UPDATESUMMER 2013

DURABLY COOL ANDSTRIKINGLY BEAUTIFUL

nEw CoolProtect Technology

OMING SOON/goldwelluk #CoolProtect

UPDATE 07/13 3

COvER: Hair: Mark Leeson for GoldwellPhotography: Jenni HareStyling: Desiree LedererMake Up: Clare Read

4 THE nEw TOPCHIC LInE-UP

6 GO COLOR Irresistible Blonde

Step by Step

7 RETAIL EXCELLEnCE

8 LOnDOn COLLEGE OF FASHIOn Students take on Color Zoom 2013, Beautify

10 COLOR ZOOM UK FInALISTS

11 COLOR ZOOM JOURnEYS Neil Barton’s Diary

14 nICHOLAS OAKwELL A/w

16 ACADEMY LOnDOn

19 EVEnInG wITH MARK LEESOn

22 LUXE APPEAL Collection by Mark Leeson

23 LFw Whistles

24 PRODUCT & nEwS UPDATE

As we go to press on this

special fashion-packed edition,

the hairdressing world is await-

ing the announcement of the

Color Zoom ‘13 National Winners.

Who will be representing the

UK at the Color Zoom Global

Event in October? You’ll have to

read on to find out! The excitement grows every

year for Color Zoom, so we spoke to 2010 Global

Creative Colorist winner and Goldwell Ambassador,

Neil Barton, to find out what life is like when you

become a global hairdressing star (page 11)!”

dates for the diary COLOR ZOOM

GLOBAL EVENTLos Angeles

5th – 7th October 2013

SALON INTERNATIONALExcel, London

12th – 14th October 2013

BRITISH HAIRDRESSING AWARDS

Grosvenor House Hotel, London 25th November 2013

For information on events, contact your

sales consultant.

Samantha Ward, Editor PR & Communications Manager @sammygirl_pr

18 TAKE A LOOK InSIDE THE nEw ACADEMY LOnDOn

contents

This is a very exciting time for

us at Goldwell and KMS. We

have worked really hard over

the last few years to truly bring

our brands to life and our new

offices and Academy in the

heart of London on Shaftesbury

Avenue is another major mile-

stone on that journey.

We are delighted that the most recent set of

market information figures show us growing

significantly faster than the market, and we have

more major plans coming soon.

I would also like to congratulate Mark Leeson on

being nominated again for British Hairdresser of

the Year. Mark is clearly one of the best talents

around today and would be a worthy winner. We all

wish him every success.

Nick Wood, President,

Salon, UK & Ireland

CONTACT DETAILSCUSTOMER SERVICES

01323 432100ACADEMY LOnDOn

Course Information and Booking: 020 3540 1200

email: robyn.collier@kao.com

Technical Helpline: 020 3540 1200

/goldwelluk

LOnDOnFASHIOnwEEK A/wCOLLECTIOnS

1423

OMING SOON

4 UPDATE 07/13

THE ICONIC BRAND FORTRUE COLOUR EXPERTS

EXPERIENCE NEW TOPCHIC:

ULTIMATE COLOUR. PERfECT PERfORMANCE.

SUPERIOR TECHNOLOGY. UNIqUE APPLICATION.

ICONIC DESIGN. PROfESSIONAL.

WORLD-CLASS EDUCATION SUPPORT.

UPDATE 07/13 5

MEET THE NEW LINE-UPThe Browns – urban couture browns inspired by fashion. From rich and warm to matte and elegantly cool, Topchic Browns are perfectfor every style. The Reds – from deep, pure red to violet reflections, red is a strong statement. Topchic Reds fulfil every client’s wish for head-turning vibrancy. The Naturals – with 100% grey coverage and a comprehensive colour choice; clients experience a natural look with multi-depth reflections. The Blondes – pure luxury and always on-trend. Topchic Blondes reflect the complete variety of this iconic shade. The Special Lift – makes it easy to reinvent oneself. With Special Lift stylists can personalise every look. The Mix Shades – intensifying and neutralising mix shades to ensure every colour desire is met. The Can – a system founded by Goldwell in 1978 and unique to the brand, the Depot Can System is still loved by stylists worldwide today.

New TOPCHIC by GOLDWELL. Powerful, Precise, Professional, Iconic. www.Goldwell.com/Topchic #Topchic

TIME OF TECHNIQUE PLACEMENTS:

approx. 30 minutes

FORMULA

A: TOPCHIC: 15 ml Lotion 9 % + 15 ml 8GB

B: Colorance: 20 ml Lotion + 10 ml 8GB

C: TOPCHIC: 20 ml Lotion 12 % + 10 ml 11P

D: Colorance: 20 ml Lotion + 10 ml 10BG

E: TOPCHIC: 10 ml Lotion 6 % + 5 ml 10P + 5 ml Blonding Cream

01Apply Dualsenses Color Structure Equalizer Spray to even out the porosity of the hair for a beautiful color result.

02

Section 1: Apply formula A to the re-growth and formula B to the mid-lengths and ends.

03

Sections 2 and 3: Apply formula C to the re-growth. Then apply formula B and D in weaves and formula E in fine slices to the mid-lengths and ends.

04Observe the processing times, then rinse. Treat with products from the Dualsenses Blondes and Highlights range. Finish the color service with a Dualsenses Color Lock Serum. Blow dry hair with StyleSign Glamour whip brilliance mousse and finish with Diamond Gloss shine spray for long-lasting radiance.

1

2

2

1

3 2

1

FROM SUNNY TO CARAMEL

IRRESISTIBLE BLONDESChrista wants to impress with luxurious shimmering blonde hair.

The solution: The TOPCHIC Blondes Service delivers stunning blonde hair color

results in a broad variety from warm to clear cool shades with lasting color results.

EXISTING SHADERe-growth: 7N

Mid-lengths and ends: 10N

6 UPDATE 07/13

STEP 1: CONSULTATIONIndividual client consultationn Ask your client about their hair needs.n Explain how you can help and show them which products you will use.

STEP 2: AT THE BASIN The product experience including hair wash and scalp massagen Before you wash their hair, explain to your client which product you are

using e.g. “Following your blonde colour service today, I’m going to be using Dualsenses Blonde & Highlights Shampoo and Conditioner, the shampoo will gently cleanse your hair and neutralise unwanted yellow tones, the conditioner will provide regenerative care and help to detangle.”

STEP 3: IN THE SALON CHAIRTurning the client’s wishes into a reality.n Let your client hold the products and enjoy the fragrance.n Explain what you are doing and how your client can achieve this look at home.

STEP 4: AT THE RECEPTIONPayment and farewelln Offer a product sample to your client, explaining its features and benefits. If

your client purchases a shampoo, hand over a free product sample of the 60sec treatment or StyleSign sample product and vice-versa.

n Implement the “basket program” in your salon. After the service is complete, put three recommended retail products for your client in a basket and send to reception with a proposed date for the next appointment. Once your client arrives to pay for service at the reception desk, they are offered to review the basket and see if there is anything they would consider purchasing. This will eliminate “sales” pressure from your side and will help your client to choose the right product for them.

STEP 5: AT THEIR NExT APPOINTMENTn Make a note of what your client has purchased and which product sample they

have received.n Next time ensure that you ask your client whether they liked the product.n If your client is not completely satisfied, ask them why and recommend

alternative products.

Goldwell’s Retail Excellence Programme is designed to grow

your salon’s retail business and motivate your salon team

to recommend products. The programme supports you with

exciting promotions for greater client engagement, it also

ensures your backwash area and stylist stations are fully stocked

and your sampling programme is creating sales.

If you achieve your quarterly sales target you will receive a reward

from Goldwell for an in-salon retail competition.

Follow these 5 simple steps from the Retail Excellence Programme

7

The Power of RETAIL

*end consumer survey, October 2010, 164 participants

To find out how the Retail Excellence Programme can boost your retail

business speak to your GOLDwELL Sales Consultant

of customers buy a product

after receiving a sample*69%

15

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CYCLE OFRETAILSUCCESS

15

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CYCLE OFRETAILSUCCESS

CONSULTATION

AT

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IN THEAT THE

RECEPTION

LCF St udents bring Beautify to life!Now in its seventh year, Goldwell’s annual project with the London College of Fashion once again highlighted the fashion talent of the future

and gave an inspirational view of Goldwell’s key trend for 2013 - Beautify.

Goldwell challenged the FDA Hair and Makeup students to interpret Beautify as part of their final project. Working along-

side students from the School of Media and Communication, Hair and Makeup students had to create a visual interpretation including

photographic work and a short film showing the making of the project and their final vision.

The results are mesmerising. Six groups interpreted Beautify in a completely unique way, exploring the underlying meanings and

what Beautify means to them as creative individuals.

[1] [2] [3]

Fashion Image Director: Fiona Minors (FDA Hair & Makeup Course) and Maggie Norden (Director of Creative Media)Art Direction: John WilliamsPhotographic Supervision: Sam fisher, Michael Meewis, Ella Sullivan, Ruston Metha, Dora SimpsonMakeup: Ala Hojat Jalali and Hannah DinmoreFilming Director and Editor: Ed DuffieldCamera: Olivier Lockhart-Matthews and Kar-Yee Cheung

Minkung Kim, neringa Sutkute, Amrit Preet, Lilly Park and Chloe HanMusic: Mariko SonodaModels: viviana Sciara and Lana Frushiante

Ivory Bella, Holly Middleton, natalie Fox and Rosy OtridgeMusic: Alina MiloslavskayaModel: Alexandra Butchart

Suzanne Smethurst, naoke Mabuchi, Jing Ling Zhang, Lucy Starke, Elisha Vashat and Ye Pei wenMusic: Domenica SimpsonModel: Stephanie Linda Pause

8 UPDATE 07/13

LCF St udents bring Beautify to life! The project titles included: The New Masters of Colour [1], Scarabaeidae [2], Forever Blonde [3], Berlin 2013 [4],

Pop Tarts [5] and Morphing Magdalene [5]. You can see the final project visuals and videos at www.goldwell-beautify.com

“The Goldwell collaboration with the LCF is a key factor in keeping us at the forefront of everything that is fresh, new and exciting. working

with the brightest opinion formers at such an early stage is inspiring. It’s always fascinating to see the process of creativity from students

outside of the hairdressing industry, allowing us to view Beautify from a fresh perspective.”

William Wilson, Head of Technical and Creative Direction for Goldwell

[4] [5] [6]

/Goldwelluk

Adam Csoka Keller, Yura Do, Carmen Procopiuc, Amie willimas, Rosie Brice and Portia williamsMusic: Rosie BriceModels: Denisa Lesdalahova and Daniel Lehenbauer

Simone Aziz, Candice Hutchinson, Alice Malone, nikki Bowen, Cleo Ellis, Katrina Mcleod, Luka watabe and Rhiannon ChalmersMusic: Alice MaloneModels: Nikita Spice, Kara French and Rhiannon Chalmers

Moji Onafuye, Paige Mazeli, I-Fang wang, Chaewon Seo, Seulah Kim and Jieun ChoiMusic: Rukhsarr ShirazModel: vitalina Baronova

UPDATE 07/13 9

The UK Finalists were chosen by a judging panel of industry experts including Beverly C mbe, Mark Leeson, Karine Jackson, Ruth Hunsley(Hairdressers Journal), Amanda nottage (Creative HEAD), nicola Shannon (Professional Hairdresser) and nicky Pope (Tribute).

These finalists were then put forward to the Goldwell international judging panel who have selected a Gold Winner from each category to represent the UK at the live international Color Zoom finals in

Los Angeles this October – congratulations!

Creative Colorist

UK FINALISTS

new Talent Colorist

UK FINALISTS

10 UPDATE 07/13

Partner Colorist

UK WINNER

GOLD WINNER

GOLD WINNER

GOLD WINNER

SILvER WINNER

BRONZE WINNER

SILvER WINNER

BRONZE WINNER

Sarah MooreAnthony John Salons

Ross JenkinsHeadromance

Hayley Marie Stock Tana B

Becky Barnes WebsterWhiteman

Nicola SmythNicola Smyth Award Winning Hair

Osman Yakubogullari So Hairdressing

Paul Scully ScullyScully

Steven HendersonNeil Barton

Chelsea Whiteman ScullyScully

Anthony WalmsleyAnthony John Salons

Katie Jane SmithScullyScully

COLOR ZOOM JOURNEYS

Global Color Zoom Creative Colourist 2010 winner, neil Barton, has experienced first-hand what winning can do for your hairdressing career. His salon, neil Barton Hairdressing based in Edinburgh has never been busier, and his own aspirations of international success are becoming reality.

Here, neil shares a snapshot of what life is like since winning Color Zoom.

Neil Barton – Travel DiaryChristmas Day After a wonderful Christmas Day with my family I set off on my travels to

Toronto, Canada to meet my friend Timothy Switzer. He’s Global Color Zoom Master for

Goldwell, Canadian Stylist of the Year, Colourist of the Year… you name it, he’s got the title!

I was really looking forward to working with him on a colour collection, and planned to have

a fun packed week working in his salon and prepping for a week in LA where I would be

recording five episodes for a series of webinars for Color Zoom 2013 …

UPDATE 07/13 11

Boxing Day It took a total of twenty hours to get from Edinburgh

to Dublin, Dublin to Chicago, then Chicago to Toronto. To make

matters worse, on arriving in Toronto I was pulled into a room and

asked hilarious questions about why I was there, and my whole

hairdressing kit was pulled out and investigated. Then after waiting

for an hour at the baggage reclaim I realised my luggage had gone

missing. Not a great start to my trip but I figured things could only

get better.

27th December Today was great! I had a long lie in for the first

time in months, and we had an amazing Christmas dinner with

friends, laughing about my interrogation the day before. It was good

to relax before the work really kicked off.

28th December It sounds crazy working through the holidays,

but I love learning and experiencing new things, so to me, this

chance to see how another salon in a different country worked was

invaluable, and I was thrilled that Timothy had booked my day full of

clients who were eagerly awaiting my Scottish charm! I picked up

some great tips on retail and management that I knew would work

well in my salon back home. I even managed to squeeze in a relax-

ing facial.

29th December Today we prepped eight models for tomorrow’s

shoot. We were doing a colour collection with very strong geometric

bob shapes using various concave undercutting techniques. We used

strong colour placements - beautiful coppers and fiery red shades

with turquoise and lighter shades, intense gold, greenish shades

and more turquoise. Using Goldwell Elumen and Topchic, we had

various colour formulas prepared. Turquoise was a common theme

12 UPDATE 07/13

throughout the collection against red, copper and warm tones, it

looked gorgeous. The styling was simple, it was all black but with

lots of different shiny textures, and we used a lilac backdrop so the

colours really popped out. It was great to work alongside my friend

Ivana, a talented Goldwell Freelance Educator from Serbia who now

has a salon of her own in Chicago.

Despite the fact the temperature outside was -10C with heavy snow

storms, every model turned up on time and we worked on to 10pm

until everyone’s hair had been cut and coloured, camera ready for

tomorrow. As well as collaborating, I also had two models of my own

so I worked on my own looks for these. For one, I went for a 1960s

inspired short crop with a concave hairline and a Liza Minnelli style

asymmetric fringe. It had deep violet ash roots with lightened ends, a

zigzag placement using a blend of intense violet, pink and turquoise

in each foil. I also did a shine line on the shorter side to give a harder

edge. My other model had very fine shoulder length hair so I thought

of creating a contrast of hard and soft textures. I lightened her ends

using Topchic HiBlonde 11G and darkened her roots with an Elumen

copper and red, and used golden beige blonde formula on her roots.

30th December Today we were up early setting up the salon for

the shoot. We were joined by Greg Swales, a young talented fashion

and hair photographer from Canada who I’d met in Paris and worked

with in Miami. There was also a stylist and makeup artist on hand to

get the models camera ready. What a great day – everyone worked

so hard and we got lots of different looks. After a manic day, we re-

warded ourselves with a fantastic meal and drinks. To top it off, I also

finally got my luggage back!

New Year’s Eve Today was a day to celebrate after a busy week

so we made an early start on the drinking! We celebrated New Year

in a Scottish pub with a Canadian man in a kilt blowing his bagpipes

and reciting poetry about long lost relatives in Scotland. We had a

few hours of fun there then went clubbing till the early hours of 2013.

UPDATE 07/13 13

New Year’s Day Today, with the hangover from hell, I had to

pack my luggage as I was heading to LA the next day. I made sure I

had clothes in my hand luggage this time as we were to start film-

ing as soon as I got off the plane at 2pm and I didn’t want to risk

another luggage loss. We spent hours making storyboards, endless

colour formulas and placements for this week’s shoot. It’s best to be

prepared as you never know what model you will get and what you

can do to her hair.

2nd January We were up at 4:30am to catch the 7:30am flight but

I was able to catch up on some much-needed sleep on the plane.

At 2pm we arrived at the Goldwell KMS studio in Santa Monica where

I met the amazing and hilarious John Moroney, Global Education

Manager for Goldwell and KMS, and the film crew who would be with

us for the next few days. We were filming a series of webinars for

Goldwell Color Zoom, passing on our advice on how to enter the

Color Zoom competition and how to get the most out of a photoshoot.

TimothySwitzer, Global Colour Master, Dimitrios Tsioumas, Global

Style Master and myself were each going to cut, colour and style a

model, showing everything from creating moodboards to producing

a final winning look. We held a casting in the studio and had a

great turn out - every model was up for a total restyle which made

things so much easier. In no time, I had five options and went for an

androgynous girl with shorter fine blonde hair. Although her hair

was fine in texture, she had enough of it for what I wanted to do and

most importantly she had a strong look with piercing turquoise eyes.

We put up our storyboards so we were ready to start prepping the

next day. At night we hit the shops in Santa Monica with the stylist to

get some extra pieces for the shoot.

3rd January The prepping continued - we stuck to our mood-

boards, got all the looks finished – the models looked amazing. We

were eager to crack on with it all the next day.

4th January Shoot day! We started early, got the models straight

into make up and prepped. Timothy was shooting his model first - he

cut a beautiful bob shape with lots of over hangs, and red, pink and

copper colours coming through, it was out of this world. I was up

next and it took some time choosing the right clothes for my model

as her hair was pastel violet and pink and I had to be careful that

the clothes enhanced the hair rather than dominated it. Up next was

Dimitrios’ model who had a dark bob shape with yellow and tur-

quoise and green - it looked amazing. After a long day we relaxed

with a few drinks and some nice food.

5th January Today I had a long lie in and breakfast in bed, pure luxury!

I treated myself to a shopping trip in Santa Monica and had a nice walk

along the beach beside the pier. Later on I went back to the Academy.

There I got to meet the North American Goldwell Artists and they

presented this year’s Beautify collection to the Educators from all over

America and Canada. My model from the shoot was also presented to

them and seeing her standing there I felt so proud of everything I had

achieved on my travels. It had been hard work but totally worth it.

14 UPDATE 07/13

Nicholas Oakwell Couture Autumn/Winter ‘13 Show

On Thursday 27th June, British couturier Nicholas Oakwell

invited Goldwell to be their official hair partner for the fourth

time, to launch his much anticipated Autumn/Winter 2013

Collection at Claridges. Head stylist was renowned session

artist James Rowe.

Once again the show took place in the iconic Claridges hotel, where the

audience were transported to the nocturnal rooftops of Paris thanks to a

spectacular set of chimneys, skylights and nostalgic horizons. An array

of stunning models dressed in sumptuous 30’s inspired couture with a

nod to 50’ silhouettes showcased this elegant and seductively Parisian

collection. Inspired by film noir, the romantic show was breath-taking.

Sam Bright and Rachael Kelly from Woo Hair & Beauty in Southend-

on-Sea assisted James Rowe as part of the backstage team, as did

Sarah Lawrence and India Flaherty from the Goldwell Education Team.

The hair look was elegant and soft to complement the clothes and

theme of the show. Hair was set using a modern take on the Marcel

Waving Technique and rolled into a loose bob shape, it was feminine,

romantic yet fashion forward. Prep started at 9.30am to ensure the

models were ready for the 5pm catwalk.

One model was cast as a feline-like character – draped in fur, diamonds

and luxurious fabrics – to reinforce the image of felinity and power

inspired by the nocturnal urban surrounds of Paris. Other fabrics

included silk, tulle, organza, chiffon and panne velvets, with embellish-

ments of seed beads and gold and silver metalwork.

“

This collection showcases what every woman feels and looks em-

powered wearing. It is a very tactile collection, with a romanticism

and hint of mystery. while couture’s home is still Paris, we are

proud to bring Paris to London.” Nicholas Oakwell

Get the look Nicholas Oakwell CoutureStep 1 – Prep Apply StyleSign Power whip to damp hair for volume. Blow-dry using a round brush and nozzle attachment to create a sleek finish.

Step 2 – Making Waves Set the hair using the Marcel Waving Technique.

Step 3 – Braid Create a small braid at the nape of the neck as a base for pins when rolling the hair. Spritz with StyleSign Big Finish Spray.

Step 4 – Dressing Out To dress the hair, apply StyleSign Diamond Gloss for a glossy finish.

Step 5 – Shape Backcomb the underneath for volume and grip, smooth with bristle brush. Roll the hair underneath to create a loose “bob” shape. Pin in place.

For all of the images from the show visit /goldwelluk

UPDATE 07/13 15

16 UPDATE 07/13

UPDATE 07/13 17

Goldwell and KMS California have recently moved into a new home in Shaftesbury Avenue and are proud to introduce their stunning new Academy right in the heart of the capital.

The new Academy London is both an education hub in

the city and a hive of creative energy, hosting courses,

events and inspirational evenings. Situated at street

level in London’s buzzing theatre land, in easy access

of Leicester Square tube station.

The Academy London is spacious and contemporary

– industrial chic is combined with luxury – look up

and you see a cool concrete ceiling hung with over-

sized aircon pipes like a warehouse space, look down

and you see warm wood floors leading you to chic

backwashes, colour bar and salons.

There are three salon areas – two for Goldwell

Colour and Inspirational Courses and one for

KMS Cutting and Styling Courses – backing

onto a large open plan backwash area. There

are two class rooms with exposed brick walls

and plasma screens, each used for business

and theory training and can be opened into one

large event space. There is also a lounge space

where course attendees can relax and eat lunch.

This modern and chic training academy is here to

support and inspire hairdressers throughout their

career, helping salons grow their business and

nurture their creativity.

Inset Image: Nick Wood opens the Academy London with Ann Herman, The Fellowship for British Hairdressing

“The opening of our new Academy is a major land-mark in the evolution of the Goldwell and KMS California brands and businesses. We wanted to make a statement to the industry and I truly believe we have achieved that and exceeded expectations. It is a hugely exciting time for such an investment in the future of all our salon customers and stylists.”Nick Wood, President, Goldwell and KMS California, UK & Ireland

“In an environment where clients choose carefully about where they spend their money, salons have to up their level of service in all areas of their busi-ness, colour, cuts and styling. The London Academy provides a valuable service to all of our customers, enhancing their business, skills, income and helping to fulfil their career potential.”Irene Meikle, Head of Education, Goldwell and KMS California, UK & Ireland

To book your next Academy Course call 020 3540 1200 or email:

Robyn.Collier@kao.com

18 UPDATE 07/13

/goldwelluk

Award winning hairdresser and British Hairdresser of the Year 2013 nominee, Mark Leeson, presented an intimate seminar at the new Academy London. The “evening with” event was attended by salon owners and hairdressers who wanted to gain an insight into Mark’s high-profile career and how he runs his hugely successful business.

With clothes from Louis vuitton’s S/S 2013 collection, a Great Gatsby soundtrack, gorgeous colour work, chic beehives and stylish waves the theme of the night was creating captivating photographic images.

The audience were treated to fabulous looks on five models, demonstrating the latest trends and techniques that Mark is working on both in the salon and on his photo shoots. Goldwell’s Head of Technical and Creative Direction, William Wilson, was the compére for the event, and took the opportunity to talk to Mark regarding his business, his team and his award-winning career.

Working with Goldwell’s wide portfolio of professional colour including Nectaya, Topchic and Elumen, Mark demonstrated how catwalk looks can be adapted into more commercial styles, and gave his interpreta-tions of the coolest trends right now.

Mark also did live colouring in the form of astunning fiery-copper, inspired by ChristinaHendricks, as well as dry cutting on a very directional icy blonde with pastel violetslices strategically placed for maximum impact. “Most of the colour that we are creating in the salon is personalised and multi-dimensional colour that can’t be created at home.”

The evening was packed with educational, enlightening tips and techniques to take back to the salon, “A lot of my inspiration comes from the younger staff in the salon. They know what’s happening in the night clubs and what trends are emerging, so they are a great,” said Mark.

Top Tips and Sound Bites from Mark Leeson:

“It’s our role as colourists to inspire clients and keep them coming back for a professional service. we have to push the industry and trends along to ensure we stay way ahead of the consumer at-home hair colour market.”

“When I’m doing photographic work, I create a structured look and shape on my model then begin shooting. I dishevel the look as we go to create my sexy, modern signature look.”

“Anyone can lighten hair but only a colourist can tone.”

“Finding the right model for a shoot is essential. Look for confidence – your model has to sell your cut and colour.”

“Our clients return with a level of expec-tation. we set a precedent that we know they can’t match anywhere else.”

“I lead my team from the top down, by example. I love sharing my knowledge, passion and enthusiasm. I love what I do.”

For more information about Goldwell’s “Evening with...” and other

inspirational events please call the Goldwell Academy on 020 3540 1200

We look forward to seeing you soon

Evening with Mark Leeson

UPDATE 07/13 19

/goldwelluk

14 UPDATE 01/13

Explore the world of Nectaya.

UPDATE 01/13 15

NURTURING HAIR COLOURAMMONIA-FREE

DEDICAT ED TO COLOUR PERfEC T ION

1incl. water.

for further information contact your GOLDWELL Sales Consultant or call 01323 432100

www.goldwell.com/nectaya

n IntraLipidTM technology to replenish lost lipids within the hair, effectively repairing each strand

n Up to 91% ingredients of natural origin1

n Enriched with deep conditioning Argan Oil

n Up to 100% grey coverage

n Delicate fragrance, luxurious cream consistency

n Exclusive service experience

4 New Shades plus 3 Mix Shades for enhanced creativity

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‘‘ This collection was created to showcase the new Nectaya shades. As a luxury colour service, I wanted to capture the essence of luxe style and drew inspiration from definitive Prada campaigns. The colours are muted yet expensive and the lighting and photography style project a classic beauty feel.” Mark Leeson, Goldwell Ambassador Mark Leeson Hair Body & Mind

for the full collection

to see the collection come to life

/goldwelluk

luxeappeal

22 UPDATE 07/13

Goldwell were the official hair sponsor for British fashion brand Whistles as they made their London Fashion Week debut at the beautiful Dover Street Arts Club in Mayfair.

The backstage team was supported by Goldwell’s Education Team and Zac Coldicutt from Colour Unique Salon in Newcastle. The team was led by renowned session stylist James Pecis.

The presentations showcased Whistles A/W 2013 collection, featuring luxe oversized knitwear, polished leather skirts and trousers, camouflage in rich jacquard and naval influenced pieces.

James Pecis created a hair look to compliment the collection; hair was parted on the side and worn loose with a natural, lightly tousled texture.

To create this look: Work StyleSign Power whip mousse through damp hair and rough dry. Part the hair to one side and clip the heavier front section so that it is flat to the forehead. Taking random sections, spritz with StyleSign Magic Finish hairspray and twist from root to tip, spritz again and let go. Tong remaining random sections with large barrel tongs to create a dishevelled wave. Unclip the front section and tuck behind ear

WHISTLES LONDON FASHION WEEK DEBUT UPDATE 07/13 23

PRODUCT&NEWS UPDATE

24 UPDATE 07/13

with Tapioca Sta

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Boost Shampoo

Removes residues that weigh the hair down. Provides volume

and targeted care. Silicone free.

Lightweight Conditioner

Provides lightweight care. Adds suppleness, shine and elasticity. Silicone free.

Boost Spray

Lasting volume from the roots to the ends. Detangles the hair and prolongs durability of the style. Silicone free.

1Tested by proDerm Institute, 10/2012. Referring to the Boost Shampoo.

DISCOvER DUALSEnSES ULTRA vOLUME

Innovative salon research: the SmartBoostComplex. Strong at the roots – gentle to the lengths and ends.

NEW Touch-up Spray

Dry Shampoo for renewed volume and fresh hair feeling.

STYLESIGNNaturally Full Our new multi-talented product for blow drying, styling and finishing

Creates instant thick, full look and hair feel

Adds natural movement and reliable hold

With no stickiness

Use on wet or dry hair

The innovative Advanced Support Technology builds a flexible support net around each individual hair. The results:

Hair looks fuller Natural fullness that lasts all day

NEWThis newly upgraded salon-exclusive range is your saviour for fine hair, giving 35% more volume1 that looks as good as it feels. Not only does Dualsenses Ultra volume provide powerful volume from the roots; it also gives targeted care where it’s needed most, through the lengths and ends.

New Dualsenses Ultra volume from Goldwell uses SmartBoostComplex. This works in two ways by firstly strengthening hair from the roots, and secondly providing the right amount of moisture and care without weighing hair down. Immediately hair has an all-new suppleness, shine and elasticity; it will look voluptuous whilst feeling naturally soft – the perfect salon solution for fine to normal hair, giving it the oomph it has longed for!

INPRESS To see more visit

Estetica, June 2013 Salon Business, June 2013

If you would like to feature on these pages, email your news with a high resolution image to Samantha.Ward@kao.com

PRODUCT&NEWS UPDATE

UPDATE 07/13 25

HAIR SALON OF THE YEAR NORTH EAST

Darlington-based Hobson & Holmes has been award-ed the ‘Hair Salon of the Year North East’ title at the prestigious English Hair and Beauty Awards 2013, just 5 years after the salon opened!

The awards are based on public nominations and cover 21 specialist categories celebrating the most talented hair and beauty professionals in the country.

Hobson & Holmes’ Director Nicholas Holmes said: “It’s amazing to be recognised by the English Hair and Beauty Awards. It’s great to feel that our ethos of affordable luxury with an emphasis on customer service is standing the test of time.”

ARROCCA TRAINING CENTRE WINS PRAISELocal business leaders, football legend Luther Blissett and MP David Norris joined forces in their support of a newly opened hairdressing training centre in Berkhamsted.

Arrocca Hairdressing Training is the brainchild of experienced hairdresser,Trisha Buller, who runs Ciente hair salon in High Street, Berkhamsted.Having spent over 30 years in the business, Trisha believes the time is now right to share her knowledge with those at the start of their careers. She says of the venture “The Arrocca team are incredibly dedicated and our training will focus on the traditional and fundamental skills of hairdressing and customer service. Hairdressing is an industry of which I am incredibly proud and I will do what I can to ensure it continues to enjoy a superb reputation.”

Goldwell finds bigger is better with EasydrySupersizing isn’t always bad, and to prove it Goldwell is to extend its partnership with disposable eco-friendly towel pioneer Easydry and move into supplying larger box sizes to its partner salons. Salons will now be able to buy 450 and 900 boxes directly from their Goldwell Sales Consultant.

“we partner with Easydry because its eco-credentials are rock solidand transparent, and we believe it is an excellent product to help our salons upgrade their client service and help protect the planet,” said Nick Wood, President, Salon, UK & Ireland.

Easydry recently become the world’s first and only eco-friendly dispos-able towel manufacturer to achieve FSC certification, the pinnacle of sustainability recognition. The FSC certificate is one in a long line of accreditation Easydry has sought to prove its sustainability claims are not just greenwash. It also holds the OK Compost Mark, The European Eco Flower - Environmental process certification, the European Award for the Environment, Nordic Ecolabel, ISO 14001 - Environmental management system, Confidence In Textiles certification and the Panda Mark.

TOPCHIC ON TOURGoldwell took TOPCHIC on tour in April to inspire hairdressers in three cities around the UK. The Topchic Iconic tour travelled to Glasgow, Manchester and Cardiff and starred Goldwell Ambassadors, neil Barton and Lisa whiteman.

The tour, which travelled nationwide from 15th -17th April, was presented by Goldwell Creative and Tech-nical Director, William Wilson. Topchic was recently re-launched to the industry after being revolutionised with new technology and a brand new look – over 35 years after it first hit the professional market. As the core colour brand in Goldwell’s portfolio, Topchic is an Iconic brand for many professional colourists around the world.