google analytics - charleston wordpress user group
DESCRIPTION
Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.TRANSCRIPT
Tina Arnoldi
Coastal Community Foundation
360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org
It’s not retroactive
Always keep a raw profile
User is logged into their Google account
◦ Impacts analytics, not paid search
Check “search queries” in webmaster
tools
Custom filters
There is an easy workaround within analytics to determine intent
Who’s not there?
-site:coastalcommunityfoundation.org "coastal community foundation"
Audience ◦ Mobile
Overview
Email newsletters
Website changes
New feature
PPC campaigns
Speaking engagement
New/updates referral site campaigns
Is it a blog post?
Did people complete a task?
Consider a segment for your landing pages, can also do this for your blog
People have to leave from somewhere
Monetize the top exit pages
Did you expect them to go somewhere else? ◦ Ex. Learn about XYZ nonprofit
Make a donation or volunteer
Caution against daily
Weekly for 3-12 months
Monthly for < 12 months
Use a metric other than visits or page views ◦ Ex content reports
Reorders row based on metric and traffic, top rows are the ones to pay attention to
If you’re running a big PPC campaign, you want to see traffic beyond organic search.
Where do people drop off?
What leads to a conversion?
Is channel X at the end of the conversion process or driving traffic toward conversion?
29
Based on user IP
30
31
Is social media providing an assist with conversions?
Conversions ◦Multi-Channel Funnels Assisted conversions Can drill down
35
Make notes on big changes
Numbers in context
Combine metrics
Remember the big picture
What’s your “so what”?
360 Internet Strategy, LLC
UniqueAndHandmade.com
Coastal Community Foundation
SCTechAcademy.org
ReStartSC.org
[email protected] * 843.793.6036
[email protected] * 843.410.9320