case March 1, but request-ed, and received from both sides, toextend that decision by an extra sevendays if necessary.

Once the ruling is issued, either sidemay take the case to the Oregon Courtof Appeals.

Attorney Brent Foster, arguing onbehalf of Friends of the Hood RiverWaterfront, which has appealed thecity’s approval of the project, statedthat the city ignored state land use

goals regarding flood plains, did notaddress storm water control at the siteand failed to properly reopen therecord on the case to allow opponentsto address new evidence.

Foster stated that the commercialbuilding on the site would be locatedwithin a 100-year-flood plain andbelow the high-water mark of theColumbia.

“There is no evidence to support itbeing anywhere but under the high-water mark,” he told LUBA boardmembers Michael Holstun and TodBassham.

He read from a document which hadbeen submitted by the Naitos statingthat the building was envisioned withwater going under it “like a pier.”

During his turn for argument, Kearnssaid the exact site plan for the buildingwas not finalized yet.

“This is a preliminary site plan withinches, within feet, within tens of feetand this building and the site plan are notpinned down ... this building will move.”

Oregon State Planning Goals andGuidelines number seven states thatafter identifying flood hazard areaslocal governments shall “Adopt oramend, as necessary, based on theevaluation of risk, plan policies andimplementing measures consistent withthe following principles:

a. avoiding development in hazardareas where the risk to people andproperty cannot be mitigated, and;

b. prohibiting the siting of essential

facilities, major structures, hazardousfacilities and special occupancy struc-tures ... in identified hazard areas.”

Foster contended that the city did notproperly review the site plan in contextof the flood plain, storm water man-agement or engineering plans for thegrading plan of the site and said thecity did not have qualified individualsassess the environmental impact of theproject.

“There is a total lack of evidence onwhich to base any kind of feasibilityfinding ... we literally have one docu-ment,” Foster said. “From this onedocument a city inspection engineer, invery general (terms), comments on theability to apply the storm water stan-dard, and there is no reference to thestandard.”

He also argued that having the citybuilding inspector determine how theproject met storm water managementcriteria was insufficient to determinewhether runoff would be properlymanaged.

Kearns countered by saying that theevaluation performed in Hood River wassimilar to those done across the state.

“You won’t find quantitative criteriafor water quality; I don’t think you willin any local government storm waterstandards ... what petitioners wouldreally like is a clean water act evalua-tion or an endangered species act eval-uation; in fact, the city was presentedwith 60-day notice of violation on bothof those federal laws; the local law justdoesn’t address those water qualitytype issues.”

He also added that it was not the citybuilding inspector who performed theevaluation, but Gary Lindemeyer, thecity’s construction inspector.

File photoThe Hampton Inn near the Portland Airport is the company’s closesthotel to Hood River.


Technology job fair seeks companies

Griffith hires Renard as service manager

CRG Business ReviewHOOD RIVER — Columbia Gorge

Community College is hosting anannual Renewable Energy TechnologyCareer Fair for enrolled students onMarch 7 from 10 a.m. to noon.

This career fair attracts highlyskilled RET students with experiencein electrical systems, mechanical sys-tems and electronics with a focus onthe renewable-energy industry. ManyRET students have previous degrees orextensive life experience.

Employers from any realm of theRET sector — wind, solar, hydro andelectronics — are invited to attend toshare information about their companyand/or jobs in the sector.

Employers are encouraged to registertoday to secure a booth space for March7. Employers may register to have abooth at the event by visitingwww.renewableenergycareers.org.

The event will be held in the lecturehall in Building Two at ColumbiaGorge Community College.

CRG Business ReviewTHE DALLES – Jeff

Renard has joinedGriffith Motors as itsnew service manager.

“I’m looking forward togrowing with the Griffithteam,” Renard said.

A lifetime resident ofThe Dalles with morethan 20 years of experience in the

automotive industry, Renard started inhigh school with the Thomas Motorsdetail shop and progressed to manag-ing the Thomas Motors body shop andThomas Motors Approved AutoTowing. Eventually he purchased andoperated Approved Auto Towing formore than 10 years. He is the currentowner of Gorge Farm & Feed, Gorgeand Hood River Limousine Servicesand Approved Auto & Storage.

Wiles’ business ownershipdream: Great Clips franchise

By KATHY URSPRUNGCRG Business Review

THE DALLES – Before Jim Wiles became a Great Clipsfranchise owner and opened a shop in The Dalles, he was acustomer.

Wiles, a native Oregonian, had worked for IBM for anumber of years and, most recently, Gartner Inc., a technol-ogy research firm.

“I had been in the corporate world my whole life,” Wilessaid, “and had told myself when I hit 50 wanted to own myown business. So when I hit 50, I thought, if I don’t do it, Inever will.”

Wiles looked first at fast food franchises, but his bankersweren’t supportive of the idea. Then he thought about hishair stylists.

“I got on the phone with their business development man-ager and loved what he told me,” Wiles said.

He flew back to Minneapolis to meet with officials atGreat Clips, then returned home and put together a plan.The banks liked the idea enough that Wiles has been able toopen three stores over the past two years under his compa-ny, J4 Development LLC.

And before he retires, Wiles hopes to open a few more.

“Great Clips is a won-derful organization,”Wiles said. “They haveover 3,000 salons nation-wide.”

They have continuallygrown over the past 27quarters and are expand-ing in the PacificNorthwest, he added.

“The Dalles has alwaysbeen one of the locationson the Great Clips radarscreen,” Wiles said.

The aim of the Great Clips salons is to provide great cus-tomer service with high-tech access, Wiles said. While theydon’t take appointments, customers can go online towww.greatclips.com, or to a smartphone or tablet app tocheck in. When they do, they’ll see a screen telling themhow long the wait is for the next open chair.

“You might be at Safeway and see there’s a 20-minutewait, check in and spend the next 20 minutes finishingshopping at Safeway.”

Kathy Ursprung photoThe Dalles Great Clipsowner Jim Wiles.

JeffRenard

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CRG Business ReviewHOOD RIVER – Full Sail Brewing

has released its 2013 vintage bourbonbarrel-aged offering, an Imperial stoutthat has aged deep in the cellar of thebrewhouse.

In a tradition dating to 1998, the FullSail crew brews an Imperial-style darkale and fills roughly 60 oak bourbonbarrel casks, then waits patiently for ayear.

A special tapping of the stout tookplace Feb. 5 at Full Sail in Hood River.The ale was available in 22-ounce bot-tles and on draft.

According to Full Sail BrewmasterJamie Emmerson, this beer was brewedin December 2011 and has aged inKentucky Bourbon casks from Maker’sMark, Four Roses and Jim Beam.

“We thought it would be interestingto try a bit of each before blending, sowe kegged off a very small stash ofeach variety for the release,” he said.

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Port takes stock of waterfront infrastructurePort will continue to

evaluate improvements of buildings as well asfuture needs


HOOD RIVER – The path to somesignificant improvements to the HoodRiver waterfront has been eased,thanks to a financing agreementbetween the Port of Hood River, theCity of Hood River and the HoodRiver Waterfront and the Hood RiverUrban Renewal Agency.

The Hood River Urban renewalagency was presented with the potentialagreement at its meeting last month,and pending approval, the plan wouldallow for quicker repayment of loans.

The agreement changes how severalof the loans for city and port projectsare structured due to a higher tax incre-ment to fund urban renewal projects.

City and portsewer projectloan rates will beconverted to a 2percent rate andall other portloans will betransferred intoone loan alsowith a 2 percentrate, allowingthe loans to bepaid back morequickly.

The repay-ment will helpclear the way forimprovementson the water-front, includingangled parkingand continued city and port collabora-tion on Nichols Basin improvements.

“Infrastructure is the huge hurdle toovercome; this more rapid repayment

allows for infra-structureimprovements onLot 1 andNichols Basin,”Port ExecutiveDirector MichaelMcElwee said.“And it can hap-pen more quicklybecause of thisagreement.”

Also at lastmonth’s PortCommissionmeeting, mem-bers received areport fromDevelopmentDirector SteveBurdick on the

state of port-owned buildings.The properties Burdick reviewed for

the commission included the Portoffice, Marina Office 1, which houses

the Chamber of Commerce andVisitors Information, and MarinaOffice 2, which is home to the DMV;the Expo Center, Halyard Building,Maritime Building, Jensen Building,Big 7 Building, Wasco Building andTimber Incubator Building.

Of the buildings surveyed, the Portconsiders the Port office, the Big 7Building and the Timber Incubatorbuilding to be its longest-term assets.

Some buildings may eventually ageenough over the next decade to war-rant demolition, including the twoMarina office buildings. McElwee saidthat the area, with its commercial zon-ing, could eventually be due forimprovements to allow for “a higherbetter use.”

The visitor center and chamber ofcommerce offices in the buildingswere recently renovated, andMcElwee said the Port would contin-ue to evaluate improvements of build-ings as well as future needs.

File photoBuildings such as the HalyardBuilding could be potential sales forthe Port over the next five years.

Boot camps continue in GorgeCRG Business Review

PORTLAND – The Oregon Commu-nity Foundation and Oregon Entrepre-neurs Network announced last monththat OEN has received a $50,000 grantfrom OCF to continue OEN’s coordi-nation of a series of Accelerator BootCamps around the state in 2013.

A previous OCF grant awarded inlate 2011 helped OENlaunch the first year ofOEN Accelerator BootCamps in Bend(FoundersPad), HoodRiver and Southern Ore-gon (JeffersonU) in2012.

The new OCF grantwill help fund year two ofthe OEN Boot Camps inthese regions.

The OEN Accelerator Boot Campprograms are designed to be an eco-nomic development engine for commu-nities outside of the Portland area. Lastyear’s program in Hood River support-

ed an additional five startup companies.“The Oregon Community

Foundation Board is very supportiveand appreciative of OEN’s work incommunities around the state andexcited by the traction that the firstgraduates of the Accelerator BootCamps in Central Oregon, the Gorgeand Southern Oregon have had,” saidKirby Dyess, OCF board director.

“Our vision is that these businesseswill become successful, contribute eco-nomically to their communities and helpthe next generation of entrepreneurs.”

“I am absolutely convinced that thestrategic value in building the startupeco-system will result in long-termbenefits for the state, and we arealready seeing the benefits from justthe first two sessions at FoundersPad,”said Jim Coonan, of EconomicDevelopment for Central Oregon.

“OEN’s coordination of AcceleratorBoot Camps is something we can allbe proud of, but it’s just the begin-ning,” said Linda Weston, OEN presi-dent and executive director.

KirbyDyess


Myers joins Peachey’s firmCRG Business Review

THE DALLES – It’s not often that ajob candidate has a year-long interviewin front of his prospective employer,but that’s what happened in the case ofAndrew J. Myers, who recently joinedthe legal firm of Thomas Peachey PC.

“He came before me quite a bit inmunicipal court,” said Peachey, who inaddition to being an attorney is alsomunicipal court judge forthe City of The Dalles.Peachey had beenimpressed with what hesaw, so when he startedrecruiting for his firm’sfirst associate, Myerscame to mind.

Myers joined the firmin December, after twoand a half years withMorris, Smith, Starns, Raschio andSullivan P.C., working largely in crimi-nal defense, which he described as “fan-tastic training” for a young attorney.

“You’re in court all the time, doingmotions and trials,” he said. “You get acertain comfort level with court.”

At Peachey’s firm, Myers still doessome criminal defense, but his workload includes more litigation, businesslaw and family law.

Myers earned his bachelor’s degree

in 2003 from Western Michigan

University and his juris doctorate cum

laude from California Western School

of Law in San Diego. Coincidentally, Peachey attended

college in San Diego, earning his bach-elor’s degree at the University ofCalifornia San Diego in 1975, beforeearning his law degree at WillametteUniversity.

Myers grew up in metropolitanDetroit, Mich.

“When I was in my early 20s, Iwanted to move around quite a bit,”Myers said. “I did quite a bit of travel-ing before going to law school.”

Andrew J.Myers

Merchandising displays is thetopic of The Dalles workshop

CRG Business ReviewTHE DALLES – The Dalles Main

Street is offering a workshop for mer-chants and their staff who work withmerchandising displays.

Let’s Get Visual, presented by LindaCahan, is set forMonday, March 4, from8:30 to 10:30 a.m. at TheDalles Civic Auditorium.Tickets are $20 or twofor $30, and are availableat the door or in advanceat Boulder PathDesigns/Lines ofDesigns and ColumbiaGorge Insurance. Checksshould be made payable to The DallesMain Street Program.

“I try to bring a completely holisticapproach,” Cahan said, describing herservices on her website,www.lindacahan.com. “I don’t just go‘This is visual merchandising, this is

store design, this is your image.’ I tryto look at every aspect of the store, theneighborhood and the community, andwhat they represent to people.”

Cahan will explore the secrets behindevery show-stopping store — visual mer-chandising from the basic buildingblocks to the icing on the cake including:

• The science of retail color psychol-ogy: Get a better sense of what colorsto use in your store and your life.

• Using sensory merchandising:People want experiences more than“stuff” and using emotional and senso-ry techniques can help create thoseexperiences.

• Basic design techniques of lighting,signage and interior and window display.

“I want to look at the overall feel ofhow people are going to really getexcited by the store,” she said. “I knowit sounds like a generalization, but I tryto pinpoint the areas that will create avisual or sensory experience.”

LindaCahan


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Goodwill has store owners concernedPlans include demolition

of former Albertson’s build-ing and 35-40 new jobs

By JADE McDOWELLCRG Business Review

THE DALLES – The GoodwillIndustries donation trailer at the cornerof Cherry Heights and West SixthStreet is a sign of things to come: AGoodwill store in The Dalles.

Bob Barsocchini, general counseland director of human resources andloss control for Goodwill Industries ofthe Columbia Willamette, confirmedthat Goodwill is in the process of pur-chasing the old Albertson’s buildingwhere the trailer is currently parked.The nonprofit plans to demolish thebuilding and build one of Goodwill’strademark stores in its place.

“We’re going to build a little center,with the opportunity for some otherbusinesses to come in as well,” he said.“I can’t say who they are yet, but wehave some possible tenants that mightprovide some synergy.”

Barsocchini said the company is cur-rently doing due diligence on environ-mental impacts, but plans to start con-struction of the 22,000-square-footbuilding in April if all goes well.Goodwill plans to hire 35-40 employ-ees once the store is built.

Goodwill Industries was started as away to get people back to work, andthat continues to be its focus.Barsocchini said the store in TheDalles will include a “job connectionscenter” to help individuals with dis-abilities and other barriers to employ-ment develop job skills and find work.

When the donation trailer showed

up, though, itmade thoseconnected tolocal thriftstores nervous.

“I’m not asconcernedabout a cus-tomer base as Iam our dona-tion base,” saidMajor TammyRay, who runsthe localSalvationArmy with herhusband,Kevin.

Sheacknowledgedthat duringsummermonths the store, which has little stor-age space for donations, gets over-whelmed and sometimes has to turnpeople away. But when the weathergets cold donations slow to a crawl andit is hard to keep the store well-stocked.

Ray said the income from the second-hand store is what helps fund the vari-ous charitable endeavors the SalvationArmy sponsors in The Dalles, such asthe $112,000 worth of food boxes itgave to families in need last year.

“If we lose those donations, I’mnervous,” Ray said. “I’ve been in acommunity twice this size where thishappened and we were powerless.”

Jackie Pennington, director of St.Vincent de Paul, was also worriedabout Goodwill taking donations awayfrom their thrift store. She said St.Vincent de Paul, as the Oregon FoodBank’s local distributor, served 8,832

people lastyear. Much ofthe food wasdonated, butout of the$23,400 thatwas purchased,half of that waspaid for by rev-enue from thesecondhandstore and theother half waspaid for bycash donations.

Revenuefrom the storealso supportsother local pro-grams, likeBread andBlessings,

Community Meals and the WarmingPlace. Some of last year’s endeavorsincluded $9,000 worth of utility assis-tance, 158 nights of emergency lodging,$2,648 in transportation assistance andcollaborative projects between SalvationArmy and St. Vincent de Paul.

“If we don’t have donations comingin the back door, we can’t sell it tofund other programs,”Pennington said.

Both women said ifthere is one thing theycould tell communitymembers about donatingto their stores, it’s to notleave donations in thealley after hours. Peoplefrequently do that, andwhen they do Ray andPennington said theycome the next morning to

find the bags scavenged through andmany of the items stolen or destroyed.

“If people think the things they aregiving us are wonderful — and theyprobably are — they need to give inthe best way possible for us to receivethem,” Ray said.

Both stores have a system for mak-ing sure merchandise doesn’t sit on theshelf for months. At St. Vincent dePaul, the colored tagging system helpsput things on a bigger discount thelonger they sit on the rack. Unless it’sa specialty item that is just waiting forthe right customer, things that havebeen 75 percent off for two weeks goto a ministry that recycles the items orsends them to a Third World country.Salvation Army uses the same ministry.

Ray and Pennington said despiteGoodwill’s large advertising budget andprominent location, they hope SalvationArmy and St. Vincent de Paul will con-tinue to receive enough donations to beable to continue to serve the communi-ty as they have in the past.

“We want to say thank you to thecommunity for supporting us, becausewe wouldn’t be here if not for them,”Pennington said.

File photoGoodwill Industries has more than2,600 stores, including this one inScappoose.

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Ken Jernstedt: Oregon’s first flying aceOne of the original Flying

Tigers, he later was a busi-nessman, communityleader, legislator


Hood River’s Ken Jernstedt Sr. —pilot, community leader, father andbusinessman — died peacefully Feb. 5at the assisted living facility inWilsonville where he had been livingfor the past two years. His life was along, full and adventurous one.

A memorial service was held Feb. 16at Hood River Valley Christian Church.

He was born in 1917 in YamhillCounty. He grew up there on a smallfarm in Carlton. After graduating fromYamhill Union High in 1935 Jernstedtwent on to earn a bachelor’s in busi-ness administration from LinfieldCollege, McMinnville, in 1939.

In 1941, Jernstedt decided to take upflying and joined the Marine AirCorps. Jernstedt didn’t stay with theMarines for long because his excellentflying skills caught the eye of thosehigher up. He was recruited to join oneof President Franklin Roosevelt’s petprojects, the American VolunteerGroup under General Claire Chennault,better known as the Flying Tigers.

Jernstedt was one of 100 “dis-charged” military personnel sent toChina to protect the Chinese, and theBurma Road, from Japanese attackbefore America officially entered thewar after Pearl Harbor.

During his one-year tenure with theFlying Tigers Jernstedt shot down ordestroyed 10.5 Japanese planes, (thepoint five comes in because Jernstedt

and a fellow AVG mancame upon and blew up14 Japanese aircraft onthe ground. They eachgot credit for half).

After finishing hisBurma tour in 1942,Jernstedt moved toNew York where heworked for RepublicAviation as a test pilot.He flew almost everynew breed of fighterplane developed duringWorld War II.

In 1943 Jernstedt stood as honorguard for a visit from Madame ChiangKai Shek of the Nationalist Chinesegovernment and the Flying Tigers hon-orary commander. She decorated himfor his valor in action. Jernstedt’sachievements with the AVG made himOregon’s first flying ace, a title given

to pilots who havetaken down at least fiveplanes.

After moving toHood River in 1946,Jernstedt bought HoodRiver Bottling Works, asoft drink bottling facil-ity in the county. Helater expanded his busi-ness and took overMid-Columbia Coca-Cola Company.Jernstedt was an earlyequal opportunity

employer during his 25-year tenure ascompany owner and operator. He hiredyouth and people with disabilities.

After selling Mid-Columbia Coca-Cola, Jernstedt served a one-year termas account representative for PacificCoca-Cola Bottling Co.

Jernstedt’s business ventures over-

lapped with the time he worked as apublic servant and representative. Heclocked 35 years of service to thecounty of Hood River and Oregon atlarge. He served variously on the citycouncil, as director of the Hood RiverChamber of Commerce, as mayor (in1959 and 1989), and in the OregonState Legislature (1966-1989).Jernstedt’s legislative career includedone term in the House ofRepresentatives and five in the Senate.

Among many other accomplishmentsas a city councilman, Jernstedt helpedprocure property for the NationalGuard Amory and, as mayor, assistedin the development of the city’s pri-mary sewage treatment plant. While inthe legislature Jernstedt focused hisattention on issues dealing with naturalresources, agriculture and economicdevelopment. He felt that many issuesshould be dealt with at the level oflocal governments.

Though he had retired from the pub-lic eye Jernstedt had continued to beactive and supportive in the communi-ty, and received many awards for hislong, dedicated years of service.

In 1981 the Air National Guard Basein Portland renamed their mainentrance gate, the “Jernstedt Gate” inhis honor. Linfield named Jernstedt its“Honorary Alumnus of the Year” in1983. In 1996 Jernstedt earned aFlying Cross for his service with theFlying Tigers and in 1997 he wasinducted as a lifetime member for theOregon Pilots’ Association.

In 2001 the Hood River airport wasnamed the Ken Jernstedt Airfield in hishonor, and in 2003 he became one ofthe first nine inductees into the OregonAviation Hall of Honor.

File photo by Janet CookKen Jernstedt sits in the cockpit of his P40 during the Hood River Fly-In in 1998.


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Tuff Wash turns up the pressureBy KATHY URSPRUNG

CRG Business ReviewTHE DALLES – Alex DeVlaeminck and his new

Tuff Wash business are in the super-clean business.DeVlaeminck runs a mobile pressure-washing and

steam-cleaning business in The Dalles.“It does a better job than regular washing,”

Devlaeminck said. The heat and water pressure do amore efficient job of removing grime than standardwashing.

DeVlaeminck is a 2009 graduate of The Dalles-Wahtonka High School and is following in the familyfootsteps where business ownership is concerned. Hisparents own Devco Mechanical and his grandparentsoperate an orchard.

He plans to raise the next generation ofDeVlaeminck entrepreneurs, his 6-month-old sonAiden, here in the Gorge.

Pressure-washing is a good fit for washing the exte-riors of commercial and residential buildings, drive-ways, business vehicle fleets and heavy equipment.DeVlaeminck says no special preparation is required.

“I can pretty much come in under whatever circum-stances and get it done,” he said.

DeVlaeminck says pressure-washing equipment has

evolved and his 10,000-pound commercial outfit hassome of the most modern features, including the abili-ty to recover wastewater.

Kathy Ursprung photoAlex DeVlaeminck owns Tuff Wash.

Red Feather Mercantile, the OakStreet store owned by Dick and LindaTempleton, will close in mid-March.Red Feather opened in May 2003.

The Templetons will remain in TroutLake, Wash., where they breedIcelandic horses.

Red Feather sells furniture, artwork,dinnerware, textiles and other homedecor, as well as clothing, books andgifts.

Dick said that after their most recentwarehouse sale, some customers askedif this was to be their final one.

“People kept asking us this, andLinda and I started talking on the wayhome one night, and we said, ’Youknow what; it’s getting close to retire-ment time.’”

Added Linda, “We just said, ‘Now is

time.’ Our grandkids are growing upway too fast. We’ve been so busy here,we had to work so hard over last cou-ple of years because of the economy,we couldn’t get away.

“Before we realized, it was twoyears since we went to their house.”

The Templetons have two childrenand four grandchildren, living inPortland and the Bay Area.

Said Linda, “It’s time we can’trecapture, but this is a very hard deci-sion for us.”

“I think there’s a lot of things we’llmiss; the customers,” Dick said.“People we’ve come to know who inmany cases started out as customersand became our friends. That is some-thing that will impact us for quite sometime.”

Soroptimists seeks past award winners

HOOD RIVER – Soroptimist of Hood Riveris hoping to hear from some of the dozens ofwomen who have received its Women’sOpportunity Award in the past 15-20 years.

“We know the women who have won theseawards are some of the busiest people around —working, going to school and raising their fami-lies — but we’d really love to connect brieflyjust to know how and what they are doing,” saysWomen’s Opportunity Award Committee ChairKate Dougherty.

Three awards are given annually to womenfinancial heads of household who have chosento get more training and education in order tobetter their families’ future.

The cash awards of $500 to $1,000 each canbe used for anything the recipient needs to makeit a little easier to get her education, such aschild care, gas, car repairs, food or books.

“We also want to invite them to help us honorthis year’s three recipients at a Soroptimist eventon March 6,” said Dougherty.

Former recipients are asked to contact her at541-386-3850 or [email protected].


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La Clinica changes its nameto One Community Health

Young entrepreneur turns grant into art studioGorge Soup grant

provides seed money for Keenan Collins’ art gallery/studio


HOOD RIVER – Big ideas arebehind the small studio on SeventhStreet in Hood River.

Keenan Collins, a freshman at HoodRiver Valley High School, has fulfilleda longtime dream of creating an activeart space for teenagers.

It is called New Leaf Gallery, and itis located in a garage owned by thefamily, on Seventh Street between Oakand Cascade streets.

Collins said “lots of kids in HoodRiver like to make art but do not havea place to show or sell art.

“We wanted to create a fun and non-threatening place to make, show and

sell art,” hesaid.

Collins wonthe first Kids’Gorge Soupgrant in May2012, bringinghome a $1,200grant to startNew Leaf. (Seebelow fordetails on thisyear’s event.)

New Leafclasses will beheld onSaturdays,March 2 andApril 6, from11:30 a.m. to2:30 p.m.

The fee per class is $10 and the top-ics include block printing techniqueswith Kelsey Mosley and handmade

book creationwith ShellyToon Hight.

To registeremail [email protected] call 541-386-3996.Scholarships areavailable uponrequest.

New Leaf isin an unassum-ing cinderblockbuilding, featur-ing a brightgreen light overthe door. Insideis a large work

table, besides four smaller work sta-tions along the wall. In addition to thegarage space, there is a spacious yardfor spring and summer use, and an

available restroom.Collins and his mom, Amy Zacher,

painted the garage inside and out,installed new doors and repaired thefloors and the roof. Artwork in thewell-lit space will hang from nails setan inch apart about 8 feet off the floor.

Over time, New Leaf will use classfees to recruit new artists to teachclasses. “There are numerous artists inGorge who would be willing to sharetheir talents,” Collins said.

Foster kids and others can attend forfree, he said. “I want to give kids achance to feel good about their art,extend their skills and connect to theHood River art community.”

■

The second annual Kids’ GorgeSoup will be May 14 at SpringhouseCellar. Applications are availableonline at http://bit.ly/V4kD9F.

Student presenter applications aredue by April 17.

Photo by Kirby Neumann-ReaNew Leaf creator Keenan Collinsstands in the doorway of his SeventhStreet gallery.

CRG Business ReviewHOOD RIVER – La Clínica del Car-

iño Family Health Care Center Inc. ischanging its name to One CommunityHealth as a way of better reflecting theorganization’s mission.

The a nonprofit community andmigrant health center,with clinics in HoodRiver and The Dalles, willhave a bilingual tagline:“Family Medical andDental Care/CuidadoMédico y Dental paraFamilias” to go alongwith the new name, whichtakes effect March 4.

The organization isdue to open its new, modern buildingin The Dalles early in April, thanks toa $5.86 million capital improvementgrant from the federal HealthResources Services Administration.The public will be invited to a grandopening and community open house

several weeks later. The new buildingis located at the intersection of West10th and Webber streets.

“We feel that our new name betterrepresents our commitment to theentire Gorge community,” said TinaCastañares, M.D., board member andone of the first physicians at LaClínica. “We care for a very diversepatient population: Patients come fromfour counties, speak several languagesand have various socioeconomic back-grounds, yet ultimately form the ‘OneCommunity’ of the Gorge whom weexist to serve.”

La Clínica was originally founded in1986 to provide health care to thegorge migrant farm worker population.However, within the first two years itbecame clear that many other peopleliving in the community needed betteraccess to high-quality, affordablehealth care, and La Clínica quicklyexpanded to serve the entire Gorgecommunity.

Dr. TinaCastañares


Family eatery promotes ‘the real deal’Restaurant’s interior

of vibrant artwork creates a welcoming place to enjoy a meal

By KATHY URSPRUNGCRG Business Review

THE DALLES – Not many places inthe Gorge offer the opportunity toenjoy a meal inside a work of art, butTacos Del Rio is one.

The exterior murals and interiorartwork create a bright and cheerfulplace to enjoy a meal, that even fea-tures a mascot, Mr. Iguana, “The onethat sees all.”

The painting outside and hangingart inside were done by a familymember of the owners, Renaldo CruzSr. and Jesus (Jesse) Alva. At thisgray time of year, these warm, vibrantmurals offer a reminder that summerwill return again, no matter howgloomy it may seem.

But food is the most important partof a restaurant and Tacos del Rio pro-motes authentic Mexican dishes.“Finally, the Real Deal” is their mis-

sion. Family members

make up the staff ofTacos Del Rio. Full-time workers includeRenaldo Jr. (Ray) andhis brother Gregario(Greg) Cruz. Bothfamilies grew up here.Greg, a lifetime localresident, is one of themain chefs. He waspreviously chef atCasa del Rio in TheDalles for 10 years.

Reynaldo Sr. hasbeen living here since1978. He and Alvahave wanted to start arestaurant for a longtime and finally took the plunge, open-ing in August 2012.

Exclusive dishes include menudo;posole-delicious soup, a chicken brothwith chicken, potatoes and veggies;alambres, which are like a fajita withbacon, ham, steak, peppers and mush-rooms sautéed with melted cheese ontop and served with homemade tor-

tillas; chili rellenowith pasilla pepper(like a bell pepper)stuffed with cotijacheese (like Swiss)and covered with aspecial relleno sauceand more cheese.

Chicken mole fea-tures a rich, thick,sweet sauce pouredover baked chicken.Tamales are alsoavailable, and therewill also be plenty ofdaily specials.

The restaurant alsooffers authentic bev-erages from Mexico,including Coca-Cola

with real sugar, and other selections. Tacos del Rio is located at 421

Union St., The Dalles. Reach Tacos delRio by phone at 541-769-0070.

Ray Swift photoThe walls appear to comealive inside Tacos Del Rio.

CrossFit owner buys Big GymCRG Business Review

HOOD RIVER – CrossFit HoodRiver owner Jeri McMaster announcedlast month that she is in the process ofpurchasing the Big Gym building andbusiness on Cascade Street.

McMaster said thepurchase will allow forthe expansion of CFHRinto unoccupied ware-house space on the southside of the building. Shesaid that although she isbuying the Big Gymbusiness in addition tothe building, CFHR willbe run separately and Big Gym mem-bers can expect to keep the same levelof service.

McMaster said the move was neces-sary because CFHR — a gym based onthe increasingly-popular CrossFit fit-ness program — has outgrown its cur-

rent Heights location and is in need ofmore space for workout equipment,classes and activities. When lookingfor a new location, she contacted BigGym owner Jim Cole about any poten-tial at his facility.

“Jim really wanted to keep thespace as a fitness facility,” she said.“He was excited to work with usbecause he knew we would continuethe work he had put into the buildingand the business.”

If all goes as planned, McMasterestimated an end of March move datefor CrossFit Hood River, which hasbeen at its current location for threeyears. Once settled, the new gym willbe about double the size and will beable to facilitate new youth programs,more programs and expanded adultclasses like spin and bike endurance,which are not currently offered at BigGym.

JeriMcMaster

Golden Photomoves shop

CRG Business ReviewGOLDENDALE – Golden Photo

Services, a photography studio/galleryand custom framing studio, has movedinto a larger studio located at 105 W.Main.

“Moving just two doors down doeshave its advantages” remarked JeanneMorgan, owner. “We are growing tobetter serve our customers’ needs.”

Morgan has added several servicesin the last year, including custom fram-ing and specialty classes. The inclusionof these offerings facilitated the needfor a larger location.

Golden Photo Services moved intothe building owned by Jim and PatFarrer, currently known as Pat’s Place.Pat’s Place will continue to occupyhalf of the building, while GoldenPhoto Services will occupy the otherhalf.

First-rateService

702 East Third, The Dalles541-298-1941

ReasonableFees

Your Hometown Tax Team!We Guarantee you’re in good hands.

L to R: Karen Rice, Jim Winters, Alice and Mike Jones, Tina Neal

OBTP# B14189


Hood River Organic: From field to your doorCommunity-supported

business was rooted whenDee Mill was converted intoa mushroom farm


DEE – Take a quick picture of HoodRiver agriculture in your mind.

Got it? Good.You probably have an image of blos-

soms on trees in the spring, bins full ofapples or pears in the fall or maybeeven plump grapes and lush vines onvineyards.

What a bout a box of kale? No?Brian Shaw and Nate Thall would

like you to try that picture again.After starting a mushroom farm at

the old Dee Mill site a few years ago,the owners of Hood River Organicbranched out with a CSA.

“Because we do our own distributionthere are a lot of farmers that don’t dotheir own distribution and started tooutsource to it,” Shaw said. “Inevitablywhat would end up happening was thatwe had a walk-in full of mushroomsand Mt. Hood Organic pears,Columbia Gorge Organics Apples andEverSummer Farms basil and a lot ofother local farmers’ products and even-tually the light went on that we couldbe building boxes of food for people.”

In community supported agriculture(CSA) a customer invests in a farm orfarms and in turn receives part of theharvest.

In their first year in 2007 they hadseven members. That number nowswells to over 300 during the sum-mer and is currently at over 200. Inthe winter. In a growing season forwhich Hood River is not exactlyrenowned.

Yet here they are day after day, fill-ing boxes with seasonal fruits and veg-etables and other goodies from localfarmers.

The backbone of their boxes andtheir operation continues to be themushrooms, but they have seen suchtremendous growth in their CSA pro-

gram that Shaw and Thall hired on twofull-time delivery drivers (replacingthemselves) a half-time driver, severalemployees to help get the produce intoboxes and Manager Maria Eby, a HoodRiver Organic CSA member who cameon board to manage the back end ofthe operations.

The summer months tend to be cra-ziest, but even now, in the middle ofwinter, they are busy pulling kale,checking on mushrooms and pluckingcarrots from their garden behind thebuilding.

Things are made a little crazier dueto one of their unique features: CSAmembers have the opportunity to cus-tomize the orders they receive everyweek. Some people like the variety,others request entire boxes of kale(“It’s the new super food,” Thall says);others entire boxes of portobello mush-rooms.

After the customization cutoff peri-od, Eby gets busy on the phones, call-ing up their co-op farms to get theitems the CSA will need for the week.They don’t just limit themselves tovegetables, either; also available inboxes are local cheeses, breads, eggsand even coffee.

Some of the co-op members see anopportunity to increase their distribu-tion through piggy backing on theCSA. The CSA in turn gets the oppor-

tunity to diversify its product offerings,and the customers get increased con-venience.

It also gives CSA members somesecurity. With a wide range of produceand products coming from numerous

farms, there is less risk of a bad frost or abad crop wiping out interest in the CSA.

In return for many of the fruits andvegetables they don’t grow them-selves, Hood River Organic offers avaluable trade: fertilizer compostwhich was used to grow their mush-rooms.

“The stuff is black gold,” Thall said.Those trades help to “close the

loop” for local agriculture. Manure isused as fertilizer to grow the mush-rooms; the leftover compost is used onthe farms to grow the fruits and veg-etables, with the leftovers, such askale leaves, then also being used as aform of compost.

It may make for a smelly existenceon some days, but Thall and Shawwouldn’t have it any other way.

“The CSA is really where we con-nect with the community,” Shaw said.“The CSA is a great way for people toinstantly be supporting a network of adozen local farms.”

Ben McCarty photoHood River Organic owners Dan Thall and Brian Shaw with one of thevans used to get the goods where they need to go.

THE PORT OF HOOD RIVER is pleased to announce that Pocket Fuel, the

maker of portable, high energy snacks, has leased 5,486 square feet in the

Halyard Building across from the Hood River Waterfront Park.

Pocket Fuel will join

current

building

tenants Real

Carbon and

Pfriem Family

Brewers by mid-

summer. The Halyard

Building is expected to be fully

occupied by late 2013.

Three lease opportunities are

currently available in other Port

buildings:

• 7,500 s.f. of light industrial

space in the Odell John Webber Business Park

• 1,000 s.f. of light industrial/office space in the Maritime Building on PortwayAve.

• 1,400 s.f. of high quality office space in the Visitor’s Center Building on East

Port Marina Drive

To learn more contact the Port at (541) 386-1645.E-mail inquiries may be sent to [email protected]

JOB DEVELOPMENT WITH THE PORT

541.386.1645 • Fax: 541.386.1395E-mail: [email protected]

PORT OF HOOD RIVER1000 E. PORT MARINA WAY

Illustration Courtesy of Key Development


Potential is unlimited in Chinese marketBig agricultural sales

expected in the future asU.S. fruit gains major market overseas

By JULIE RAEFIELD-GOBBOCRG Business Review

HOOD RIVER – As any good econ-omist can tell you, one of the biggestemerging markets for U.S. goods canbe found halfway around the world –in China.

With a growing economic outreachand hunger for food staples and prod-ucts alike, some formerly closed mar-kets in China are nowopening up to U.S.imports.

On Jan. 25 the U.S.Department ofAgriculture began issu-ing its first permits toexport pears to China.For the first time in his-tory, U.S.-grown pearshave officially gainedaccess to the Chinese market.

“Everyone is really excited. This is amarket we’ve been working to open forover 20 years,” said Diamond FruitPresident and CEO David Garcia. “Ofcourse there are some logistics we have towork out. Every country has its own rulesto abide by; what they allow and don’t.We’re trying to get a handle on that.”

According to Kevin D. Moffitt, pres-ident and chief executive officer ofPear Bureau Northwest, after twodecades of negotiations, success finallycame after bilateral talks were held lastSeptember.

One key point helped tip the scales.Previous Chinese concerns over fireblight transmission from U.S. pears toChinese varieties was allayed after arecent study found that the disease can-not be carried on fruit.

With that major obstacle tackled,U.S. pear farmers can now look for-ward to a robust sales future.

“Based on our exports to Hong Kongand Taiwan and the overall market sizeof China, it could easily rank among the

top five exportmarkets for USAPears within thenext two or threeseasons,” saidMoffitt.

According toJeff Correa, direc-tor of internation-al marketing atPBN, a signifi-cant amount ofNorthwest pearscould already beexported to Chinain the firstmonths of 2013.

Garcia notesthat the marketspecifics are especially good forDiamond growers, who produce about45 percent of the entire Red Anjoucrop in the mid-Columbia. Anjous arethe preferred variety in the Chinesemarket and the Reds are even morehighly prized.

Correa also confirms that Chinacould become the top export marketfor red pear varieties, such asStarkrimson and Red Anjou, as red isseen as a desirable, auspicious color inChinese culture. “That’s a big opportu-nity for us,” said Garcia.

According to Garcia, both Diamondand Duckwall-Pooley will have anadvantage over other packing houses inthe region for making these first earlyshipments of the 2012 crop.

The current Chinese regulationsmandate zero tolerance for fruit arriv-ing with decay. In order to assure thatfruit stays fresh over the 3-4 weekshipping time the crop in cold storagemust be, in essence, carefully re-exam-ined and culled before shipment.

Only Diamond and Duckwall-Pooleystore their fruit unboxed and so caneasily carry out the preparationsrequired. Other packing houses willhave to un-box their stored fruit,requiring increased time and labor.

“We have an advantage. Both housesare pre-size operations. We will beculling pears out of our controlled

atmosphere stor-age that are stillin bins. Otherpacking housesare not as will-ing to un-boxand repack,”said Garcia.

As to what themarket maybring for nextyear’s crop,Garcia expressedgreat optimism.“The potential isunlimited for us.”

“It will beinteresting to seewhat varieties

the Chinese will be most receptive to oncewe start to ship different types there,”said Parkdale orchardist Randy Kiokawa.“This will really benefit the valley.”

According to PBN, the organizationis at the ready with a strong promo-

tional strategy in place to take immedi-ate advantage of the market opening.

PBN’s marketing representativesplan to conduct training seminars withparticipating Chinese retailers to edu-cate them on how to properly handleand display USA Pears in order tomaximize sales and profits. Key retail-ers in the major East Coast cities,including Shanghai, Beijing andGuangzhou, will be a focus.

Targeting importers and retailerswho have already handled imports ofWashington apples and Californiatable grapes, the Pear Bureau willintroduce promotional plans for theremainder of the season.

“The Pear Bureau and the Northwestpear industry have worked diligentlywith our partners at the NorthwestHorticultural Council and USDAAnimal and Plant Health InspectionService to bring this to fruition,” saidMoffitt. “We are appreciative of allinvolved for their dedication in gainingaccess for U.S.-grown pears to China.”

File photoHood River Valley pears will soon beavailable in the Chinese market.

Kevin D.Moffitt

11th Annual

Columbia GorgeJob Fair

Saturday, April 6, 201310:00 a.m. - 2:00 p.m.

The Dalles Civic Auditorium

323 E. 4th St., The Dalles Oregon

Meet Skilled Workers in the Gorge!REGISTER TODAY!

Space is limited. Table, space and lunch provided.Non-refundable Fee is $75.00

Deadline: March 22, 2013

Give your business the recruiting edge!

The Dalles - 541.296.5435Toll Free - 1.877.241.6806www.workinginoregon.org

gorge columbia river business - ellington...

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