MARKETING &

ENTERTAINMENT

OPPORTUNITIES2015

For over 20 years, Golfweek Custom Media has been the

industry-leading producer of highly targeted event programs

for the sport’s most prestigious and memorable tournaments,

including PGA, LPGA and Champions Tour events, PGA of

America Championships, USGA Championships and more.

Carefully compiled to serve as cherished keepsakes, these

official tournament magazines are prized pieces of golf

memorabilia, making them valuable for

both attendees and advertisers alike.

ABOUT GOLFWEEK CUSTOM MEDIA

As the Official Publisher and a Tournament Partner to over

30 professional golf tournaments across the country, Golfweek

Custom Media is able to act as a one-stop-shop for all of your

on-site marketing and client entertainment needs. Our

experienced staff will create a customized sponsorship

program that will allow you to achieve your marketing &

entertainment goals while leaving a lasting impression both

during and after tournament week.

ADVERTISING

ON-SITE SAMPLING & EXPO

CORPORATE HOSPITALITY

PLAYING OPPORTUNITIES

CAPABILITIES

Advertising in Official Tournament Programs is the most effective

way to put your message directly into the hands of the highly

desirable audience that professional golf tournaments attract.

Featuring important tournament information, engaging articles,

interviews and more, the official tournament programs are

carefully designed as keepsakes to deliver significant brand

recognition during and after tournament week. The Official

Tournament Programs are distributed on-site during tournament

week and are available throughout the course, the clubhouse,

and in all corporate hospitality areas ensuring maximum

exposure for your ad. A digital edition will be available for

viewing on the tournament website and golfweek.com.

ADVERTISING

INTERACT DIRECTLY WITH TOURNAMENT SPECTATORS

LAUNCH & DEMO NEW PRODUCTS

ACTIVATE PROMOTIONS

CAPTURE LEADS VIA RAFFLES, CONTESTS, & GIVE-AWAYS

DISTRIBUTE PRODUCT SAMPLES, COUPONS, & BROCHURES

Located in high-traffic areas near the tournament gates, the

corporate expo area is the perfect venue to showcase your

products and services to the highly desirable audience that

attends professional golf tournaments.

ON-SITE SAMPLING & EXPO

Professional golf provides the ideal environment to entertain

current and prospective clients, reward employees, or

network with other companies in your market. Golfweek

Custom Media can design a customize package to suit your

specific needs that can include a variety of client

entertainment options for companies of all sizes.

HOSPITALITY TENTS

SKYBOXES

PRIVATE TABLES

PREMIUM SEATING

CHAMPIONS/EXECUTIVE CLUB ACCESS

CLUBHOUSE ACCESS

GROUNDS ACCESS

CORPORATE HOSPITALITY

MAIN DRAW PRO-AMS

MONDAY PRO-AMS

CORPORATE SPONSOR GOLF OUTINGS

MEDIA DAY OUTINGS

Treat your most important guests and clients to a unique

opportunity to play the same courses that the pros play.

Golfweek Custom Media can arrange for you and you

guests to be play some of the most historic & prestigious

courses in the country. Whether you are playing with the

Pros or with other business leaders in an exclusive outing

on the tournament course, you will be able to strengthen

relationships with your top clients by giving them an

unforgettable experience.

PLAYING OPPORTUNITIES

AGE HH INCOME (INDEX) JOB-TITLE (INDEX)

18-24……13%

25-34……11%

35-44……17%

45-54……21%

55-64……19%

65+……...19%

$25,000 OR LESS………...96

$25,000-$49,000…….......79

$50,000-$74,999………...102

$75,000-$99,999………...104

$100,000-$149,000……...109

$150,000+………………...148

PRESIDENT………...144

VICE-PRESIDENT….166

MANAGEMENT…..152

Index vs US Average (US average=100)

EDUCATION (INDEX)

HIGH SCHOOL ONLY..…89

SOME COLLEGE.….........92

COLLEGE GRADUATE….102

GRADUATE DEGREE.…...144

DEMOGRAPHICS

• 73% dine out once a week or more

• Average number of times dining out per month: 5

• 65% purchased or leased a new vehicle last year

• 84% own at least one home

• 19% Own a second home or condo

• 72% made home repairs in the past year

• 77% consumed alcohol in the last 30 days

• 63% Rented a car within the past year

CONSUMER PROFILE

• 80% took a domestic flight or business trip in the past year

• 87% plan to travel on vacation in the next year

• Of those travelers, 80% plan to play golf while on vacation

• 40% plan their vacations around golf courses or resorts

• 44% stayed 7 nights or more in a hotel for a golf specific

vacation within the past year

TRAVEL

• 75% Invest in stocks

• 55% Use an investment advisor

• 85% have life insurance

• 46% hold a corporate credit card.

FINANCIAL/INVESTMENTS

SPECTATOR PROFILE

• 90%+ Use the internet regularly

• 67% purchase products or services on-line

• 58% research and book travel services

• 56% conduct banking activities

• 41% research financial services / information

• 20% research real estate information

INTERNET ACTIVITY

www.golfweek.com/custom-media

CONTACT

For information on pricing or to customize a package for your company, please call:

Nadia AllemNational Account Executive407-515-2600nallem@golfweek.com