good shepherd turkey ranch, inc. breeding, raising and marketing standard bred poultry frank r....
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Good Shepherd Turkey Good Shepherd Turkey Ranch, Inc.Ranch, Inc.
Breeding, Raising and Breeding, Raising and Marketing Standard Bred Marketing Standard Bred
PoultryPoultry
Frank R. Reese, Jr.Lindsborg, Kansas
Mission StatementMission StatementTo preserve standard breeds of poultry To preserve standard breeds of poultry
To break even so we can continue to To break even so we can continue to raise standard breeds of poultryraise standard breeds of poultry
Mission Mission (from website)(from website)Good Shepherd Turkey Ranch Inc. strives Good Shepherd Turkey Ranch Inc. strives
to produce historically authentic, to produce historically authentic, standard breeds of poultry grown free-standard breeds of poultry grown free-range, vegetarian-fed without antibiotics, range, vegetarian-fed without antibiotics, for your quality dining. for your quality dining.
Good Shepherd Turkey Ranch is owned by Good Shepherd Turkey Ranch is owned by Frank R Reese Jr., a 4th generation native Frank R Reese Jr., a 4th generation native Kansas farmer. The main focus of the Kansas farmer. The main focus of the ranch is to bring back the farm poultry of ranch is to bring back the farm poultry of the past for your dining pleasure.the past for your dining pleasure.
Target MarketsTarget Markets
WholesaleWholesale RetailRetail Direct to consumerDirect to consumer Value-addedValue-added
The GSTR BoardThe GSTR Board
4 Member Board4 Member Board Monthly MeetingsMonthly Meetings
– AdministrationAdministration– Decision-makingDecision-making– Financial oversightFinancial oversight– Production oversightProduction oversight
Annual Meeting of stakeholdersAnnual Meeting of stakeholders
Why Standard Breeds?Why Standard Breeds?
Conservation & PreservationConservation & Preservation Genetics fit the pasture Genetics fit the pasture
production systemproduction system Superior flavorSuperior flavor Unique market niche Unique market niche
– not competing directly with the not competing directly with the industryindustry
Sales Figures by Sales Figures by Species & BreedSpecies & Breed
Weekly SalesWeekly Sales Annual SalesAnnual Sales
Heritage Heritage TurkeysTurkeys
NANA 8000 – 8000 – 10,00010,000
Barred Barred Plymouth Plymouth Rock Rock ChickensChickens
400400 32003200
Dark CornishDark Cornish
ChickensChickens400400 32003200
Sales Figures by Sales Figures by Species & BreedSpecies & Breed
Annual Annual SalesSales
Aylesbury & Rouen DucksAylesbury & Rouen Ducks 2006: 10002006: 1000
2007: 8002007: 800
Dewlap Toulouse & Dewlap Toulouse & Emden GeeseEmden Geese
400400
Annual ScheduleAnnual Schedule
JanuaryJanuary– Begin collecting chicken eggsBegin collecting chicken eggs– Board meetingBoard meeting– Annual Meeting w/ all stakeholdersAnnual Meeting w/ all stakeholders– MarketingMarketing
Annual ScheduleAnnual Schedule
FebruaryFebruary– 2/1 First chicken eggs set. Set every 2 2/1 First chicken eggs set. Set every 2
weeksweeks– First chickens hatch, distribution & First chickens hatch, distribution &
broodingbrooding– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
MarchMarch– 3/1: First turkey eggs set. Weekly setting3/1: First turkey eggs set. Weekly setting– Chicken eggs set. Set every 2 weeksChicken eggs set. Set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Chicken breeder selectionChicken breeder selection– First duck hatch, broodingFirst duck hatch, brooding– Ship eggsShip eggs– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
AprilApril– Turkey eggs set weeklyTurkey eggs set weekly– First turkeys hatch, distribution & broodingFirst turkeys hatch, distribution & brooding– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Duck & geese hatch, broodingDuck & geese hatch, brooding– Ship EggsShip Eggs– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– MarketingMarketing
Annual ScheduleAnnual Schedule
MayMay– 5/15: Final Turkey Hatching for 5/15: Final Turkey Hatching for
Thanksgiving marketThanksgiving market– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Turkey Poult Distribution & BroodingTurkey Poult Distribution & Brooding– Duck & geese hatch, broodingDuck & geese hatch, brooding– Ship eggsShip eggs– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
JuneJune– (6/15: Final Turkey Hatching if doing (6/15: Final Turkey Hatching if doing
Christmas market)Christmas market)– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Ship eggs (last for summer)Ship eggs (last for summer)– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
JulyJuly– First chicken processing & deliveryFirst chicken processing & delivery– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and brooding Chickens hatch, distribution and brooding – Establish turkey processing and Establish turkey processing and
distribution datesdistribution dates– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– MarketingMarketing
Annual ScheduleAnnual Schedule
AugustAugust– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– chicken processing & deliverychicken processing & delivery– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
SeptemberSeptember– 9/15: Ship eggs9/15: Ship eggs– Chickens hatchChickens hatch– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
OctoberOctober– Ship eggsShip eggs– 10/15 last chicken hatch, distribution and 10/15 last chicken hatch, distribution and
broodingbrooding– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– Marketing Marketing
Annual ScheduleAnnual Schedule
NovemberNovember– Turkey Breeder SelectionTurkey Breeder Selection– Turkey market birds transported to Turkey market birds transported to
processorprocessor– Dressed turkeys shipped to appropriate Dressed turkeys shipped to appropriate
marketsmarkets– Farms empty to give farmers a break and Farms empty to give farmers a break and
for bio-securityfor bio-security– Board meetingBoard meeting– MarketingMarketing
Annual ScheduleAnnual Schedule
DecemberDecember– Turkey market birds transported to Turkey market birds transported to
processorprocessor– Dressed turkeys shipped to appropriate Dressed turkeys shipped to appropriate
marketsmarkets– Chicken breeder selection Chicken breeder selection – Board meetingBoard meeting– MarketingMarketing
Frank R. Reese, Jr.Frank R. Reese, Jr.
Son of Kansas farmers Son of Kansas farmers Poultry fancier, breeder and APA Poultry fancier, breeder and APA
judgejudge Nurse AnesthetistNurse Anesthetist
Frank R. Reese, Jr.Frank R. Reese, Jr.
Owner of Good Shepherd Turkey Owner of Good Shepherd Turkey RanchRanch
Live in Lindsborg, Kansas, Live in Lindsborg, Kansas, population 3200population 3200
Frank R. Reese, Jr.Frank R. Reese, Jr.
Why I raise standard breeds of Why I raise standard breeds of poultrypoultry– Inherited a legacyInherited a legacy– Honoring predecessorsHonoring predecessors– Conserving genetic diversityConserving genetic diversity
Why I’m hereWhy I’m here– Want others to succeedWant others to succeed– Want to pass on the legacyWant to pass on the legacy