googol brown bag communication and innovation
DESCRIPTION
Welcome to share this presentation about Innovation and Communication - How social media changes and develop innovation...Check for more on www.googol.seTRANSCRIPT
![Page 1: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/1.jpg)
Anders BjersAssociate, Googol
![Page 2: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/2.jpg)
Communication, Innovations, Social Media, Strategy, Outlook
Antonia Ax:son Johnsons Foundation for Environment and Development 3GNS Berghs School of Communications Radio Intelligence University of Stockholm PodTech Networks Activio Health Tech EU-Commissions Representative Office in Sweden Votia E-democracy Torget
Digital-TV Kommissionen Googol
http://se.linkedin.com/in/andersbjers
![Page 3: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/3.jpg)
![Page 4: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/4.jpg)
![Page 5: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/5.jpg)
![Page 6: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/6.jpg)
Communication
Message Distribution / Channel Reciever
![Page 7: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/7.jpg)
Challenges
• Navigate Disruptive Technology• Budget – fund innovation and communication
project• Design and find the next business models
![Page 8: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/8.jpg)
Disruptive Tech
Apps, Apps, AppsNew ways to sellEnterprise Social NetworksLikeonomicsQuoraGamificationHashtag chatExtending print
![Page 9: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/9.jpg)
By Altimeter GroupUser Experience Business Model Value Networks
LIkenomics ✔✔ ✔New ways to sell ✔✔ ✔✔ ✔Next-gen search ✔ ✔Big data ✔ ✔✔Enterprise soc net ✔ ✔✔Gamification ✔✔✔ ✔ ✔Extending print ✔ ✔✔Curation ✔ ✔✔Hashtag chat ✔Quora ✔ ✔DIY/ Co-creation ✔ ✔ ✔✔
![Page 10: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/10.jpg)
![Page 11: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/11.jpg)
Co-Create
• GE – Ecomagination Challenge• Starbucks – My Starbucks Idea.com • Snorisar • LEGO – Design by Me• Twitter #
![Page 12: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/12.jpg)
Snorisar
![Page 13: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/13.jpg)
• 250 000 Accounts• 1 mil. Votes• 3 years • First Social Project• 3 actions-Submit Idea- See Others Ideas- Action page / Starbucks Feedback• Philosophy• Conversations will happen – join it!• Use engaging mannor / Listen.• Its about Relationships• Only One place on each Social Channel
![Page 14: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/14.jpg)
http://www.digitalbuzzblog.com/video-legos-social-strategy/
http://designbyme.lego.com/en-us/default.aspx?icmp=COHomeRecommendationsUSDbM
![Page 15: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/15.jpg)
![Page 16: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/16.jpg)
![Page 17: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/17.jpg)
![Page 18: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/18.jpg)
Enterprise Social Networking
![Page 19: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/19.jpg)
![Page 20: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/20.jpg)
Spigit.com
![Page 21: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/21.jpg)
Spigit on Facebook
![Page 22: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/22.jpg)
![Page 23: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/23.jpg)
Join a Group
![Page 24: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/24.jpg)
Why leave
![Page 25: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/25.jpg)
Interact
![Page 26: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/26.jpg)
Philosophy• Be Open• Focus - Collaboration / Co-Create• Be Present, Authentic, Lead, Listen and Answer• Look at: Context, Purpose, Meaning, Goals,
Conversations• Simplicity• Break ”old” Linear Communication Models• Time, Process and Engagement• Embrace Fragmentation• It´s about People
![Page 27: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/27.jpg)
Whats ahead
Social is the New NormalScreens, Screens, ScreensCumulative Development and FragmentationMore Mobile – Less DeskMyriad of Innovations Less Google – More Social SearchOpen SourceAugumented Reality…More Video – text takes timeFace Time – beats everything else… (real)
![Page 28: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/28.jpg)
![Page 29: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/29.jpg)
Strategies for Co-Creation
1. Create space for interaction2. Be transparent who you are and affiliation3. Treat members as co-creators, not respondents4. Engage in genuine dialogue and listen5. Let go of controll – be a facilitator6. Allow Co-creators to shape agenda / topics7. Adopt interactive model for Innovation8. It’s about culture – cutivate it
![Page 30: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/30.jpg)
Overall Strategies
Embrace the Disruptive Tech. If…Develop StrategyAdapt or dieCo-Create and CollaborateCreate and Sustain RelationshipsUse Guidelines Create Social TeamsBe ThereBe a Facilitator not a ControllerIterate – LearnGet out of Vertical Siloes
![Page 31: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/31.jpg)
![Page 32: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/32.jpg)
Googles Quest to Build a Better Boss
See article in NYTimes.
http://www.nytimes.com/2011/03/13/business/13hire.html?src=busln
![Page 33: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/33.jpg)
![Page 34: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/34.jpg)
Thank You
www.googolblog.wordpress.com
www.youtube.com/ggllive
www.twitter.com/googollive
http://www.innovationpioneers.net/
![Page 35: Googol brown bag Communication and Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051208/5477516cb4af9ff3208b458a/html5/thumbnails/35.jpg)
Anders BjersAssociate, Googol