google analytics · 2018-08-18 · step 2: ga installation with gtm 1. fetch tracking id from...
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![Page 1: Google Analytics · 2018-08-18 · Step 2: GA Installation with GTM 1. Fetch Tracking ID from Analytics Account 2. Create a new tag in tag manager 3. Create a GA tracking ID variable](https://reader034.vdocuments.site/reader034/viewer/2022042306/5ed1c342eeae11434b474fd1/html5/thumbnails/1.jpg)
Google Analytics
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Overview● What’s Google Analytics?● The Google Analytics implementation formula.● Steps involved in installing Google Analytics.● Tracking events, campaigns and ecommerce data.● Creating goals and funnels for proper analysis and
reporting.● Understanding the Analytics dashboard, and
creating a custom dashboard.
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What is Google Analytics?
And why should you know about it?
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A tool by Google that measure website user interactions to help you analyze and take right marketing decisions.
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GA Implementation Formula
● Step 1: Google Tag Manager Installation
● Step 2: GA Installation using GTM
● Step 3: Tracking Events● Step 4: Creating Goals & Funnels● Step 5: Tracking Ecommerce
Data ● Step 6: Tracking Campaigns● Step 7: Creating Custom
Reporting Dashboard
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Tools Used in this Training
1. Google Merchandise Demo
Account2. Google Tag Manager3. Google Tag Assistant (Chrome
plugin)4. Wordpress
5. Wordpress Google Tag Manager Plugin
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Let’s go data driven digital marketing?
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Step 1:
Installation of Google Tag Manager
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What’s Google Tag Manager?
A free tool to install and manage tracking and application scripts without a help of a developer.
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How to install it?
1. Create account and get container code or ID
2. Install GTM plugin in wordpress
3. Verify with Google tag assistant chrome plugin
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What you should know about:
Tags - Triggers - Variables
And...
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Data Layer:A data layer is an object that contains
all the information that you want to pass to Google Tag Manager.
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Let’s move further with
Data Driven Digital Marketing
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Step 2:
Google Analytics Installation with Tag
Manager
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Step 2: GA Installation with GTM1. Fetch Tracking ID from Analytics Account2. Create a new tag in tag manager3. Create a GA tracking ID variable in tag manager4. Create a pageview trigger in tag manager5. Test the installation with debug mode6. Publish the tag7. Use Google tag assistant to verify8. Verify with GA real time report
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Dashboard Overview and Understanding of Important
Terms
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● User● Session● Pageviews● Bounce Rate● Exit● Conversion Rate● Source / Medium
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Step 3:
Tracking Events with GTM
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What’s an event?
An event is an action taken by a user on your website.
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How can you track events?1. Button Click Tracking
2. Scroll Tracking
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Button Click Tracking
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Button Click Tracking
1. Create a generic click trigger2. Fetch button click unique identifier from data layer3. Create a tag4. Modify generic click trigger for button click5. Test with preview and debug mode6. Verify with GA real time report
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Scroll Tracking
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Scroll Tracking
1. Enable scroll depth variables2. Create scroll trigger3. Create scroll tag4. Test with preview & debug mode5. Verify with GA real time report
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Step 4:
Goals and Funnel Tracking
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Goals are objectives you create for your marketing.
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Type of Goals you can Track in GA
Destination Duration Pages per session Event
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Step 5:
Tracking Ecommerce Data
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Step 5: Tracking Ecommerce Data1. Enable ecommerce from GA Admin
2. Enable ecommerce from GTM WP Plugin
3. Find an event name “gtm4wp.orderCompleted” from Chrome developer tool
4. Create a Transaction tag in GTM
5. Create a custom event trigger using event name
6. Test with GTM preview and debug mode
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Step 6:
Custom Campaign Tracking
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UTM (Urchin Tracking Module) parameters.
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Step 7:
Creating Custom Reporting Dashboard
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Step 7: Creating Custom Reporting Desktop Example: Conversion Summary Dashboard
1. What is a conversion rate of each source/medium?
2. What is a conversion rate from each device type?
3. What is a conversion rate from each city/country?
4. What is a conversion share of each source medium?
5. What is a conversion share of male vs female?
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GA - Ask a Question
https://www.youtube.com/watch?v=Y_NrnMETM3c
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Now the fun part!
A Quiz
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Question One:
Your company created a new eBook and published it on your website. How can you use Google Analytics to see how many people downloaded it?
● Setup a Goal● Look at number of sessions on eBook
landing page● Look at the referral traffic to eBook landing
page
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Question Two:
Your boss wants to know which devices are being used to visit your company website. You can gather data on which of the following devices:
● Desktop computers● Tablets● Smartphones● All of the above
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Question Three:
Your client asks you to pull information around geographic location, age and gender for their website audience. These are called:
● Dimensions● Metrics● Goals
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Bonus: A deadly combinationQuantitative Analysis = Google Analytics
Qualitative Analysis = Hotjar Analytics
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And finally…
Any Questions?