golden innovations
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Reach For MoreA Campaign Opportunity to
Diversify Funds and Raise Awareness
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Our Goal for Family Reach Foundation
Develop a campaign for the Family Reach Foundation that will launch new positioning,
establish new partnerships, diversify funds and raise awareness.
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Objectives and Strategies
● Reach out to the National PTA and establish a new partnership by January 2014
● Launch a new fundraising program in local elementary schools by January 2014
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The overall purpose of PTA is to make every child’s potential a reality by engaging and empowering families and
communities to advocate for all children.
The National PTA
● Headquartered in Alexandria, Va.
● 25,000 PTA units across America, the U.S. Virgin Islands, and Puerto Rico
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Family Reach Hospital Network Locations
* 17 FRF Hospital Partners
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PTA Locations
* Over 25,000 PTA Units
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● Large social media audience
Why?
● Established meaningful partnerships and alliances with numerous non-profits nationally
● Strong organizational values that will help create a beneficial relationship between the PTA and Family Reach
● Family Reach meets every criteria needed for partnership
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Objectives
● Launch a new fundraising program in local elementary schools by 2014
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Insights
Market
1.Center for Education Reform
● 67,148 Public Elementary Schools nationally 1
● Approximately 2,905 located in surrounding areas of partner hospitals
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Insights
AudienceWhy choose families and kids?
Motivation for Donation 1.
-Personal Connection-Personal Recognition-Happiness-Support-Public Benefit
1.Unite for Sight
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Insights
Go4theGoal Foundation 1
- West Valley Christian School in Litchfield Park, AZ
- $1,434 raised
The American Heart Association 2
- Jump Rope for Heart- Relevant issue of interest to target
audience
1 Go4theGoal2 Event 360
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Meet Nicholas
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4 Hour Dance
Marathon for Elementary
Schools
Rock for the Kids
This fundraiser is tailored to the Parsippany-Troy Hills School District in New Jersey, which includes 10 elementary schools.
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Rock for the Kids
Students fundraise via online donation
page
-Drives traffic to website-Makes donation measurement easy
3,446 Elementa
ry Students
Parsippany-Troy Hills School District:
$25 Each
$86,150 Total Funds Raised
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Rock for the Kids
Incentives for student participation
● Tshirts● Bracelets
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Grand prize for Top Fundraising School in the district
Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the purpose of this presentation.
Rock for the Kids
Family Reach School
Carnival
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Rock for the Kids: Tool Kit
Informational Packet to be
administered to school officials.
Includes:● Family Reach Fact Sheet● Permission Slips for
students● Take Home Flyers for parent
volunteers● Instructions for
fundraising/donating online● Press Release for local
media outlets● Letter for local
sponsorships/tangible donations
● Information about what FRF will be supplying for event
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Examples From Tool Kit
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90 Day Kick Off Plan
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Social Media
● Expansion of social media platforms
● Create a Family Reach Foundation blog
● Management● Social media press kit● Social media advertising
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Measuring Results
● Web & social media analytics
● Social media monitoring
● Media coverage
● Donations
● Impact
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BUDGET
Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the purpose of this presentation.
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