google analytics seminar - part 1
DESCRIPTION
Part one of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).TRANSCRIPT
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Introduction to Google Analytics
Hosted by Work Interactivewww.work-interactive.com
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Google Analytics OverviewGoogle Analytics is a free, hosted web analytics tool that can help you create more effective sites and increase ROI on marketing campaigns
With Google Analytics, you can:
•Make informed site & content decisions
•Increase conversions
•Measure keyword and ad performance
•Track a wide variety of metrics
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Providing Answers to Difficult Questions
How are visitors using my site?
How can I make my marketing campaigns more effective and accountable?
Am I creating effective content?
Where and why are shoppers abandoning my shopping cart?
How do I improve site interaction?
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A Few Features...
•Map Overlay
•AdWords Integration
•Internal Site Search
•Benchmarking
•Funnel Visualisation
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Interface Navigation
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Initial Screen
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Analytics Settings
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Report Interface
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Report Structure
5 Main Navigation Categories:Visitors•Visitor information such as loyalty, language, and location
Traffic Sources•Natural and paid sources of traffic; includes AdWords reports
Content•Pages viewed
Goals•Conversion rates and goal paths
Ecommerce (if enabled)•Commerce tracking, visitor loyalty, revenue sources, and product-specific information
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Setting a Comparison Date RangeYou can use either the Calendar or Timeline to select a comparison date range
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Multi-Line GraphsCompare two metrics over time
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Narratives and ScorecardsThe narrative summarizes the traffic that’s included in the reportThe scorecard provides metric aggregates and averages
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Report Tabs
Use the tabs to toggle between difference kinds of metrics
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Quick Segmentation
Use the Dimension menu to segment table data by Source, City, Campaign etc.
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Keyword ReportsWithin the Keywords and Search Engines reports, you can show all keywords (total), or only paid or non-paid keywords
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Hourly Reporting
For Reports with hourly reporting, you can change the report view
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Report Views