google’s problem in china
TRANSCRIPT
-
8/14/2019 Googles Problem in China
1/15
GOOGLEs PROBLEM IN
CHINA
Submitted by:
Shashank Chauhan
-
8/14/2019 Googles Problem in China
2/15
HISTORY
Founded by : Larry Page and Sergey Brin students of Stanford University,
California, USA.
Come up with an algorithm called PageRank
Realized that the search result provided by BackRub were superior than
others. Named the search engine Google and released the first version on Stanford
University website in August 1996.
Co-founder of Yahoo! David Filo encouraged them to start a search engine
company.
A faculty of Stanford introduced them with Andy Bechtolsheim co-founderof Sun Microsystems.
-
8/14/2019 Googles Problem in China
3/15
He was impressed and handed over a check for US$100,000 in favor of Google Inc.
Google opened its first office in Menlo Park, California in September 1998.
There after in 1998 they come up in the top 100 search engines.
By 2000 Google also introduced a self service advertisement program called
Adwords.
In 2002 company comes up with an agreement with AOL to which Google will
provide search results and AOL placed banner advertisements from Google on its
website.
By February 2004, Google expanded its web index to around six billion items. On 29
April 2004 filed an application with US Securities exchange Commission (SEC) for
initial public offering & raise US$1.2 billion in August 2004.
-
8/14/2019 Googles Problem in China
4/15
INTERNET in CHINA(REGULATING BODIES)
Internet in China is guided be complex laws and regulations.
Ministry of Information Industry (MII) operates networks to connect to theglobal internet.
The legal regulation comprises prohibitions issued by multiple bodies:
Central Propaganda Department, Department of Commerce
Department of Telecommunication
General Administration of Press and Publication (GAP)
Ministry of Culture, Ministry of Information Industry
Ministry of Public Security
Public Security Bureau
State Administration of Radio, Film and Television
State Council Information Agency
State Secrets Bureau
-
8/14/2019 Googles Problem in China
5/15
FORBIDDEN SEARCHS IN CHINA
Chinese government does not allow the free access to various contents
like:
Tiananmen Square
Tibet Independence/ Dalai Lama Falun Gong
Political Status of Taiwan
Human Rights
-
8/14/2019 Googles Problem in China
6/15
GOOGLE in CHINA
Began its operation in September 2000 by offering 24 million web pages in
Chinese language.
By 2002 gained lot of popularity.
By 2003 Google ranked #1 with share of 34.8%
In September 2002 government was installing a new filtering softwarecontaining specified words. They installed this software in four public
access networks that blocked GOOGLE.
REASON: Users of Google was accessing the restricted pages by
government through cached pages.
There by the search speed drastically goes down and sometimes not evenaccessible.
-
8/14/2019 Googles Problem in China
7/15
In September 2004 Google launched Google News, by November 2004
Chinese authorities blocked the news in English.
Thereafter Google was unreachable 10% of the times.
Elliot Scharge, Vice-president, Google communucation and Public Affairs
said Google was seven times slower than its competitor Baidu.
-
8/14/2019 Googles Problem in China
8/15
MARKET SHARE
Google was continuously loosing market share.
In 2003 Baidus share was 2.5% of the internet search market.
By 2005 Googles share was below 30% while Baidus share in the market
was 46%.
MARKET SHARE (%) BEIJING IN JUNE 2005
-
8/14/2019 Googles Problem in China
9/15
MARKET SHARE (%) SHANGHAI
IN JUNE 2005
-
8/14/2019 Googles Problem in China
10/15
MARKET SHARE (%)
GUANGZHOU IN JUNE 2005
-
8/14/2019 Googles Problem in China
11/15
GOOGLE COME BACK
Because of lucrative market and size Google wanted its major presence in
China.
Google felt only its local presence in China could provide a better and
more reliable service and for that they need an Internet Content Providerlicense.
In April 2005 they got the license and Google announces its opening of
representative office, R&D and registered URL- www.google.com.cn
http://www.google.com.cn/http://www.google.com.cn/ -
8/14/2019 Googles Problem in China
12/15
FILTERING & GOOGLE
Filtering search result was against Googles policy but in order to capitalize market
they have done that.
ANALYST POINTS OUT:
They pointed out that not only in China Google had done in other countries also:
GERMANY : Google followed the orders of government in restricting references to
site that denied the Holocaust.
FRANCE : sites that encouraged racial hatred were prohibited.
UNITED STATES : US practiced censorship to Digital Millennium Copyright Act
and Google assisted the authorities in checking copyright infringements.
Whats important to users is access of information, were giving them that, and we think thats the
most information. Wed like to give to give all the information, but we just cant.
-Peter Norvig
(Director of Research, Google)
-
8/14/2019 Googles Problem in China
13/15
LAUNCH OF GOOGLE.CN
In January 2006 google.cn was officially launched.
Google maintained its stand on protecting user policy.
Thus modifying its search capabilities according to Chinese governmentgives Google to access one of the most lucrative market in the world.
After the downfall of market share it will be tough to regain market share
-
8/14/2019 Googles Problem in China
14/15
WEBSITES NOT LISTED IN
GOOGLE.CNWebsite TypeBacardi.com Alcohol
Bignews.org News
Chinesenewsweek.com News
Collegehumor.com Humor
Date.com Dating
Falunasia.com Advocacy
Funnyjokes.com Humor
Hightimes.com Drug UseHrw.org Advocacy
Libertytimes.com.tw News
Mm52.com Entertainment
Netfirms.com Webhosting
-
8/14/2019 Googles Problem in China
15/15
WEBSITES NOT LISTED IN
GOOGLE.CNWebsite Type
News.bbc.co.uk News
Omnitalk.com Community
Sonicnet.com Music
Time.com News
Voa.gov Government