golfzon newdin holdings corporate identity guidelines · 2019. 9. 25. · 확보하여 identity를...
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GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
1.0 Basic System
1.1 Symbol 1.2 Logotype1.3 Logotype Alignment1.4 Basic Signature1.5 Signature1.6 Space Isolation1.7 Clear Space1.8 Subsidiary Signature
1.9 Space Isolation1.10 Legal Name 1.11 Primary Color System1.12 Secondary Color System1.13 Primary Color Version1.14 Secondary Color Version1.15 Incorrect Usage1.16 Typeface
심볼은�골프존뉴딘홀딩스를�대표하는�중요한요소이므로, 어떠한�경우에도�변형하여�사용할�수 없으며�원본�파일�데이터를�활용하도록�합니다.
1.1 Symbol
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
로고타입은�골프존뉴딘홀딩스를�대표하는�중요한 요소이므로, 어떠한�경우에도�변형하여�사용할�수 없으며�원본�파일�데이터를�활용하도록�합니다.
1.2 Logotype
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
로고타입은�골프존뉴딘홀딩스를�대표하는�중요한 요소이므로, 어떠한�경우에도�변형하여�사용할�수 없으며�원본�파일�데이터를�활용하도록�합니다.
Basic Logotype
Alignment Type B
Alignment Type A
1.3 Logotype Alignment
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
X=10x
9x
시그니춰는�심볼과�로고가�일정한�규칙에�의해조합된�것을�말합니다.특히, 사인�적용�시�세심한�주의를�기울여야�하며어떠한�경우에도�변형하여�사용할�수없으며�원본�파일�데이터를�활용하도록�합니다.
1.4 Basic Signature
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
Signature A
Signature B
시그니춰는�심볼과�로고가�일정한�규칙에�의해조합된�것을�말합니다.특히, 사인�적용�시�세심한�주의를�기울여야�하며어떠한�경우에도�변형하여�사용할�수없으며�원본�파일�데이터를�활용하도록�합니다.
1.5 Signature
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
Signature A
Signature B
Basic Signature
시그니춰�조합의�조형적�특성을�유지하기�위해최소한의�공간을�확보해야�합니다.이는�주변의�다른�요소로부터�독립성을�확보하여Identity를�유지하기�위해서입니다.특히, 각종�제작물�개발�시�위치�설정과�공간�확보가선행되어야�합니다.어떠한�경우에도�변형하여�사용할�수�없으며원본�파일�데이터를�활용하도록�합니다.
1.6 Space Isolation
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
Clear Space
Clear Space
Clear Space
오용사례 적용�예
조형적�특성을�유지하기�위해 CI 주위에최소한의�공간을�확보해야�합니다.이는�주변의�다른�요소로부터�독립성을확보하여 Identity를�유지하기�위함이며무엇보다�각종�제작물�개발�시�위치�설정과공간�확보가�선행되어야�합니다.
1.7 Clear Space
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
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계열사�시그니춰는�심볼과�자회사가�일정한�규칙에�의해조합된�것을�말합니다.어떠한�경우에도�변형하여�사용할�수없으며�원본�파일�데이터를�활용하도록�합니다.
지주사�브랜드로�운용에�따라계열사�시그니춰�활용�시기를�정하도록�합니다.브랜드�운용부서�지침에�따라�활용하도록�합니다.
1.8 Subsidiary Signature
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GOLFZON
NEWDIN
시그니춰�조합의�조형적�특성을�유지하기�위해최소한의�공간을�확보해야�합니다.이는�주변의�다른�요소로부터�독립성을�확보하여Identity를�유지하기�위해서입니다.특히, 각종�제작물�개발�시�위치�설정과�공간�확보가선행되어야�합니다.어떠한�경우에도�변형하여�사용할�수�없으며원본�파일�데이터를�활용하도록�합니다.
1.9 Space Isolation
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GOLFZON
NEWDIN
Clear Space
Clear Space
지주사�브랜드로�운용에�따라계열사�시그니춰�활용�시기를�정하도록�합니다.브랜드�운용부서�지침에�따라�활용하도록�합니다.
골프존뉴딘홀딩스의�법인명은�어떠한�경우에도변형하여�사용할�수�없으며�원본�파일�데이터를활용하도록�합니다.
1.10 Legal Name
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
Korean
English
주식회사�골프존뉴딘홀딩스
GOLFZON NEWDIN HOLDINGS. Co., Ltd.
I주I 골프존뉴딘홀딩스
골프존뉴딘홀딩스의�색상�표현은�별색인쇄를원칙으로�하며�매뉴얼에�수록된�색상�샘플�또는명시된 Pantone Color를�표준으로�합니다.별색사용이�여의치�않을�경우 Process Color의C, M, Y, K로�대신하여�사용할�수�있습니다.
1.11 Primary Color System
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GNH BlackPantone Process Black CProcess Color : C0 M0 Y0 Y100RGB Color : R35 G31 B32
GNH Black 70%Pantone Process Black C 70%Process Color : C0 M0 Y0 Y70RGB Color : R109 G110 B113
GNH Black 40%Pantone Process Black C 40%Process Color : C0 M0 Y0 Y40RGB Color : R167 G169 B172
GNH WhitePantone Process Black C 0%Process Color : C0 M0 Y0 Y0RGB Color : R255 G255 B255
골프존뉴딘홀딩스의�색상�표현은�별색인쇄를원칙으로�하며�매뉴얼에�수록된�색상�샘플�또는명시된 Pantone Color를�표준으로�합니다.별색사용이�여의치�않을�경우 Process Color의C, M, Y, K로�대신하여�사용할�수�있습니다.
1.12 Secondary Color System
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GNH IndigoPantone 7463 CProcess Color : C100 M40 Y0 Y75RGB Color : R0 G43 B79
GNH BluePantone 2758 CProcess Color : C100 M80 Y0 Y20RGB Color : R12 G26 B111
GNH Light BluePantone 660 CProcess Color : C90 M55 Y0 Y0RGB Color : R35 G77 B160
GNH OrangePantone 151 CProcess Color : C0 M50 Y100 Y0RGB Color : R255 G127 B0
GNH RedPantone 185 CProcess Color : C0 M100 Y80 Y0RGB Color : R250 G0 B25
GNH BeigePantone 7534 CProcess Color : C0 M2 Y8 Y10RGB Color : R229 G225 B210
GNH GrayPantone Cool Gray 11 CProcess Color : C0 M0 Y0 Y70RGB Color : R112 G111 B115
GNH Light GrayPantone Cool Gray 4 CProcess Color : C0 M0 Y0 Y20RGB Color : R204 G204 B204
GNH GoldPantone 873 C
GNH SilverPantone 877 C
0White 20 40
색상활용은�일관된�기업�이미지를�형성하는데�중요한�요소이며각�매체마다�효과적으로�적용하기�위한�가이드라인입니다.인쇄방법, 잉크의�농도, 종이의�재질�등에�따라�색상의�표현이달라질�수�있으므로, 아래에�배경색상�활용규정을�기준으로색상표현에�유의하도록�합니다.
1.13 Primary Color Version
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
60 80 100 Black
Black
White
White Gold Silver
색상활용은�일관된�기업�이미지를�형성하는데�중요한�요소이며각�매체마다�효과적으로�적용하기�위한�가이드라인입니다.인쇄방법, 잉크의�농도, 종이의�재질�등에�따라�색상의�표현이달라질�수�있으므로, 아래에�배경색상�활용규정을�기준으로색상표현에�유의하도록�합니다.
1.14 Secondary Color Version
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
GNH Indigo
GNH Blue
GNH Light Blue
GNH Orange
GNH Red
GNH Beige
GNH Gray
GNH Light Gray
GHN Gold
GNH Silver
CI 컬러와�바탕�컬러가�비슷한�경우
CI 활용하는데�있어�범하기�쉬운�잘못된�사용�예�입니다.아래�제시된�사례�외에도�골프존뉴딘홀딩스의�시각적Identity와�이미지를�훼손하는�모든�오용을�금하도록�합니다.
1.15 Incorrect Usage
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
형태의�일부만�확대하여�사용한�경우 형태를�임의로�기울여�사용한�경우
규정�외�임의의�컬러를�적용한�경우 형태가�가려지거나�부분만�보이는�경우 임의의�효과를�적용한�경우
임의로�테두리를�적용한�경우 복잡한�배경과�함께�사용한�경우 시그니처의�형태를�임의로�왜곡한�경우
지정서체는�골프존뉴딘홀딩스의�이미지를�일관되고명확하게�전달하기에�가장�적합한�서체를�지정하여사용하도록�권장하는�서체입니다.다양한�매체에�텍스트�삽입이�필요한�경우, 아래�제시된서체를�사용하도록�합니다.
1.16 Typeface
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Basic System
GOLFZON NEWDIN HOLDINGSCorporate Identity Guidelines
Noto Sans CJK KR_Thin
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_Light
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_DemLight
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_Regular
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_Medium
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_Bold
가나다라마바사아자차카파타하ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Noto Sans CJK KR_Black