Mobileageddonpocalyse

Product Mavens Sydney – April 15th, 2015

•Who I Am & Why I Claim “Expertship”

•What Is This All About?

•How Google Ranks Pages

•What is Known & Unknown

•Does It Affect You?

•What Should You Do?

Feature

Presentation

Who Is Michael Motherwell?•Got an IT Degree In 2001•Dotcom crash happened• Couldn’t find a “traditional” IT job•Discovered SEO via a job posting•Had a “Lightbulb moment” about why my sites failed• Yadda Yadda Yadda•Have worked In Search Ever Since

What’s All The Fuss?• February 26th, 2015, Google announced a mobile algorithm change

set for April 21st • googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mo

bile-friendly-search.html

• Google plans to, in their words, make “more mobile-friendly websites in search results”

• This excites SEOs, as it gives them the chance to “create content” (which is king) and to talk at events like this (yes, there is a subtext there)

• This scares everyone else, as names like “Mobilegeddonpocalypse” pop up.

Google Is Doing A Good Thing

How Google Ranks PagesOriginally, there was one algorithm for all searches• Pre Google: “Relevance” – She who uses the Word most, WINS!• Early Google: “Relevance” X Importance – Use the word, and have

the most links

Google Today: there are hundreds of subtle variations:• Recent Google: Relevance X Importance (X Special, Query Specific

Factors)

Special Factors include:

1. Page speed

2. User details (Location, device etc)

3. Mobile factors

4. Specific search elements

5. User feedback

Mobilegeddonpocalyps

e, Affects Only Mobile

Searches

What We Know & Don’t

Know

What We KnowImpacts Mobile Searches ONLY

What fraction this is for individual sites can be determined via Analytics.

What We KnowReal Time

Google decides as it crawls each individual page if it is mobile friendly.

Changes you make will have (fairly) immediate effect

What We DON’T

KnowSeverity

Is it all or nothing, where unfriendly sites disappear, or is it a scale, where they drop 3-10 places?

How Do I Know If It Affects

Me?

Sign Up For Webmaster Toolshttps://www.google.com/webmasters/tools/home?hl=en

Webmaster Tools

Mobile Usability

What Should I Do?

Fix Google’s Suggestions• Most will be self evident for a Designer/developer, but here are some

good links to send them JIC: https://developers.google.com/web/fundamentals/layouts/rwd-fund

amentals/

Mobile usability: https://support.google.com/webmasters/answer/6101188

BUT There are TWO specific SEO Changes:

Don’t Block CSS JavaScript via

Robots.txt DO NOT BLOCK CSS OR JavaScriptUser-agent: *

Disallow: /css

Disallow: /javascript

Disallow: /images

If You Use An M SiteMake Sure You Redirect Google’s UAs

• http://m.linedmedia.com.au • https://support.google.com/webmasters/answer/1061943?hl=en

Feedback Loop: Test Your Site• https://www.google.com/webmasters/tools/mobile-friendly/

Feedback Loop: Test Your Site

Wrapping This Up1. Get Webmaster Tools - https://www.google.com/webmasters/tools/

2. See if Google has flagged your site

3. If Google has, Fix the errors

4. Test the individual pages https://www.google.com/webmasters/tools/mobile-friendly

5. Make SURE:

i. You DO NOT Block CSS JS in you robots.txt

ii. For M Sites, you redirect the Google Uas

Lined MediaSuite 7, 174 Pacific

HighwayNorth Sydney, NSW

02 8021 3384

Thanks for your time.Let’s keep talking