goodbye tv ads, hello sponsormagic · john legend w lionel richie w meghan trainor w kelly clarkson...
TRANSCRIPT
Goodbye TV Ads, Hello SponsorMagic
Introducing a more excellent way to connect with your TV audience and build your brand
The Advertiser’s Dilemma
“Your ads interrupt me.”
“There are too many ads.”
“Advertising is irrelevant to me.”
“I don’t trust advertising messages.”
People hate advertising:
• DVR ad skipping
• Subscription video services: Netflix, HBO
• Commercial free satellite radio
• Web & mobile ad blockers
People avoid advertising:
The Advertiser’s Dilemma
Connecting with people who:
• Don’t want to see advertising
• Find advertising to be irrelevant
• Resent the intrusion of ads
• Have ways to block or avoid advertising
You need a whole new strategy …
SponsorMagic!
What is SponsorMagic?
• Creating magic moments for viewers
to experience your brand
• A way to build brand awareness and
affinity that’s NOT advertising
• Customized branded entertainment
integrated into the program
• Fresh, new promotions created for
each show
• Product placement and demos in
the form of songs, sketches, parodies,
prize giveaways, and other
programming techniques
Presenting …
Your
Brand!
SponsorMagic!
Why it’s better
• Viewers stay engaged with your
message because it’s part of the
entertainment
• Your brand is associated with the good
feelings generated by the program
• The audience can’t skip over your
brand message because it’s grafted
into the show
• Fresh, new message every week
• No advertising production costs
Presenting …
Your
Brand!
SponsorMagic on TV
Where can I find a program with SponsorMagic opportunities?
Innovative TV Programming
An innovative brand sponsorship program needs an innovative TV program
Coming Early 2018 …
Innovative TV Programming
• A variety show to bring all generations together
• Hosted by show-biz team Stu Newmeyer and Laurie
Stillman
• Star-studded family entertainment
• Live studio audience
• Prime time-family time: Sundays at 7:00 p.m. on
Pop TV
• Commercial free – no advertising interruptions
Celebrities Prizes Stand-up Theater
Music Skits Improv Country
Comedy Hip-Hop Modern Dance Games
Innovative TV Programming
• To provide uplifting family entertainment that
counters the negativity prevalent in the culture
• To give people a wholesome entertainment vehicle
that brings the generations together
• To update the classic variety show format for today
• To integrate TV programming with digital and
social media for interactive audience experiences
• To create an entertainment vehicle for brands to
engage with the audience in meaningful ways
that is NOT interruptive advertising
Mission:
Stu & Laurie Variety Hour partners to support
U.S. Military Veterans
Innovative TV Programming
• Help TIUFTT expand its impact for supporting
wounded warriors, Armed Forces veterans and
their families
• Location segments from military bases
• Overseas uplink segments
• USO shows
• Annual telethons
• And more!
Mission: Entertainment for good
Promote TIUFTT mission
Expand TIUFTT impact
Innovative TV Programming
• $1 million in TV time promoting Tee It Up for
the Troops
• Promote TIUFTT on all marketing channels:
TV/radio spots, website, social media
• 100% of money raised goes directly to
TIUFTT
• Sponsors recognized for their corporate
support of TIUFTT
Mission: Entertainment for good Partner benefits
All Star Lineup for All Ages
Tom Jones
Adele Garth Brooks Neil Diamond
Carrie Underwood
Bruno Mars Justin Timberlake
John Legend w Lionel Richie w Meghan Trainor w Kelly
Clarkson w Usher w k.d. Lang w Nora Jones w Michael
Bublé w Shakira w Smokey Robinson w Josh Groban w
James Taylor w Rod Stewart w Tim McGraw w Faith Hill w
Carlos Santana w Sugarland w Bette Midler w Mike Love
w Dolly Parton w Ariana Grande w Shania Twain w Ringo
Starr w Nicole Scherzinger w Sting w Bruce Springsteen
And a host of others
Executive Production Team
Backed by accomplished entertainment industry leaders
• Variety Entertainment Group, LLC
• Decades of production experience in TV,
movies, theater, music, choreography
• Multiple industry awards for creative work
• Successful, long-running programs
• Access to top entertainment talent
Award Winning Production Team
• ABC-TV Make a Wish
• The Night Stalker
• Animals, Animals, Animals
• The Onion Field
• Miss Junior America Pageant
Ron Dunn, Director
Credits (partial list)
Directed (partial list)
Meryl Streep w Jack Nicholson w Jay Leno w Robert
Redford w Bette Midler w Tommy Lee Jones
U.S. Army Ambassador, nine years
Award Winning Production Team
Seven-time nominee and three-time
Emmy Award winner
Walter Painter, Choreographer & Director
Awards
Credits (partial list)
• Academy Awards (4 shows)
• Tony Awards (2 shows)
• People’s Choice Awards
• American Music Awards
• Kennedy Center 25th Anniversary
Award Winning Production Team
Johnny Harris, Musical Director
Credits (partial list)
• Barbara Streisand
• Diana Ross
• Michael Jackson
• Beatles
• Sammy Davis, Jr.
• Paul Anka
• Tom Jones
• Olivia Newton-John
Award Winning Production Team
Victor Lopez, Composer/Arranger
Credits (partial list)
• Miami Sound Machine
• Wild Cherry, Play That Funky Music
• Bruno Mars
• More than 450 publications with
major music publishers
Award Winning Production Team
Sue Wong, Costume Designer
Credits (partial list)
• Neiman Marcus
• Saks Fifth Avenue
• Nordstrom
• Saks Dubai
• Tomadaci – Indonesia
• Avana – Singapore
• Porco, Marui, Isetan – Japan
Award Winning Production Team
Joel Diamond, Music Talent Director
Credits (partial list)
• Producer of 54 Billboard charted
recordings
• Producer of 36 gold and platinum
recordings
• Van Morrison
• The Bee Gees
• Gladys Knight
• Gary Puckett
• Jay Z
Award Winning Production Team
Barbara VanZandt, Costume Supervisor
Credits (partial list)
• Hundreds of Radio City Music Hall
productions
• The Rockettes Christmas Spetacular
• Diana Ross
• Frank Sinatra
• Bette Midler
• Elton John
• Lady Gaga
Award Winning Production Team
Emmy Award
Kennedy Center Mark Twain Award
Annie Award (animation)
Writer’s Guild Award nominee
Writing Team
Awards
Credits (partial list)
• Mork & Mindy
• Happy Days
• The Dean Martin Show
• The Odd Couple
• Love, American Style
Ed Scharlach, Tom Tenowich, Adam McLaughlin
Award Winning Production Team
George Johnsen, Visual Effects Director
Credits (partial list)
• Disneyland
• Universal Studios
• Sony Pictures
• MGM Studios
• CBS, ABC, Warner Brothers TV
• Kennedy Space Center
• Lady Gaga live performance
visual effects
Meet Your Hosts
Stu Newmeyer and Laurie Stillman
Never heard of Stu & Laurie? That’s about to change!
They are a seasoned husband and wife team who
have honed their comedic timing and dynamic
chemistry in exclusive casino, night club and special
events appearances for 20+ years. Stu is President of
Variety Entertainment Group, the production company
for The Stu and Laurie Variety Hour. His comedy
writing credits include Joan Rivers and Chuck Barris.
Laurie is a vocalist and perfect foil to Stu’s antics. She
appeared on TV shows What’s Happening and
Remington Steele. Together they take command of the
stage and bring a breath of fresh air to every show.
Reviews & Applause
“The show was so uplifting the entire audience
was in awe.” – Robin Loehr, Talent Manager
“Stu & Laurie’s enthusiasm to bring joy to
audiences is magnetic!” – Joe Giamalva,
Director/Choreographer
“I am impressed with their professionalism and especially the
absolute charm between the two of them.” – Robert E. Lee,
VEG Production
“Undeniable stage presence. So delightful you don’t want it to
end.” – Johnny Harris, Arranger/Composer
“Stu’s excellent comedic timing and
Laurie’s musical talent round out a
show-style that is unique in our
currently over-edited and glossed-over
world.” – Adam McLaughlin
“Stu always involves the crowd into his
many differing personas. Laurie’s
elegance and heartfelt delivery of
songs is captivating. They bring back
the timeless entertainment that we
miss so much.” – Tristan Garcia,
American Idol & The Voice performer
“The banter between them is simply
captivating!” – Scottie Haskell, Backup
Vocalist (Paul McCartney, Josh Groban)
Promotional Reach
Multiple channels for sponsorship and cobranding sponsorship opportunities
• Pop TV
• Broadband TV & Streaming TV services
• Non-theatrical screenings
• Digital & social media
• National PR campaign
• Cable/TV/Sirius radio spots
Promotional Reach
Pop TV
• More than 81 million households
• Median household income $48.3K
• Median age 54.7
• 61% Female
• 39% Male
Viewership
• Operated by CBS & Lions Gate Entertainment
• Sundays at 7:00 p.m. (Dual feed) airing early
2018
• Show airs three times/week
Promotional Reach
Programs
• JAG
• Beverly Hills 90210
• The Love Boat
• Dawson’s Creek
• That 70s Show
• ER
Movies
CBS Acquired Series
• Sleepless in Seattle
• The Sixth Sense
• Meet the Fockers
• Teen Wolf
• Casino Royale
• Legally Blonde
• Fried Green Tomatoes
• Driving Miss Daisy
Plus 7 new & returning original programs 2017-2018
Promotional Reach
Non-theatrical screenings
Gathered audiences watching
SponsorMagic programs
Airlines
Clubs
Fitness Centers
Hotels
Conference Centers
Restaurants
Cruise Ships
Hospitals
Retirement Centers
Community Centers
Camps
Armed Forces TV
Recreational Facilities
Promotional Reach
Integrated Digital Media
• Sponsor promotion on show website
• Sponsored contests and giveaways integrated
into online, mobile and social media
• Real-time audience interaction online and on
mobile and social media
• Cobranded posts on Facebook
• Cobranded posts on Twitter
• Cobranded posts on Instagram
• Cobranded posts on Snapchat
• Integrate sponsor promotion in YouTube celebrity
influencer campaigns
• Integrate video content on YouTube
Promotional Reach
National PR Campaign • Sponsor cobranding opportunities in
traditional media channels to promote
the Stu & Laurie Variety Hour
• Radio spots
• TV spots
• Print magazine coverage
• Publicity/press release/news coverage
• 80% national/international coverage
commitment
Cross-Channel Reach
Integrated Sponsor Content
Broadcast TV Streaming TV
Web Social/Mobile Influencers
PR/Publicity Broadcast Ads
Crowd Screenings Partnerships
Events
Audience
Millennials 77 Million
Key Demographics
• Median income for 28-36 year olds: $48K
• $2.45 trillion spending power
• 21% are married
• 80% of worldwide ad budgets spent trying
to reach 18-34 year olds
• Download and stream more music than
other generations
• 25-34 year olds downloaded more than 30
songs during the last 6 months
• 25% will try a brand that sponsors a
music event or favorite artist
Source: Neilson
Audience
Boomers 82 Million
Key Demographics
• Median household income: $60K
• 35% of Boomers have median household
income $100K or more
• Have 70% of all U.S. disposable income
• Spend 78% more money on shopping
than other generations
• Spend $7 billion annually online shopping
• Will inherit $15 trillion in next 20 years
• Make 50% of all consumer purchases
• 55% are loyal to brands they like
Source: Pew, US News, Harvard Business Review, Examiner.com
Audience
Variety shows Boomers grew up watching
The Ed Sullivan Show w Dina Shore w Milton
Berle w Laugh-In w The Carol Burnett Show w
Andy Williams w Donny & Marie w The Dean
Martin Show w Ernie Kovacs w Saturday Night
Live w Steve Allen w The Jackie Gleason Show
w Art Linkletter w The Sonny & Cher Comedy
Hour
SponsorMagic Opportunities
Take One
SponsorMagic Options
Custom content based on business goals
• Product/service is scripted into the show as
songs, skits, presentations, product placement
• Fresh messaging: New Sponsor-MAGIC
segment for every show
• On location production available: Bring the
show to you and incorporate video tours of
your company
• Bundle/cobrand sponsorship with other local
companies
• Segments are 60-120 seconds (or customized)
• Script writers work with you to create
messaging aligned with your business goals
SponsorMagic Options
Giveaway option
• Sponsor a product giveaway on the show
• Audience engagement
• Visibility for your brand
• Can also do the drawing via online
channels or mobile text
VIP package option
• Customer rewards program
• Airline tickets, limo from airport
• Stay at luxury hotel
• Backstage pass, post-show party with
stars and crew
Sponsor Price Plans
Pre-broadcast charter pricing
• 60-second segment: $105,000 (includes two bumpers)
• 2-minute segment: $200,000 (includes four bumpers +
opening & closing billboards)
• We have flexibility to negotiate custom segments too
• Exclusivity: No competitive products will be promoted while
you are a sponsor
• Initial viewership: > 3 million on Pop TV + 13 million views on
BBTV influencer network + Streaming TV + Social media
Viewership Guarantee If TV viewership is below 1 million, we will make time on the next show to
promote your product at no additional cost.
Sponsor Price Plans
Pre-broadcast charter pricing
• Charter sponsors are eligible to lock in at pre-broadcast
rates, even when rates increase after the show airs
• Multi-segment and multi-show plans to fit your long range
strategy are also negotiable
• Each contract is customized to the individual business
needs of the client
Save on Your Budget The average cost of producing a 30-second commercial can exceed $310,000.
This is money you DON’T have to spend on a SponsorMagic segment!
15 reasons now is the time to say ‘Goodbye TV Ads, Hello SponsorMagic’
1. People will like your brand and trust your brand because you’re not interrupting
them with advertising.
2. People won’t skip over your message because it is embedded into the program.
3. People will remember your brand message because they experience it as part of
the entertainment.
4. Your message never gets stale because it’s new every week.
5. Your brand is tied to the mission of uniting the generations and countering cultural
negativity through uplifting family entertainment.
6. Your brand is associated with the good feelings generated by the show.
7. Your message will be seen by the two largest demographic generations with
money to spend: Boomers and Millennials.
8. Your sponsored content from the TV show is integrated with digital and
traditional media to expand your reach.
15 reasons now is the time to say ‘Goodbye TV Ads, Hello SponsorMagic’
9. Award-winning entertainment creatives will work directly with you to create
custom sponsored content that engages your audience.
10. The production team will come to your location where you can tell your brand
story and take prospective customers on a video tour of your company.
11. You get EXCLUSIVITY rights, so no competitive products will be promoted on
the show while you are a sponsor.
12.Your brand becomes part of the show’s higher purpose: making a difference
for U.S. Military Veterans through support of Tee It Up for the Troops.
13. You don’t have to spend $310,000 of your marketing budget to produce a TV
commercial.
14. You are GUARANTEED to reach at least 1 million TV viewers.
15. Now is the time you can lock in to the pre-broadcast rates before they go up.
Ready to make SponsorMagic?
Contact
John Gregory Olson
888-328-3830
sponsormagicmedia.com