“google/yelp proof” your automotive reputation management business “supersize” your...
TRANSCRIPT
“Google/Yelp Proof” Your Automotive Reputation Management Business
“Supersize” Your Opportunity
Don’t Blink
Reputation is Critical to your Client’s Success. 95% of internet users do not search past the 1st page of search engine
results. 80% of the U.S. population researches a product on the internet before
purchasing. 55% of Internet users look at other people's reviews. 72% of those that research will not buy if there’s a negative comment. 82% of Internet users trust customer reviews over expert reviews. 50% of ALL internet users over the age of 18 have left a review online. 78% of Internet users believe reviews are the most credible form of
advertising 67% of customers will are actually willing to pay more for companies
who have excellent reviews
Why Reputation Marketing?
What Good is Visibility Without a Competitive Reputation?
Reputation Good News
Not Impacted by Google’s Search Algorithms
Reputation Bad News
Like SEO…Big Opportunity…Big Risks
How to “Google/Yelp Proof” Your Reputation
Business&
Make More Money!
My Promise
This is For You If You Answer “Yes”
I want auto dealers and other business leads desperate for my help
I want to “Google/Yelp Proof” my Reputation Business. I want an easier local marketing business model. I’ve bought (too) many shiny objects – I need to focus. Trying to keep up with changes is exhausting. I’m worried about appearing credible. I don’t know who the best target/niche is. I don’t know what to sell or charge. I spend all my time trying to do the work. I want to outsource - but don’t know who to. I need a Step by Step system to follow.
You Want to Make Your Dream Happen – Faster!
What You’ll LearnPreparation• My Six Figure Model• Who to Target• What They Want• Services to Offer• What to Charge• How Measure Success• How Outsource Your
Work
Execution:• Automated Prospecting• Automated Rep
Analysis• Simplified Marketing• 3 Step Sales Process• 2 Step Sales Process• Perfect Upsell Funnel• How to do it in 90 days
Bonus: How to Use Comprehensive Reputation Analysis to Close More
Prospects for More $$$
My Story
My Lifestyle
My Background
Georgia Tech & Georgia State Cable TV: Cox Communications, Time Warner DBS: PrimeStar (DirecTv) Telecom: BellSouth (AT&T) Internet: FaceCake, CacheStream, MyTVinfo Finance: Dunwoody Mortgage Offline: Local Mobile Social, LLC Medical Marketing Mastery System, MyRepMgr,
Lead Outcome, Local Leads CRM, etc.
16+ Successful Start-ups = Systems
I am an expert at building six figure (even $1B+) businesses without being an expert when I start.
What This Means to You
Would You Like a System to Build a
Six Figure Business WITHOUT Being an
Expert TOO?
How to “Google/Yelp Proof” Your Automotive
Reputation Business
…and Your Life too!
Real Situation
Automobile Dealer Paying $4500/mo for Reputation
Marketing/Management Local Marketing Agency trains Staff to collect
reviews Reviews get posted Reviews disappear Client dissatisfied
How Do I Salvage This Situation?
Supersize to a Comprehensive Solution
Reviews Only Model
Reviews
Comprehensive Model
Reviews PresenceMentions Discussions
More Impact, Less Risk, Perfect Upsell Funnel
Competition
Visibility Services: Local Search (Google+ Local, Yahoo, Bing
Local) Citations (Directories) Review Sites (general + market-focused)
Review Marketing Services Review Facilitation Review Management Review Marketing
A Comprehensive Solution
Mentions News (Press Releases) Image shares (Pinterest) Video Shares (YouTube)
Discussions Facebook Twitter Foursquare LinkedIn
A Comprehensive Solution
A Comprehensive Solution
Competition Analysis in 3 Key Markets
Keyword Driven Markets
“Google/Yelp” Proof Your Business = Less Risk
Less Risk = More Comprehensive Solution More Comprehensive Solution = Better
Results Better Results = More Revenue
Opportunities More Revenue = Faster Business Success
Summary
Get It?
Finding Ideal Prospects
Has some negative reviews now, but not too many In an industry where negative reviews are harmful In an industry where they have money to pay you Currently advertising online as well is a + Clear negative impact from bad reputation Competitors are clearly better positioned Consider current prospects or clients too!
Your Ideal Reputation Prospect
The Automotive Industry!
1. Manual: Search Yelp, Google Plus, Insider Pages, etc.
2. Aggregated: Use Custom Search Engines 3. Automation: Brand Reveal, Lead Kahuna,
PLPX, Places Scout
How to Find Prospects
Order of Priority: Easiest First
The Best Six Figure Business Model
Hard vs Easy?
Low Value Clients
Need many Low revenue/client Many headaches Lesser value positioning Lower credibility Can be undercut Many competitors
Hard Six Figure Business
High Value Clients
Need Fewer High revenue/client Fewer headaches Higher value positioning Higher credibility More difficult to undercut Fewer Competitors
EZ Six Figure Business
EZ 90 Day Six Figure Business Model
1. Get Prospects to Call You2. Get 3 Clients (Doctors, Lawyers, Roofers, etc.)3. $3000 Avg per Month Each4. Outsource 100% of work!5. Within 3 months…Six Figure Business
$1,000,000 Business Model
17 clients paying $5000/mo 28 clients paying $3000/mo
How to Make $3000+ / month
Comprehensive Reputation Services
Reviews Setup: $1000- $5000 Monthly: $1000 - $5000
Monitoring $199/mo - $1500 (or include in package)
Visibility: $300-$500/mo + 1 mo Setup Social Media: $599 - $1999/mo + 1 mo Setup Video Marketing: $250/mo/video + Video Image Marketing: $250+/mo Press Releases: $150 per release +
copywriting
Price to Ideal Customer Value: Goal = $3000+ per month
Package Options
What is the exit strategy for the business owner? How will his company be valued on exit? Average transaction value of ideal customer? Average customer lifetime value (CLTV)?
How Price to Ideal Customer Value?
Price to Perceived Value, Not Cost
SEO + Local Mobile Social Visibility (Citations) Websites Customer Re-marketing Customer Acquisition Marketing
Upsell Opportunities
Price to Ideal Customer Value: Goal = $3000+ per month
Reputation Marketing Strategies to Get
Prospects to Want You
4 Step Marketing Process
1. Find Best Prospects for You2. Call/Email about Negative
Review(s)3. Direct Mail about Negative
review(s)4. Warm Call to Setup Reputation
Audit
Who Can I Talk to About Your Negative Review on ________?
Call
Direct Mail
Losing to Competition Email
Bad Review Email
Solve…Don’t Sell
The Secret Key to Sales
3 Step Close Step 1: Find their “Pain” Step 2: Illustrate/Educate and Agitate their
“Pain” Step 3: Solve their “Pain”
2 Step Close Step 1: Find their “Pain” + Agitate their “Pain” Solve their “Pain”
2 Strategies
The Most Comprehensive
Reputation Marketing Business System Available…
And at an Incredible Price!
The Comprehensive Reputation Marketing
and Management System
Add it to Your Reviews Marketing Solution
Review Monitoring Sources
Local Google Plus Local Yahoo! Canada Local Yahoo! Local
General Citysearch E-Dan Joaquin E-Southern Oregon Find i online Hudson Valley Local Edge MySask411 Sea Coast Online Superpages The Poconos Yellow Book YellowPages YellowPages.ca Ziplocal Insider Pages N49 Manta
Niche Rate MD's TripAdvisor UrbanSpoon Yelp Apartment Ratings Apartment Reviews AVVO Cars.com DealerRater Edmunds Healthgrades Judy's Book Kudzu Vitals
32 Sources and Counting!
Directory & Social Monitoring Sources
Directories Bing Service Alley 411.ca 411.com Apartment Guide Apartments.com BestLocalSearch Business Directories of Texas Canpages.ca DexKnows Georgia Local Search IEYellow.com Local.com Local Solution.com MakeitLocal.com MerchantCircle.com Metromix Sunshine Media Surewest Weblocal.ca ypsouth.com
Social Facebook Twitter LinkedIn Foursquare
The Most Comprehensive Monitoring Available
Bad Reviews Prospecting
MyRepMgr Custom Search Engines
Reseller Sales Dashboard
Reputation Analysis Report
Monitoring Dashboard
Visibility
Reviews
Mentions
Social
Competition
Brand View - Visibility
Brand View: Reviews
New Competition: Social
New Competition: Market Share
3 Key Services Markets…3 Competitors
New Competition Setup
100% Outsourcing Solutions
Online Outsourcing Solutions
Prospecting Tools Automated Reputation Analysis Report Reviews Marketing Tools Access (Optional) Product Training Marketing Training Sales Training Marketing Templates Outsourcing Sales Dashboard Monitoring Dashboard, Reports and Alerts
MyRepMgr Summary
Feedback
Testimonial
Standard Price $297 for training + 90 Days Coaching Includes 1st 30 days of Reseller Access $67/mo thereafter
Standard Pricing
Reseller Platform Offer: $1 - 30 day Trial - then $47/mo Price guaranteed through Monday, June 2nd Excludes 90 Day Coaching System
Program No Refunds
Limited Time Offer
90 Day Success Coaching + Training Step by Step Email Coaching for 90 Days How to Set Up and Grow a Successful Comprehensive
Reputation Business with MyRepMgr Daily emails from me covering every part of business Advice, Instructions, Links Training Webinars $297 Value – Free if You Take Fast Action!
Fast Action Bonus
Step 1: Purchase $1, 30 day Trial Step 2: Register as Reseller Step 3: Support will manually set up your account
within 24 hours Step 4: You will receive Welcome email with Login
and Instructions Step 5: Opt into BONUS 90 Day Success
Training Step 6: Begin building a Comprehensive Six Figure
Reputation Business
Reseller Start-up Process
Reputation Analysis report (prospects): $1.97 ea
Active Monthly Monitoring Reports: $24.99/ mo
Multi-location Monthly Monitoring: $34.99/ mo
Third Parties Outsourcing Solutions: per package Reviews Management: per solution Lead Gen Software: per solution
Per Use Pricing
Questions?
http://bit.ly/syd30trial