Group 3Alex, Rohan, Shelley, John, Hemali, Bryan

Located in Mountain View CA

Google employs more than 20,000 people worldwide.

Revenues and Income Growth

Founded in 1998 Founders: Larry Page

and Sergey Brin CEO: Eric Schmidt Mission Statement:

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Background

Search

Google.com

Google videos

Google Images

Google Books

Google Finance

Google News

Advertising

AdWord

AdSense

DoubleClick

Client and Applications

Youtube

Gmail

Orkut

Chrome & OS

Google Docs

Google Desktop

Mobile

Android

Google Mobile Apps

Nexus

Google GEO

Google Maps

Google Earth

Google Sketch-up

Google 3D Warehouse

Products/ServicesMajor Categories

Products & Services :

69.7%

5.3%

4.8%

4.6%

4.4%

11.1%

Global Search Revenue Market Share-2Q10

Google Yahoo Microsoft(BING)Baidu Yahoo Japan Others

32.90%

30.60%

16.00%

14.40%

3.10%2.90%

Worldwide Smartphone OS market-share-4Q10

Google Nokia Apple RIM Microsoft Others

Online web users and business advertisers

Source: CanalysSource: Strategy Analytics

Target Market

Market Share

Differentiation from Competitors

New and upcoming features

Strategic acquisitions

Strong brand and Market position

Robust infrastructure

Ultra-high speed 1Gbps broadband network

Android Honeycomb

Nexus S

Google One Pass

Google TV

Google Online Magazine “Think quarterly”

Google Mobile Payment

Information Industry◦ Google’s mission statement”…to organize the world's information and make it

universally accessible and useful.”

Buyers◦ Advertisers

Suppliers◦ Public (user generated content)

Industry Characteristics

Competitors

Products

Market/Competitor Analysis

Originally search engine-focused

Now broadened into 2 additional markets◦ Smartphone◦ Social Media

State of Technology

Social responsibility programs◦ http://www.google.com/crisisresponse/index.html

Privacy and information concerns

China cyber attacks◦ Google’s statement

“There is no technical issue on our side. We have checked extensively. This is a government blockage carefully designed to look like the problem is with Gmail.”

Social/legal/ethical/cultural

Financials

Financials

Google’s mission◦ organize the world’s information and make it

universally accessible

Build or acquire strategy

Primary service is search

Acquisition helps building revenue

Strategic Management

Primary service Search Ranking algorithm

◦ Best locally relevant results served globally.◦ Keep it simple.◦ No manual intervention

Anatomy of search• Search the index• Evaluate the sites reputation• Analyze the web pages for relevance• Rank the web pages

Product and Service Offering

TYPE PRODUCT LEVEL OF SERVICE

Free Search, Gmail, google docs, etc…

Troubleshooting tips, forums

Paid AdWords and search keywords ads

1) AdWords Help Center 2) High rollers

Paid Google Apps

1) Encouraged to use web 2) Phone based support

Customer Relations

Products, services, and results speak for themselves

Google search is website’s main source

Places its product higher in search

Recently through print and television

Marketing

Total revenue of $29.3 billion, 96 percent of which is from advertising

Technologies to drive advertising and sales.

Adwords AdSense Google Display DoubleClick YouTube Google Mobile

Sales

Google Enterprise Partner Program ◦ Partners provide a range of services and

technologies complementing Google products. Google Enterprise Partner Portal

◦ Provides resources for sales, technical, and marketing information.

◦ Powered by the Google Apps set of technologies Google Enterprise Developer

Community◦ Provides set of API’s tools, tutorials, and

reference documentation.

Alliances and Partnerships

Traditional Search Non-Traditional Search

Ad Revenues Talent

The World is Flat

Anti-Trust Issues New Ideas

67% of Search market share

75% of Internet advertising revenues

97% of Revenue is search

Core Competency: Search Expand Search

◦ M&A Google Earth Android Pending ITA Software Inc

Acquisition◦ No Boundaries

Car Keys Lost Pets Waldo?

Acquiring and Retaining Talent is Compulsory

The World is Flat