GOOGLE ALGORITHM UPDATES

Google change the algorithm 500 to 600

times in a year. Its changes are few minor.

Its occasionally rolls out a major algorithm updates are panda, penguin and

hummingbird.

PANDA ALGORITHM UPDATES

Panda updates are those which include the significant algorithmic component. They estimated the impact at 3-5% of queries affected.

PENGUIN ALGORITHM UPDATES• Penguin updates are

coming in Google algorithm for many years now the time is to update the new penguin refresh update. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm).

HUMMINGBRID ALGORITHM UPDATES

• Hummingbird algorithm updates rolled out about a month earlier. Hummingbird has been compared to Caffeine. Hummingbird is more attention to each word in a query because its name comes from being "precise and fast".

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