Google ShoppingWhat You Need to Know

LINDA BATEMAN@verticalrail

Google ShoppingWhat You Need to Know

History of Google Shopping

Base

Why Google Shopping?

• Google Search – 1,450,000,000,000 Searches in 2014

• That’s an average of 45,980 searches per second

• In USA, Google states a search triggers a shopping result 6 of 10

searches

• In the USA in 2014, a shopping result (impression) was seen

18,510,638,297 times

Why Google Shopping?

Why Google Shopping?Available in 23 Countries as Google Shopping

UK

Germany

France

Japan

Italy

Spain

Brazil

Netherlands

Australia

Switzerland

India

Austria

Belgium

Denmark

Mexico

Norway

Poland

Sweden

Turkey

Czech Republic

Canada

Russia

Anatomy of a Google SERP

Anatomy of a Google SERP

ADWORDS

Anatomy of a Google SERP

Google Shopping

Anatomy of a Google SERP

Organic

Google ShoppingWhat Affiliates Need to Know

Old PolicyNo Affiliates

Affiliates

Begins Creating a program for Affiliates and Cataloged Drop Shipping

Programs

• Affiliates must be U.S.-based

• Affiliates must submit feeds for U.S.-based merchants only

• Affiliates must submit feeds targeting the US only

• Affiliates must create a separate subaccount for each of the targeted

merchants. Each merchant should get exactly one subaccount

Old Policy

Old Policy• Each subaccount must be associated with a merchant site: this is a

URL, and often simply a domain name, which refers to the merchant’s

original website

• Affiliates must submit product offers where the links resolve directly

and immediately to the corresponding landing page for the product on

the merchant's site

• Affiliates must provide the most up-to-date data to the best of their

ability

• We reserve the right to terminate a particular affiliate, an Affiliate sub-

account or the entire Affiliates Beta program at any time without notice

New PolicyAffiliates by Application

New PolicyCurrently in BETA

• Open only to accepted parties for now

• US Based Affiliates Only

• US Targeted Only

• Must Participate in Google Shopping

• Once Active, Affiliate effectively advertises products from a merchant’s

site by uploading with links that direct users to product pages on the

merchant’s site.

New Policy

• Must have Adwords Account Prior to Application

• Set up Google Shopping Campaign(s)

• Must have a Google Merchant Center Account Prior to Application

• Data Feed or API delivery of products to MC

• Must adhere to all Google Adwords & Google Merchant Center Policies

Google ShoppingWhat Merchants Need to Know

Google is not your babysitter!• Not their responsibility to notify merchants of active affiliates

• Merchant Center Settings

Affiliates section – General Settings Tab

What Merchants Need to Know

What Merchants Need to Know

• Lists affiliates attempting to advertise your products, including contact

information

• If no affiliates are advertising, this option does not show

• Can remove affiliate at any time (like if they violate an affiliate agreement)

• Changes/Exclusion Will be visible to Affiliates

• Changes to personal Merchant Center settings can take 48 hours or more to

be affect Product Listing Ads on the live SERPS

When Will Google Move

Out of Application to

Fully Available!?