google glass [fall 2013] dr. karen freberg
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GOOGLE GLASS
TO BOLDY GO WHERE NO PR PROFESSOR HAS GONE
BEFORE
KAREN FREBERG, PH.D. KFREBERG
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Space.. The final frontier..
This is the voyage of the PR professor..
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WHAAA??!!I THOUGHT WE WERE HERE TO
TALK ABOUT GOOGLE GLASS, NOT STAR TREK!
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INTRO
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#IFIHADGLASS• Twitter campaign:
2013• Tweeted: Use Glass
to show what it was like to be a PR professor teaching social media at UofL
• Got accepted to program March 2013
• Got Google Glass July 2013
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Getting glass
• Only available in LA, SF, and NYC
• Google Locations• Set up with Glass
representative and get the necessary training and overview with Glass
• My Dad was my +1
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I haz Glass!!
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Opportunities w/ Glass
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Using glass in class
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Sharing Glass
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CAMERA1
2
3
4
VIDEO AND AUDIO
SEARCH ENGINE [GOOGLE]
EMAIL, TEXT MESSAGE, DIRECTIONS, ETC
Google Glass components
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Google Glass Opportunities
• Obvious “Cool” factor• Opportunities to share experience
with others [ex. rise of selfies on social media w/ Glass]
• Sharing point of view • Collaborations for teaching,
research, and community
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Google Glass Challenges• Privacy Issues [for others and the
Glass user]• Ethical Concerns • Reputation Management• Security issues• Features with Glass [ex. using
glasses, voice command]• Perception of Glass [ex. “Glass****,”
cyborgs, Big Brother, etc]
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Google Glass Opportunities for PR• Press Conferences + Media Relations• Rise of Video Pitches• Brand Ambassadors• Citizen Journalism• Data analytics + considering source &
location• Augmented Reality [evolution of info on
mobile]• Storytelling from point of view of user• Real-time accounts on the ground [crisis
communications]
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“My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information
come to you as you needed it. And [Google Glass] is now, 15
years later, sort of the first form factor that I think can
deliver that vision. Sergey BrinGoogle Co-Founder
Source: TED Bio [http://www.ted.com/speakers/sergey_brin.html]
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Google Glass Cases• Diane Von Furstenberg & NY Fashion Week
[Models with Google Glass]• NBA Draft w/ Victor Oladipo• Social Media Professionals
• Brian Solis• Robert Schoble
• Politicians• Newt Gingrich
• Celebrities • Alyssa Milano & Kevin Smith• Kunal Nayyar [Big Bang Theory] for 2013
Emmy’s
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Best practices• Understanding the role of a storyteller &
sharing your point of view.• Shared experiences = impact and
changed perspectives.• Not everything you read is true – ask
questions and do your research.• Be creative w/ how you use tech, but
follow legal, security, and ethical protocols.
• Brainstorm & discuss new ideas• Think before you record, capture, share,
etc…
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Apps for Google Glass [post]
Glass Apps [list of Glass apps for Explorers]
Sergey Brin TED Talk: Why Google Glass? [video]
Google Glass Resources