google adwprds
TRANSCRIPT
HOW DO YOU USE THE NET?
• Do you ignore the ads?
HOW DO YOU USE THE NET?
• Do you ignore the ads?• Ever clicked an ad?
HOW DO YOU USE THE NET?
• Do you ignore the ads?• Ever clicked an ad?• Was the ad related to your mindset at the time
you clicked?
WHAT IS AD WORDS?
Reason why Google is worth billions
WHAT IS AD WORDS?Reason why Google is worth billionshttp://adwords.google.com
WHAT IS AD WORDS?
• Reason why Google is worth billions• http://adwords.google.com• Targeted Web advertising for your business
WHAT IS NEEDED TO START?
A Google Email address (free)A credit cardA website where clicks are directed
A site that allows online ordering Or has an easy way to reach you
HOW MUCH DOES IT COST?
• You generally pay per click• Popular search words cost more• You set a daily budget
(no way to perfectly enforce)
HOW DOES IT WORK?
• Landing page is scanned• Relevance of search words is scored for
search placement• Relevance to WebPages with ads is used to
determine content placement
EXAMPLE WEBPAGE WITH ADS (CONTENT PLACEMENT)
GMAIL WEBPAGE WITH ADS
GETTING STARTED, TERMINOLOGY
CampaignsAd groupsText adsSearch wordsNegative search wordsAd impressions
CAMPAIGN OVERVIEW
CAMPAIGN SETTINGS
AD GROUPS
ADS
TEXT AD SPECS
• Heading, 25 chars• Display Line 1 – 35 chars• Display Line 2 – 35 chars• Display URL – 35 chars (USE IT!)• Actual URL – not displayed, as long as needed
SEARCH WORDS
NEGATIVE SEARCH WORDS
TIPS
Don’t be afraid to try itClick around, try various features/toolsCreate landing page on website for each ad
groupCreate multiple ad versions
Monitor which gets more clicks
TIPS
Think like your customerThink like GoogleThink of others that are NOT customersDo some searches yourself
Check out competition Examine content of websites that come up
New search words
TIPS
Start cheap and analyze your resultsFollow Google’s tipsKeep dairy of changes, note resultsMake ads with call to actionChose words carefullyEmail yourself, study ads that appear
COMPARE ADS TO SEO
THANK U
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