google spotlight
TRANSCRIPT
Google Confidential and Proprietary 1
Bringing Branded Entertainment to the WebAlexandra Levy
Google Confidential and Proprietary 2
The Long Life of Branded Entertainment
Google Confidential and Proprietary
The User Comes First
Google Confidential and Proprietary
Relevant Advertising Wins
Google Confidential and Proprietary
Engaging the Right Audience is Key
Google Confidential and Proprietary
The Challenge & The Opportunity
Google Confidential and Proprietary
What Google Offers
Content Providers
AdvertisersUsers
Google Confidential and Proprietary
Bring the Right Content to the Table
Actors, directors, animators, sports figures and other established talent
create new programs based
on their expertise, experiences or
talents
YouTube stars have real, engaged
audiences that are too large to be
discounted-- rely on the experts to
leverage these personalities
Experienced production
companies can create custom
programs around a brand identity
and have the expertise to know what works best
Google Confidential and Proprietary
Make it Discoverable
The Google Content Network
• Reach over 80% Internet Users • 4.3 Billion Daily Page-Views• 705 Million Monthly Visitors• Thousands of Publishers
YouTube• 4.4 Billion Monthly Page-Views• 70.1 Million Monthly Visitors• More U.S. Users than France’s Population
Google Confidential and Proprietary
Leverage the Community
6th Largest Internet Destination
#1 Entertainment site on the web
Google Confidential and Proprietary
Google’s Core Principles
The User Comes First
Relevant Advertising Wins
Engaging the Right Audience is Key
Google Branded Entertainment’s Core Principles
Google’s Content Network
The average viewer watches over 4x more videos on Google properties than anywhere else online
Pepsi’s PopTub Channel has over 140 videos uploaded and
over 80,000 channel views
“Super Mario Rescues the Princess” has been viewed over 6 Million times since it was uploaded 1 month ago
Google Confidential and Proprietary
The Buzz
“It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense
content network's reach…”
“For marketers, the Internet represents an opportunity to talk directly to consumers in whatever form they choose rather than fit into
the 30-second pods or product-integration opportunities that TV networks make available to
them”
“Environments (sites, games, apps, etc.) that can deliver consumers into these experiences efficiently will be
worth more”
“We’re not a magazine, and we’re not a website. We’re a content provider… We’re going to be wherever the user
wants us to be.”
Google Confidential and Proprietary 13
Thank you
Google Confidential and Proprietary
Seth MacFarlane & Burger King
• Over 14 million14 million total video views
• Over 138 thousand138 thousand subscribers
• Over 1.8 million1.8 million channel visits
BK Channel: www.youtube.com/bk
#2 most subscribed sponsor channel
Seth Channel: www.youtube.com/sethcomedy
#33 most subscribed channel overall