google’s penguin the ‘bird’ that’s waking everybody up!

Google’s Penguin: The ‘bird’ that’s waking everybody up!

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What is Google’s Penguin algorithm all about?

• Penguin algorithm aims to punish and reduce phony and spam links between websites.

• Penguin was created to catch manipulations and ensure that websites fall in line with Google’s guidelines thus bettering Google’s own search results.


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So what does Penguin 4.0 target?

• Penalised sites don’t have to wait longer due to real-time tracking.

Things that could result in immediate penalty are:

• Links on your website that lead to spam or irrelevant content

• Excessive links on your website that lead nowhere

• Links to your website from other spam websites

• Links that you may have paid for on spamming websites.


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Positive impact of Penguin 4.0

• Penguin 4.0 completely changed the face of the SEO industry, especially in the case of link building

• Penguin became very effective in catching spam and irrelevant linkages between websites

• SEO strategists were forced to work out real strategies that focussed on human engagement and creativity to build real links.


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Negative factors

• Penguin 4.0 had many negative implications on businesses, especially small ones

• A big issue that has come into focus with the introduction to Penguin is how it tackles negative SEO

• Negative SEO is when a competitor deliberately builds spam links to your website to penalise you and improve their search rankings

• But it is still rather unclear how Penguin 4.0 will identify negative SEO tactics


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Conclusion

• It may be tempting to blame all your website problems on Penguin updates but a much more effective way to improve your online business strategy and increase traffic, is to take steps to understand how the real-time algorithm works and tweak your website features accordingly.


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• End-to-end services from data analysis, market research to campaign implementation

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google’s penguin the ‘bird’ that’s waking everybody up!

Marketing