google - phase two: from mobile app development to monetization
DESCRIPTION
Presented at the Israel Mobile Summit 2013 http://www.israelmobilesummit.comTRANSCRIPT
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Google confidential and proprietary 1Google confidential and proprietary
Phase Two: From mobile app development to monetisation
11th June 2013
Jason Bigler
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Google confidential and proprietary 2
Mobile has changed the world
1.2BNGlobal smartphone
penetration
3Average connected devices per person
150Times we check our
mobile per day
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Google confidential and proprietary 3
Mobile has moved to a second phase
Phase 1 Phase 2
Maximise
UsersMaximise
Revenue
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Google confidential and proprietary 4
Mobile is everywhere
Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-apps-dwarfs-mobile-web-2013-3
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Google confidential and proprietary 5
Why not enable your apps to deliver revenue?
Cost of development
Revenue potential
Familiar development environment and ease of development
Large install base of devices
0% 10% 20% 30% 40% 50% 60% 70%
43%
30%
31%
54%
30%
39%
51%
63%
IsraelGlobal
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Google confidential and proprietary 6
2012 Global Market
2016 Global Market
Ad
vert
isin
gS
ale
s
In-App Advertisin
g
Sponsorships
Virtual Goods, Apps & Content
Physical Goods
Premium
Freemium
Subscription
Direct
Indirect
Search
Display
$2.4B $13.4
B
N/A
$11B
$8B
$35.6B
$36.9B
Understanding how your apps can deliver revenue
Source: Informa, Juniper, Yankee
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Google confidential and proprietary 7
Are you connected to the apps ecosystem
AD
VERT
ISER
S
USER
S
DEVELOPERS
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Google confidential and proprietary 8
Challenges you face today
DISCOVERY MAKING MONEY USER EXPERIENCE
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Google confidential and proprietary 9
Solving the problems
DISCOVERY MAKING MONEY USER EXPERIENCE
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Google confidential and proprietary 10
A new AdMob: improved tools
SMARTERAPP PROMOTION
IMPROVED ADMOB MEDIATION
ROBUSTAD FILTERS
LOCAL CURRENCY PAYMENTS
IMPROVEDREPORTING
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Google confidential and proprietary 11
Thank You &Sign up: Optimization Clinic