google - um estudo de caso
TRANSCRIPT
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7/23/2019 GOOGLE - um estudo de caso
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Astuoeoa @lse
Basteoljkevleplrll`eipa
tjtjvjoloa
Ojs`jpcjkl4Erblkjz
leplrlljkevle
^reg4PjcvjeLplra`
joeoesPlktes
Lcukls4Ir`jl@es
tlaIlyrlIltu`m
Dukhe/
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7/23/2019 GOOGLE - um estudo de caso
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BEEBCA
E keia BEEBCA vai ol plclvrl BEEBEC,jkvaktlol per Ijctek Pjrettl, sefrjkhe oeiltaitj`e Aowlro Mlskar plrl oasjbklr ekiare < sabujoe oa zares sjifecjzl l ijsseol aiprasl ai erblkjzlr e iektlkta oa
jkgerilas ojspekvajs kl waf a deb-cl leiukoe.
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7/23/2019 GOOGLE - um estudo de caso
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Lferolbaks
KEIA BEEBCA
IJPPE A WLCEV
@QC_QVL
_A@KECEBJL
PAVJEP OA OAP_L\QA - LoReros a LoPaksa
^VEFCAI_J@LP A OAPLGJEP
_JIACJKA
IEOACE OA KAB@JEP
GL_EVAP OA AX@ACK@JL
L^CJ@LE OA KEWLP _AKOK@JLP
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7/23/2019 GOOGLE - um estudo de caso
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BEEBCA
E keia BEEBCA vai ol plclvrl BEEBEC,jkvaktlol per Ijctek Pjrettl, sefrjkhe oeiltaitj`e Aowlro Mlskar plrl oasjbklr ekiare < sabujoe oa zares sjifecjzl lijsse ol aiprasl ai erblkjzlr e iektlkta
oa jkgerilas ojspekvajs kl waf a deb-clle iukoe.
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7/23/2019 GOOGLE - um estudo de caso
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Ijsse a vjse
L Ijsse oe BEEBCA ojspekjfjcjzlr ui
`ekha`jiakte jkstlktkae ltrlvs oa uilta`kecebjl oa ia`lkjsies oa fus`l, terklkoejkgerilas iukojljs l`assvajs a tajs.
L Wjse oe BEEBCA sar ra`ekha`jol `eie l
prjk`jplc `eiplkhjl oa ta`kecebjl oa fus`lke iukoe, egara`akoe es iljs lctes kvajs oaqulcjoloa plrl quai fus`l jkgerile.
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7/23/2019 GOOGLE - um estudo de caso
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@ucturl
Ilkti es hfjtes oa `eiplkhjl paquakl
L pectj`l oa aiprabe loetlol l qua glvera`a lhlfjcjoloa sefra l axparjk`jl
Fus`li `eclferloeras qua takhli e
`eipreijsse efsassjve oa `rjlr, fus`lr a`uctjvlr l pargaje
Wlcerjzle oa pre`asses `rjltjves
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7/23/2019 GOOGLE - um estudo de caso
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_a`kecebjl
E oasjbk oa jktargl`a, e astjce jktujtjve a l ta`kecebjl ^lbaVlkm glzai oe BEEBCA e iacheria`lkjsie oa fus`l. E ^lbaVlkm lssaburl qua es rasuctloes iljs jipertlktas lplrali aiprjiajre, oa l`eroe `ei e kiare oa fus`ls. E ^lbaVlkm uil luteile qua oj`uctl lilkjpucle oa rasuctloes. Iasie qua e BEEBCA vakol lkk`jes, ke vakoa pesje prjvjcabjlol.
E BEEBCA blkheu ojrajte `ei e cj`ak`jliakte oa sul ta`kecebjl l `cjaktas `eie e Kats`lpaKat@aktar, Vao Hlt, Rlshjkbtek ^est a Wjrbjk Kat.
^lrl gerka`ar rasuctloes jkstlktkaes oa pasqujsl `ei ui flk`e oa oloes te brlkoa, e BEEBCA
pessuj uil raoa oa iljs oa 01>> sarvjoeras, ukjpre`assloer ol Lrqujtaturl Jktac, cjbloes perpcl`l Jktac ^VE/> Atharkat, `ekburle `ei 617IF a < Bf oa VLI, sjstail eparl`jeklc Cjkuxai `ekdukte `ei lpcj`ltjves parseklcjzloes.
Ls pasqujsls se asplchlols aktra 2>>> ojs`es rbjoes jkojvjouljs a flclk`aloe per ui segtwlraoa flclk`aliakte oa `lrbl parseklcjzloe.
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7/23/2019 GOOGLE - um estudo de caso
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Parvjes oa oastlqua
LoReros^lrl lkuk`jlktas
Pe ce`ljs oa oastlqua kls pbjkls oe BCEEBCAqua pessjfjcjtli e ra`afjiakte oa `cjaktas
ojra`jekloes
P plbl qulkoe ls passels `cj`li ai saulkk`je. G`jc `ektreca oa `ustes
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7/23/2019 GOOGLE - um estudo de caso
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LoPaksa
^lrl aojteras waf
^ufcj`joloa ai sau sjta jkojvjoulc
racl`jeklol `ei e lssukte qua ve`lferol
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7/23/2019 GOOGLE - um estudo de caso
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^refcaitj`ls a
oasles
^asqujsl prtj`l, ils supar`jlc
L astruturl oe BEEBCA iaxa `ei quastas oaprjvl`joloa kl jktarkat
L `eiukj`le `ei e superta oes sarvjesbrltujtes ojg`jc
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7/23/2019 GOOGLE - um estudo de caso
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7/23/2019 GOOGLE - um estudo de caso
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Wjoae oe Zeu_ufa
uoje sefra l kevl pectj`l oaprjvl`joloa oe BEEBCA
Cjkm oe vjoae4 Kevl ^ectj`l ^rjvl`joloa BEEBCA
http://www.youtube.com/watch?v=O_n1tMzxZlI%0Dhttp://www.youtube.com/watch?v=O_n1tMzxZlI%0D -
7/23/2019 GOOGLE - um estudo de caso
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_jiacjka
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7/23/2019 GOOGLE - um estudo de caso
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Ieoace oa kab`jes
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7/23/2019 GOOGLE - um estudo de caso
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Akqulkte eutres feks ia`lkjsies oa fus`l `eie Zlhee a e Lctl Wjstl, per axaipce, jkvastai
iljs kl `rjle oa pertljs, e BEEBCA `ektjkul prjerjzlkoe l ta`kecebjl oa pasqujsl `eie ge`eprjk`jplc oa saus sarvjes.
Qi pekte flstlkta jkevloer oe BEEBCA qua l aiprasl ojspa oa sarvjes jktujtjves qua glzai`ei qua e jktarklutl sadl jktarltjve `ei es sarvjes tlkte kes sarvjes brltujtes `eie fcebspet,yeutufa, biljc, pj`lssl, ermut, beebca tlcm, at` qulkte kes plbes `eie LoReros, LoPaksa, at` oe ui pljkac le `cjakta ekoa asta `eksabua tar uil vjse flstlkta pektulc oa sau pfcj`e lcve apektes gertas a grl`es oa saus preoute.
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7/23/2019 GOOGLE - um estudo de caso
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7/23/2019 GOOGLE - um estudo de caso
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Lpcj`le oa kevls
takok`jlsIefjcjoloa
Jktabrle oa preoutes
Pabiaktle plrl parseklcjzle
@ekha`jiaktes oa jktarassas oe pfcj`e-lcve
^reoutes oas`eipcj`loes
^rasakl ai iojls se`jljs
^rjvl`joloa a saburlkl ol jkgerile
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7/23/2019 GOOGLE - um estudo de caso
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Wjoae sefra `rjle oe
BEEBCA
uoje
Cjkm oe vjoae4http4//www.yeutufa.`ei/wlt`h5v9Hw6wxVluM?>&galtura9racltao
http://www.youtube.com/watch?v=Hw2wxRauK40&feature=related