good greater
TRANSCRIPT
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GOOD VS. GREAT DESIGN
CAMERONMOLL.COM @CAMERONMOLL
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youtube.com/watch?v=q-RLqLx1iYI
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embracethis.co.uk
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Do we really need a simple definition of design or should we accept that design
is too complex a matter to be summarised in less than a book?
BRYAN LAWSON, HOW DESIGNERS THINK
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morenewmath.com/69/modern-art/
MODERN ART I COULDDO THATYEAH, BUTYOU DIDNT= +
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...solicits strong emotional response
...justifies its creation
...inspires other designers
GREAT DESIGN
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NECESSITY VS. PASSION
I
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Nothing great in the world has ever been accomplished without passion.
CHRISTIAN FRIEDRICH HEBBEL
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CSS MASTERYdrp.ly/129B4R
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MOBILE WEB DESIGNmobilewebbook.com
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TYPE CITYveer.com/ideas/typecity/
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SALT LAKE POSTERdrp.ly/18ZF6R
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LIBRO DIM. GIOVAMBATTISTA PALATINOarchive.org/stream/librodimgiovamba00pala
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philco!man.com/cameron-moll-colosseo-ipad-martian-giveaway.html
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MY CANON 7D SETUPflic.kr/p/7FFcrV
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colosseotype.com
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LESSON IN A TWEET
Satisfy your passions, whether on the clock or off.
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STARTER VS. FINISHER
II
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EUSTRESSYOO-STRESS
wikipedia.org/wiki/Eustress
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More powerful than the obstacles around us are the obstacles within us.
The most potent forces that kill off new ideas are our own limitations.
SCOTT BELSKY, MAKING IDEAS HAPPEN
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TEUXDEUXteuxdeux.com
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ANXIETYanxietyapp.com
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NETVIBESnetvibes.com
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SORTED FOR IPADdrp.ly/18NxeE
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LESSON IN A TWEET
Be a finisher. The world has enough starters.
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REDUCTION VS. ORGANIZATION
III
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simplicity
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The simplest way to achieve simplicity is through thoughtful reduction.
JOHN MAEDA, THE LAWS OF SIMPLICITY
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AIRBUS A380drp.ly/122a52
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Aoccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are at the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe.
mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/
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vReply ABOVE THIS LINE to add a comment to this message
Project: Acme Sprint Phase 1 CreativeCompany: Acme Industries LLC
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Cameron Moll commented on the message:
Visual hierarchy is the art of managing, not eliminating
Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.
See Good vs. Great Design.
Reply ABOVE THIS LINE to add a comment to this message
Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Re: Visual hierarchy is the art of managing, not eliminating
Cameron Moll said:
Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.
See Good vs. Great Design.
Stop receiving emails when comments are posted to this message
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vReply ABOVE THIS LINE to add a comment to this message
Project: Acme Sprint Phase 1 CreativeCompany: Acme Industries LLC
Stop receiving emails when comments are posted to this message
Cameron Moll commented on the message:
Visual hierarchy is the art of managing, not eliminating
Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.
See Good vs. Great Design.
Reply ABOVE THIS LINE to add a comment to this message
Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Re: Visual hierarchy is the art of managing, not eliminating
Cameron Moll said:
Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.
See Good vs. Great Design.
Stop receiving emails when comments are posted to this message
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LESSON IN A TWEET
Great hierarchy isnt always achieved by eliminating complexity, but by managing it.
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INFLUENCE VS. INSPIRATION
IV
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INFLUENCE IS BORROWED.
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LOGOPONDlogopond.com
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THE DIELINEthedieline.com
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CSS MANIAcssmania.com
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NOTE & POINTnoteandpoint.com
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CSS IPHONEcssiphone.com
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FIRST & 20firstand20.com
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HTML5 GALLERYhtml5gallery.com
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PRINT FANCYprintfancy.com
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DRIBBBLEdribbble.com
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INSPIRATION IS EARNED.
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jonrawlinson.com
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V-LOCKyankodesign.com/2010/04/21/never-miss-the-key-hole/
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JOHN, PAUL, GEORGE & BENamazon.com/reader/0786848936
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HENNESSEY VENOM GThennesseyperformance.com
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RAINBOW IN YOUR HANDmasa-ka.com/html/rainbow.html
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IRETROPHONE BASEun.cr/289
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DODO CASEdodocase.com
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INFLUENCE happens when youre looking for it.
INSPIRATION happens when youre not.
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...is different for everyone
...cant be scheduled
...is elusive
INSPIRATION
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Its different for everyone. Then dont worry about what works for
them. Find out what works for you.
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ted.com/talks/stefan_sagmeister_the_power_of_time_o!.html
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vimeo.com/9084072
MICHAEL BIERUT
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It cant be scheduled. Then create opportunities to increase your
chances for inspiration.
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Whoever sheds the blood of man by man shall his blood be shed.
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Whoever sheds the blood of man by man shall his blood be shed.
A B C
C B A
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Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.
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Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.
POSTURE
TIME
PERPETUANCE
RECOLLECTION
CENTRAL THEME
POSTURE
TIME
PERPETUANCE
RECOLLECTION
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Instinct is largely memory in disguise. It works quite well when it is trained,
and poorly otherwise.
ROBERT BRINGHURST,
THE ELEMENTS OF TYPOGRAPHIC STYLE
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drp.ly/18Iwaf
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Its elusive. Then have a plan to capture it.
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EDWARD TUFTE GRAPH PAPERedwardtufte.com/tufte/posters
IPAD SKETCHBOOKpixelpads.com
MOLESKINEmoleskine.com
FIELD NOTES MEMO BOOKfieldnotesbrand.com
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EPSON WORKFORCE 1100drp.ly/126g!
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YAFA POQUITO PENyafa.com/yafapen/Poquito.html
VICTORINOX WALLETswissarmy.com
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Screen: Simplenote
simplenoteapp.com
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LESSON IN A TWEET
Influence is borrowed, inspiration is earned. Create opportunities to earn it, and have a plan to capture it.
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CREATIVE DRIVE VS. CREATIVE PAUSE
V
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NASAIMAGES.COM
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WHEN WE LEFT EARTHdrp.ly/11es7z (iTunes)
AEROSPACE AMERICAdrp.ly/11eu2d (PDF)
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The shift from being fully engaged in a creative activity to being passively engaged (or disengaged altogether).
CREATIVE PAUSE
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BEDZ GALLERIE MARBELLA
BUSSHEER AWESOMENESS
BATHBOSSINI AQUAVOLO
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Distractions are minimized
Body is engaged in monotony, mind is free
Environment is changed
SHOWERING AS A CREATIVE MODEL
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DIVE SLATEscuba.com
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LESSON IN A TWEET
Schedule deliberate pauses from work that free the mind and invite new thinking. Capture what comes of it.
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SOLUTIONS VS. PROBLEMS
VI
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WENGER GIANT KNIFEwengerna.com/giant-knife-16999
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IPHONE-TO-IPAD CONVERSIONdrp.ly/10f94S
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drp.ly/11SOfr
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iCATdrp.ly/18IB71
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FANNYCATdrp.ly/18IFm
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TIM BROWNdrp.ly/108g69
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LESSON IN A TWEET
The solution you create is only as strong as the problem you've defined.
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DONT STOP BELIEVIN
VII
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LESSON IN A TWEET
What did you leave on your desk today? Laurie Makela
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THANKS.
CAMERONMOLL.COM @CAMERONMOLLFONT FAMILIESEF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMOND PRO
CAMERONMOLL.COM/SPEAKING/GOODGREATER