google app indexing
TRANSCRIPT
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Back in 1991…
The very first website
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200M
400M
600M
800M
1B
1998 2006 2014201020021992
1M Web Hostnames
1B Web Hostnames
1M Apps on Play Store
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“As for websites, mobile search will become a key way to discover and
engage with apps”
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So many apps, but how many do we actively use?
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60% are not used
5
10
15
20
25
30
35
2011 2012 2013
23
10 11 12
28
33
Apps on smartphone
Actively used apps
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–VentureBeat
“Imagine a web without URLs. That’s what the mobile app world looks
like now”
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Deep Linking
Emerging technology to reference contents, pages, states of the apps
Makes easy to jump from one app to an other
Create a richer mobile UX
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Giants Driving Adoption
Cards AppLinks
• Announced in April 2013 • App-to-App linking • Opens apps or download them from a post
• Highest adoption rate for top apps
• Announced at F8 2014
• App-to-App linking
• Only for AppLinks-enabled apps
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Giants Driving Adoption
Cards AppLinksApp Indexing
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App Indexing
Acquisition Re-Engagement
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Acquire new users
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Increase traffic
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Autocompletion
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Now On Tap
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Higher Ranking
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Case Studies
+15% - dormant app user re-engagement
+10% - weekly sessions per active user
+22.2% - search impressions
+20% - visits coming from Google Search
2x - chance to share an article
+9.6% - restaurant page views
https://goo.gl/AgNkML
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Case Studies
+11.6% - daily traffic from referrals
+4.5% - CTR for deep links over web links
+8% - app traffic
https://goo.gl/AgNkML
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Indexing the app
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Requirements
Google Chrome / Google Search app
Android 2.3+ (API level 9)
User must be signed in for Autocompletion benefits
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Add Deep Linking Support
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Add Deep Linking Support
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App Indexing APIs
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Publish the Deep Links
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Publish the Deep Links
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URI Schema
protocol package ID
scheme
host path
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Associate app with web site
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Associate app with web site
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Google Search Console
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Google Search Console
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Google Search Console
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Google Search Console
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Google Search Console
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Android Studio 2.0
Support for deep linking
Code generation
Static Analysis
Real time testing
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App Indexing for iOS 9
Rely on Universal Links
Re-engage users
Ranking boost
No new user acquisition
CocoaPods repository
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Integrating App Indexing in iOS 9
Support Universal Links in UIAppDelegate
Create the app-to-site association
Add a com.apple.developer.associated-domains, listing each domain associated
Create an apple-app-site-association file for each associated domain with the content your app supports and host it at the root level of your domain.
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Integrating App Indexing in iOS 9
Pull App Indexing from CocoaPods
Import App Indexing
pod ‘GoogleAppIndexing'pod install
#import <GoogleAppIndexing/GoogleAppIndexing.h>
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Integrating App Indexing in iOS 9
Register your app in AppDelegate
(BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { [[GSDAppIndexing sharedInstance] registerApp: @"iTunes ID”]; return YES;}
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SEO for App-only content
App Indexing API
Time spent on a single content
App Crawler from Googlebot
Don’t cheat!
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Measure App indexing benefits
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Measure App indexing benefits
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Measure App indexing benefits
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App Indexing for App-only content
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Google App Streaming
For apps with app-only content which are not installed
Run the app remotely
Works out of the box
No iOS support… yet
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Google App Streaming
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Google App Streaming
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Google App Streaming
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Google App Streaming
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Google App Streaming
Experimental version
Running on Google Play app
Streaming from Google Cloud Platform
Only for Lollipop+
Only searching with Google app
Only over WiFi
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SignUp for Preview
https://developers.google.com/app-indexing/app-only
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References
App Indexing on Google Developers - https://developers.google.com/app-indexing
App Indexing on Android Developers - http://developer.android.com/training/app-indexing
Rocket Guidelines for App Indexing - https://wiki.jira.rocket-internet.de/display/RELEASE/App+Indexing
Case Studies - https://developers.google.com/app-indexing/partners/case-studies
App Streaming - http://marketingland.com/google-app-streaming-web-of-apps-152449
Search Quality Guidelines - http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
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Tips And Tricks
App Indexing for app-only content available soon
Include App Indexing API
Prefer http over custom schema
Index iOS content with Universal Linking
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Tips And Tricks
Continue to add deep links
Coverage is important
Consider App Indexing a requirement
First Click Free experience
Use Google Search Console