Google Makes Their Move: Check Mate! And Search Changes Forever

Google has finally made their move, and it’s shocked the social marketing

world. They have managed to integrate Google+ and search so

completely, that suddenly having a Google+ account is equally, or more

valuable, than traditional forms of high paid PPC advertising. Now, social

marketers have the opportunity to get top placements – the cost? A content

division tacked onto your business.

Google+ On The Top Right of Search Results

Google has placed Google+ accounts on the top right of targeted search

terms on the search engine’s pages. The implications of this bold move are far reaching, and they’re going to have

a massive effect on the social marketing niche. Let’s explore how.

• This change to their algorithm means that Google+ accounts are now

vitally important to SEO. In fact, we predict that account sign ups will

skyrocket, now that Google has made their social network so desirable to

marketers.

• The new algorithm makes social networking a dominant player in the success of any business online. The

more you connect and share on Google+, the higher your chances of

getting free placement on a top ranking search result.

• Marketers will begin to move away from traditional forms of SEO,

like mass backlinking or the more dubious black hat techniques to get

high rankings. You can’t trick this system, placement has to be earned.

• The size of your network on Google+ matters, the amount of

content you publish daily, and the level of interaction you have on your page.

With a great Google+ account, you won’t have to invest so much cash in

PPC marketing.

• Social influence is now irrevocably linked to your Google+ account. We expect to see larger social budgets, and more time and effort spent on

developing and maintaining Google+ pages.

• Search and social are now combined. You’ll be able to search

logged into your account, to receive a personal search display, based on your Google+ preferences and tracked data. You’ll also be able to search logged out

for more general results. Either way, Google’s new social network will be

there.

• Content creators will have more influence online, and better SEO. Your

business will need to feed your company’s content engine, if you’re going to place well. This means that you’ll need a lot more content, more often. Social divisions in companies,

and outsourcing social marketing just became more important than ever.

• Stickiness matters. In other words, its not enough to publish content, this content has to keep people reading, interacting and returning for more.

You could have 8 million updates, but if you don’t have ‘stickiness’ you won’t

rank for this new SEO opportunity.

It’s clear that Google has finally done something right. Gone are the days of

bots, fake humans and automated campaigns. It’s virtually impossible to cheat in social media, because people

only interact with other people.

The opportunity has presented itself. Almost overnight, Google+ has

become one of the most influential tools in your social marketing box of

tricks. Use it well!

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com