GOOGLE ALGORITHM UPDATES

Google change the algorithm 500 to 600

times in a year. Its changes are few minor. Its occasionally rolls out

a major algorithm updates are panda,

penguin and hummingbird.

PANDA ALGORITHM UPDATES

Panda updates are those which include the significant algorithmic component. They estimated the impact at 3-5% of queries affected.

PENGUIN ALGORITHM UPDATES

• Penguin updates are coming in Google algorithm for many years now the time is to update the new penguin refresh update. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm).

HUMMINGBRID ALGORITHM UPDATES

• Hummingbird algorithm updates rolled out about a month earlier. Hummingbird has been compared to Caffeine. Hummingbird is more attention to each word in a query because its name comes from being "precise and fast".

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