google analytics - regular expression

ì Google Analytics Regular Expression

If so, it’s 5me for you to learn about Regular Expressions and how Google Analy5cs uses them.

By @daydev – Banyapon Poolsawasd


In Google Analy5cs, you can use Regular Expressions to create filters. Many filters require Regular Expressions. If you don’t know what filters are, you can start learning about them here. create one goal that matches mul5ple goal pages. Perhaps your “thank you” page has many names, but to you, all leads are the same goal. So you can use Regular Expressions to “roll them up.” fine-‐tune your funnel steps so that you can get exactly what you need. Remember, Regular Expressions can be specific.



Start a Regular Expressions A Backslash “\” A backslash “escapes” a character If Goal URL is /folder?pid=123

How to The ques5on mark already has another use in Regular Expression rule. We can do it like this: /folder\?pid=123

1st



The pipe (tube) “|” is the simplest of Regular Expressions User for a Goal Set1 or Set2. (| = OR)

Example Coke|Pepsi is mean Google Analy5cs keyword report to find all examples of searches that came to their blog using either the keyword Coke or the keyword Pepsi.

2nd



dot “.” Matches any single character (le^er, number or symbol)

Example Place "." everywhere with regular expression .ate it will match late, date, sate, or any four-‐character expression

Expression Condi3on input google.com it will match google4com, googlescom, googledcom if you need to find google.com only you will used expression like "google\.com"

3rd



Dollar sign “$” in regular expressions

$ Match to the end of the field Example suppose you have some pages that end in "htm" and others in "html."

Expression Condi3on site$ matches ending with site but not sitescan

4th 5th A Caret “^” in regular expressions Requires that your data be at the beginning of its field

Example ^site matches sitewhat but not mysite

Expression Condi3on If you need to find Goal URL "subfolder2/" in "/folder1/subfolder2/index.html" use regular expressions "^/subfolder2" it will match "subfolder2/index.html"

can used "^/subfolder2/index\.html"



6th The Star "*" in Regular Expressions Matches zero or more of the previous item

Example The default previous item is the previous character. “goo*gle” It will matches gooogle, goooogle, goooooooooogle

Expression Condi3on The previous item is defined as the previous character aa*rgh. That will match aargh and aaargh and aaaaaaaaargh

7th The Dot Star ”.*” There are two Regular Expressions that, when put together

Example use "/XXX/.*index\.php" It will match everything that starts with XXX/ and ends with index.php



8th

A Plus Sign "+" matches one or more of the former items, which, as usual, we’ll assume is the previous character

Just like a star, except that a plus sign must match at least one previous item

Example “gooo+gle” matches goooogle, but never google.

9th

Grouping Parentheses “()” in Regular Expressions work the same way that they do in mathema5cs Use parenthesis to create an item, instead of accep5ng the default

Example Thank(s|you) will match both Thanks and Thankyou "/folder(one|two)/thank" It will Match /foldertwo/thanks /folderone/thank



10th square brackets "[]" and dash "-‐" or "[-‐]” ,use brackets to create a list of items to match to, like [abc] creates a list with a, b and c in it

Example [a-‐z] – all lower-‐case leêrs in the English alphabet [A-‐Z] – all upper-‐case leêrs in the English Alphabet [a-‐zA-‐Z0-‐9] – all lower-‐case and upper-‐case leêrs, and digits.

Grouping

Use dashes "-‐" with brackets to extend your list, like [A-‐Z] creates a list for the uppercase English alphabet

Note they are not separated by commas.



11th Braces “{}” repeat the last “piece” of informa5on a specific number of 5mes.

Example IP address – they ouen have a block of numbers. So let’s say that their IP addresses go from 123.145.167.0 through 123.145.167.99 Used: 123\.145\.167\.[0-‐9]{1,2}

Not in a Document

such as {x,y}, it means, repeat the last “item” at least x 5mes and no more than y 5mes

Braces are not covered in the Google Analy5cs documenta5on, but they are supported



Thank You for A^en5on


google analytics - regular expression

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