good cop – bad cop€“bad_cop.pdf · i have attached my resume, work samples and linkedin...
TRANSCRIPT
GOOD COP – BAD COPBeyond Networking -- StL
TOP 10 JOB SEARCH PROBLEMS
• Frank’s Role
• What are you doing wrong
• Kathy’s Role
• How to do it right
WRONG ANSWER #1
Directions
Applications
Resumes
Interviews
Suggested
format
wiserutips.com/
2013/09/
diagram-of-
easy-and-
effective-
resume.html#m
ore
wiserutips.com
/2013/09/
diagram-of-
easy-and-
effective-
resume.html#
more
No
cover
letter
Short
version
Long
version
We’re seekingA, B, and C
I’ve got plenty of X, Y, and Z
Hire ME!
I’m an excellent match for the loan officer position because I have a degree in finance, have worked in banking for three years and I am certified loan officer.
Apply on the
company’s
web site
Keep interview answers brief, relevant & positive.
“I loved working for the company but was part of a 25% staff
reduction due to consolidation.”
WRONG ANSWER #2
Response
Submission
Follow up
Email / Phone
Please find my A. Take a guess when I will send B and C.
Please send A, B, and C ASAP
It was nice talking with you this morning. Please find my attached
A, B & C, as requested.
WRONG ANSWER #3
Bare Bones
Easy Apply
Basic Resume
No Cover Letter
Don’t use
the exact
same resume
for every
opening
WRONG ANSWER #4
Resume
Matching
Relevance
Ageism
Be an 85% or better
MATCH
Play up
relevant
industry
experience
Even if it’s old
ADDITIONAL RELEVANT EXPERIENCE
• Led healthcare sales for an
artwork company. Sold $5.4
million in framed art to 62%
of U.S. hospitals and health
centers.
wiserutips.com
/2013/09/
diagram-of-
easy-and-
effective-
resume.html#
more
WRONG ANSWER #5
Duties
Quantifiable
Relevant
Accomplish
Increased sales a bunch.
• Sorted paperclips.
• Stacked boxes.
• Opened mail
•Lead marketing strategy for
the Atlas brand, which led
to a 360% increase in sales.
WRONG ANSWER #6
ATS
Formatting
Only Online
No Support
NO• Lines
• Boxes
• Columns
• Shading
• Colors
• Images
• Use only black circle bullet
• Use simple formatting
• Use Arial, Calibri, Cambria,
Garamond, Georgia, Helvetica,
or Times New Roman
Don’t just
apply online
I applied online as instructed but was so interested
in the position and such a good match for the job,
I wanted to reach out to you directly.
I have attached my resume, work samples and
LinkedIn recommendation for your review.
Let’s set a time to meet. I will call you Tuesday.
Add your LinkedIn
recommendations
as an attachment
Show examples
to prove your
capabilities
WRONG ANSWER #7
Incomplete
No Network
Not Searchable
Complete the
Jobs > Career
Interests page
WRONG ANSWER #8
Interview
Not Prepared
No Research
No Followup
STUDY …• Company
web site
company page
(Home /About)
• Industry sites
• Competitor sites
& company
pages
STUDY …• Job description
PREPARE … • Stories
• Accomplishments
STUDY &
PRACTICE• Difficult
interview
questions
• Behavioral
interview
questions
BE PREPARED!• Do a drive by
• Prep clothes
ahead of time
• Arrive early
STUDY:• Questions to ask
in an interview
What qualities do
you seek in a top
candidate?
How will success be determined?
How will the position
contribute to the
company’s larger goals?
Tell me about the day-
to-day expectations for
the position
Do you have any
questions or concerns
about my qualifications?
WRONG ANSWER #9
Following Up
Missing
Personalized
Relevant
DO:• Ask for the job
• Ask about next steps
• Reiterate strengths
• Send a thank you note
• Follow up
• Send materials
• Have people vouch for you
WRONG ANSWER #10
References
Not Prepared
Application
Don’t know you
DO:• Ask references for
permission
• Prepare them
• Keep updated info
• Bring reference list
on interviews
The Right Answer?
Don’t job search BAD
Job search GOOD!
