google workshop at international congress of youth enterpreneurship by friedger müffke
DESCRIPTION
Workshop slides at JADE Spring 2011TRANSCRIPT
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www.openintents.org [email protected] Google Workshop,26 February 2011
Google - Development of
Android applications
Friedger Müffke
@fmdroid#openintents
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Agenda
9:30 – 9:45 Introduction 9:45 – 10:30 Building an App10:30 – 11:15 Ecosystem / Business Modell11:15 – 11:30 Discussion
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
About me
Father of 3 children
Background: Maths, PhD Computer Science, Software engineer
2007 Android development, discussion group OpenIntents, Programming Competitions
2009 Founded OpenIntents UG, Android conference „Droidcon“
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
What is it all about?
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Mobile cellular subscriptions
millions per 100
Global 5,282 76.2% Developed nations 1,436 116.1%
Developing nations 3,846 67.6% Africa 333 41.4% Europe 741 120.0%
Mobile Internet 500 7.5%Smartphones 300 4.5%Smartphones Europe 150 12.0%
October 2010 (all figures are estimates) via: mobiThinking
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Fragmentation
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
© android-hilfe.de
100+ smartphones
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Development
Creation
Distribution
Marketing
Maintenance
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Classification
for Users
Travel, Game, Utility, Health
for Business Model
Brand, Services, Entertainment, Tools
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Ideas
Brand
Jadenet, Your Enterprise
Services
Lecture Notes, Refactory Details
Entertainment
Game, Music, Video
Tools
Notes, Project Manager, Financial
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App StoresGoogle Market et al.
● Google Market– 150.000 apps
– 25$ + 30% of revenue
● Alternative Markets– Operator/Hardware manufacturers
– Developer driven
– Social
– Market segment
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Maintenance
● User feedback– Bug fixes
– New features
– Use analysis (Google Analytics)
● Customer care– „Does not install“, „Lost my phone“
– Comments
– Ratings
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Marketing
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Google's economic cycle
Support for spreading
the web
Awareness User Data
User & Traffic
Google Services
Experience
3rd Party Website – OrganicAdSense – AdWords
Finance FinanceFinance
supports
supports
supports
collects
generates
Source:m-chair.net – droidcon 2010
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Mobile Strategy
Apple● Mobile Platform for selling
content, services, hardware
● Offering channels against everything is free culture of the internet
● Advertisement, magazines, TV
Google● „Mobile First“
● Having control over browser, maps, email
● Making the mobile web attractive to build new advertising possibilities
● Open Data
Source:m-chair.net – droidcon 2010
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
No monoliths ..
but interconnectedcomponents
All apps are equal!
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Business ModelApp Developer
● Key Activities: Android Knowledge, Apps/Development, Community
● Key Resources: Community, SW Developers, Own Database
● Key Partners: Google, Operators, Manufacturers, Community
● Value Propositions: Functional mobile Apps, Developer Knowledge, Customer support, Apps Knowledge
● Customer Relationship: Automated, Personalized, Community of Developers
● Customer Segments: Android users, Android developers, Advertisers
● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event
● Cost Structure: Events, SW Developers
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Business ModelApp Agency
● Key Partners● Key Activities● Key Resources● Value Propositions● Customer Relationship● Customer Segments● Revenue Stream● Cost Structure
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Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
More info
Web site:
www.openintents.orgDeveloper group: http://groups.google.com/group/openintents
Code repository: http://openintents.googlecode.com