google home service ads overview gregg towsley grow plumbing

Confidential + ProprietaryConfidential + Proprietary

Home Service Ads Overview

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

Proprietary + ConfidentialProduct Overview● The Home Service Ads show at the top

of Google’s search results, when someone searches for local services.

● Appearing in the Home Service Ad is a badge of trust -- only providers who have met Google’s qualifying criteria will be featured.

● Categories:○ Main: Plumbers, Locksmiths,

HVAC, Garage Door, Electricians

○ Testing: Painters, Towing, Auto Glass, House Cleaners, Handyman

● HSA build the businesses a polished profile page, so that people can see exactly which services it offers, and the hours of operation.

● Providers are approved by Google review: Background, quality, insurance, and active license

● The Home Service advertisers get a Google guaranteed badge, access to the Home Service app, premium promotion, and more.

Proprietary + Confidential

How does a customer find one of our pros?

1. A customer searches for one of the thousands of search terms that will trigger the ad (everything from general “Plumber” to specific “leaky faucet”)

2. If IP address or specific search (“plumber SF”) is in one of our HSA cities, our HSA ad unit shows in top three positions

3. The customer fills in details about the job and can select up to 3 providers to send a message to (on desktop search) OR clicks to call a Pro on mobile device (mobile search)

4. Pro responds with a quote or a message asking for more detail5. Customer books job w/ pro6. A request to leave a review is automatically sent to customer when job is finished7. Ads are ranked by; Relevance, Reviews, and Response time

What are Home Services Ads?

Proprietary + ConfidentialProduct ViewMobile Desktop


Proprietary + ConfidentialAd View


Google guaranteed

Click to call from ad unit

Only Tier 1 is visible without scrolling

Richer profile information*

● License● BGC +

Insured● Completed

jobs

Google guaranteed

Verified reviews

Product Features


- Atlanta, GA - Los Angeles, CA

- Sacramento, CA - San Diego, CA

- San Francisco, CA - Seattle, WA

- Stockton, CA - Philadelphia, PA

- Phoenix, AZ - Chicago, IL

- New York City, NY - Washington, DC

We plan to launch/expand verticals in the following markets in October / November 2017:

- Boston, MA

- Dallas, TX

- Detroit, MI

- Houston, TX* (TBD due to Hurricane Harvey)

- Miami, FL* (TBD due to Hurricane Irma)

- Riverside/San Bernardino, CA

- Baltimore, MD

- Charlotte, NC

- Cincinnati, OH

- Denver, CO

- Las Vegas, NV

- Minneapolis-St. Paul, MN

- Orlando-Daytona Beach-Melbourne, FL

- Pittsburgh, PA

- Portland, OR

- San Antonio, TX

- St. Louis, MO

- Tampa-St Petersburg (Sarasota), FL

Current Home Service Ads DMAs



October/November Launch/Expanded Verticals Markets

- Boston, MA

- Dallas, TX

- Detroit, MI

- Houston, TX* (TBD due to Hurricane Harvey)

- Miami, FL* (TBD due to Hurricane Irma)

- Riverside/San Bernardino, CA

- Baltimore, MD

- Charlotte, NC

- Cincinnati, OH

- Denver, CO

- Las Vegas, NV

- Minneapolis-St. Paul, MN

- Orlando-Daytona Beach-Melbourne, FL

- Pittsburgh, PA

- Portland, OR

- San Antonio, TX

- St. Louis, MO

- Tampa-St Petersburg (Sarasota), FL


What doesn’t cost money?● Clicks on ad● Viewing of profile● Impressions● Calls that don’t last >20 seconds, calls that are not

returned

Generous lead return policy:● Area they don’t service/job type they don’t do● Ineligible call/message - competitors, marketers, etc

Lead return policy

What costs money?● Any message lead● A call that connects a pro to a customer● A missed call that is returned

PricingCost Per Lead will vary by Location/DMA, and Service Provider type


● The budget is set WEEKLY for a pro. ● The budget is the MOST they can be charged in that week● They will only be charged for # of leads sent, up to the budget● The pro can pause, increase or decrease the budget at any time● The budget will carry over from the budget set the week before

○ E.g. if the budget was set at $500 it will carry over until the budget restarts on Sunday the next week

○ If the budget is changed to up or down, the most recent budget will be what is automatically started on the beginning of next week.

● When the budget runs out, the providers paid ad will stop showing and they will drop into the free listings

Weekly Budgets

Budgets



● Only available for active HSA providers

● Up to $2,000 per job

● Has a lifetime limit for customer

● Customer must opt-in for specific job

Google Home Service Amazon Angie’s List Porch

Up to $2,000 Up to $2,500 (original service cost) Up to $100,000 (purchase price) Up to $1,000

All GHS pros, when customer opts in All providers/services

- All providers/services- Only customers with Premium and Plus memberships Only badged providers

Google Guarantee


Click Here - for Signup/Registration form

● Support Numbers○ 866-2-GOOGLE - Ask for Home Service Ads Department

○ 650-253-0000 - Option 1, then Option 4

● Click Here for additional Home Service Ad information

Sign Up/Registration and Resources

https://docs.google.com/a/google.com/forms/d/e/1FAIpQLScxbTGyj9gVKtkg4jzDjSWbUovIRKG3Dj6s0AMiI7uPg7Hu8g/viewform

https://www.google.com/adwords/express/home-service-ads/

google home service ads overview gregg towsley grow plumbing

Business