gokart 600 (2016)
TRANSCRIPT
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GOKART600
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PEGASUS
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A M E R I C A N S W A S T E$ 1 5 B I L L I O N A Y E A R O N G Y M M E M B E R S H I P S T H E Y D O N ' T U S E .
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A T A L L .
T W O T H I R D S O F M E M B E R S D O N ’ T G O T O T H E I R G Y M .
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M E A N W H I L E , P E O P L E M A I N T A I N G Y M M E M B E R S H I P S T H A T A R E N O T R I G H T F O R T H E M .
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introducing…
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Lower your monthly fee.
Expand across a huge variety of wellness experiences.
No friction from signups & cancelations.
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key features
find better for you experiences
identify your interests
replace your membership
make adjustments as needed
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access to new clients brand exposure fill unsold inventory
value to partners
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The average monthly cost of a gym membership is $58.
We are targeting those paying average or
above average monthly fees.
target audience
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In the US - $24.2 billion in revenue in 2014
market opportunity
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our closest competition falls short by focusing entirely on fitness
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2017 2018 2019
Revenue $770,046 $3,819,665 $11,896,734
Cost of Goods Sold 398,773 1,527,866 3,569,020
Gross Profit 371,273 2,291,799 8,327,714
Employee Related 370,500 1,852,500 4,124,250
Professional Services 90,000 510,000 615,000
AdverFsing & MarkeFng 95,000 510,000 2,050,000
Travel & Entertainment 41,000 20,000 35,000
FaciliFes 14,000 16,000 21,000
Other G&A 42,000 57,000 75,000
Total SG&A 652,500 2,965,500 6,920,250
Net Income (Loss) -‐$281,227 -‐$673,701 $1,407,464
Profit Margin -‐37% -‐18% 12%
Y/Y Revenue Growth -‐-‐-‐ 396.0% 211.5%
End of Year Employee Headcount 525 50
Cumulative members 2326 10198 27143
Pegasus 3 year Financial Plan
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TWENTYPLUS
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H O W M I G H T W E ?
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H O W M I G H T W E ?H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
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H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
H O W M I G H T W E ?
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H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
H O W M I G H T W E ?
O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .
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TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
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TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
W H E R E E V E R Y O N E Y O U H I R E H A S T W E N T Y P L U S Y E A R S O F E X P E R I E N C E
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TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
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T H E P R O B L E M
“I’m not ready to retire. I want to stay active,
share my years expertise, make a little money, and I want to do it on my own terms.”
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T H E P R O B L E M
“I’m buying my first house, and want a few upgrades. I wish I had somebody to help me through this whole process, it’s confusing.”
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T H E R E A L P R O B L E M
Fully funded retirement from the American workforce is growing less and
less attainable (shrinking benefits, aversion to long-term savings).
Even seniors who can afford to retire aren't immune to the social downsides of non-employment (isolation, depression).
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C U R R E N T S O L U T I O N S D O N ’ T C U T I T
Services like Craigslist and TaskRabbit are helping to drive
the gig economy for all ages & trades, but they undervalue
(or at least fail to elevate) the real, tangible expertise that
comes with decades of experience.
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THE WORLD’S MOST EXPERIENCED WORKFORCE
MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY
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TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
L A U N C H R E A L P R O D U C T
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T H E F U T U R E
H O B B Y I S T
T E A M S
D I G I TA L I N T E R A C T I O N
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A H U G E M A R K E T
5 5 M R E T I R E A N N U A L LY 7 0 %
P L A N T O W O R K I N R E T I R E M E N T . 2 5 %
A S S U M P T I O N
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A H U G E M A R K E T
5 5 M R E T I R E A N N U A L LY 7 0 %
P L A N T O W O R K I N R E T I R E M E N T . 2 5 %
A S S U M P T I O N
9 6 , 2 5 0P R O V I D E R S
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A H U G E O P P O R T U N I T Y
1 0 H R SP E R M O N T H
5 %S E R V I C E F E E
$ 3 0P E R H O U R
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A H U G E O P P O R T U N I T Y
1 0 H R SP E R M O N T H
$ 3 0P E R H O U R
$ 1 7 M
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OF U.S. ADULTS HAVE PARTICIPATED
22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people)
44%A H U G E G I G E C O N O M Y
$2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025
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B U S I N E S S M O D E L
5 % T R A N S A C T I O N F E E
$ 5 0 A N N U A L
M E M B E R S H I P
MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED
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Senior Community Service Employment Program
Task Rabbit25% Retiree Workforce
UBER25% of Drivers over 55
C O M P E T I T I O N
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M A R K E T I N G S T R AT E G Y
TwentyPlus is focusing its marketing strategy on the supplier market. The goal is to reach pre-retirees who are looking to
transition out of full-time work.
TA R G E T M A R K E T
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M A R K E T I N G S T R AT E G Y
Target: 96,000 Providers Opportunity: $17 million
Channels: Community Events
Social Media WOM
FA C E B O O K A D S
C H I L D R E N O F TA R G E T
A U D I E N C E
L O C A L G O V E R N M E N T A L I G N M E N TR E T I R E M E N T
C O M M U N I T Y “ T R A I N I N G D AY ”
E N G A G E C O M M U N I T Y L E A D E R S
U R B A N M A R K E T S
T W E N T Y C L U B
F LY E R S
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W E ’ V E P R O V E N S O M E T H I N G S
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I N M A R K E T R E S U LT S
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T W O C O N V E R S I O N S !
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O U R F I R S T C U S T O M E R !
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AN AMAZING TEAM
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HUNGRYMIND
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OUR GUIDING STATEMENT:
HOW MIGHT WE MAKE IT EASIER FOR HUMANS TO KNOW WHAT THEY SHOULD BE LEARNING NEXT TO ADVANCE THEIR LIVES /
CAREERS + EXPAND PERSPECTIVE?
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LACK OF CAREER HAPPINESS… A GROWING SYSTEMIC PROBLEM
70% OF EMPLOYEES
ARE DISENGAGED
Unprecedented low levels of employee engagement, happiness and productivity
UNHAPPY WORKERS COST THE US
$500B
US employers spend over $150 Billion dollars per year in employee training and development
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THE HUNGRY MIND: “I KNOW WHAT I WANT, I JUST LOVE TO LEARN.”
THE KEEPER-UPPER: “I’M TRYING TO STAY RELEVANT.”
THE TRACK-JUMPER: “I WANT A CHANGE, BUT DON’T KNOW WHAT TO
LEARN.”
THE REBOOTER: “I KNOW I WANT A CHANGE, BUT DON’T WHAT IT IS.”
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competition
THE OLD OFFERINGS DON’T CUT IT
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competition
NICHE OFFERINGS EMERGING
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WE NEED SOMETHING BETTER
EASY TO CONSUME COMMUNITY- POWERED
READY WHEN AND WHERE YOU ARE
AWESOME CONTENT FROM
TRUSTED PARTNERS
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OUR GOALS:
1. SIMPLIFY COMPLEXITY 2. FAST AND IMMERSIVE
3. ENGAGING AND ADDICTIVE
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+ +
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“Nearly 80 percent of workers in their 20s said they wanted to change careers, followed by 64 percent of 30-somethings and 54 percent
in their 40s.” (University of Phoenix survey)
A MASSIVE MARKET
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INTERNET
MESSAGING
2016 - 2017 ROADMAP
Q1: # of Sign-Ups
Q3: Return Users
Q2: Daily Active Users
Q4: Goal Completion
Q1: # of Partnerships Q2:NPS Q3: Market
Share Q4: Revenue
BINGE READY CONTENT BY INTEREST
PROGRESS METER
SOCIAL SHARE
FILTER BY TIME ADAPTIVE CONTENT
SKILLS ASSESSMENTGOAL SETTING
CELEBRATE WINS
EXPERT TOOLS MENTOR MATCH JOB PLACEMENT
TRACK JUMPER
SHOW ME THE STEPS
SMALL PARTNERSHIPS CORPORATE SPONSORSHIPS
REBOOTER
SHOW ME THE OPTIONS
KEEP UPPER
KEEP ME RELEVANT
HUNGRY MIND
EXPLORATIVE LEARNING
ADVOCACY
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CAREER SHIFTING IS JUST THE START
JOB MONEY LOVE HEALTH
2016 2017 2018
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THANK YOU
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SCRPPY
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How might we create the next generation of creative and collaborative
problem solvers?
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We believe the world will be better if the next generation of makers can solve problems
together.
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Today, there is no easy way to do this.It’s certainly not inspirational.
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Collaborative Problem Solving
Collaborative Problem Solving Design Thinking Kid Makers
MACRO TRENDS
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COLLABORATIVE
INDIVIDUAL
LEARNING MAKING
TECH ACADEMY
CAMPINVENTION
IDTECH
DESTINATIONIMAGINATION
HIGH TECH KIDS
SPROUT FUND
TECHROCKET
CODE COMBAT
FUTURE PROBLEM SOLVERS
REMAKELEARNING
NAT GEOEDUCATION
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MARKET VALIDATION
TOTAL ADDRESSABLE
MARKET(TAM)
SERVEDAVAILABLE
MARKET(SAM)
TARGETMARKET
(TM)
TAM1.2 B KIDS 10-19 IN THE WORLD
SAM135M KIDS 10-19 IN MORE DEVELOPED REGIONS
TM41M KIDS 10-19 IN THE UNITED STATES
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Collaborative Problem Solving
10MILLION
75%T.B.Y.B.
7,500,000 PEOPLE
30%SUBSCRIBE
2,250,000 PEOPLE
BUSINESS CASE
$9.99MONTHLY
SUBSCRIPTION
$270MANNUAL REVENUE
2,250,000 SUBSCIBERS
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We believe the world will be better if the next generation of makers can solve problems
together.
OUR CORE BELIEF
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We exist to bring young makers together to make ideas happen.
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So you have an idea—something you want to invent or make.
How does that happen? How did Elon Musk learn how to make rockets? How did Georgia O’Keefe learn how to paint? How did Mark Zuckerberg learn how to code?
They certainly didn’t do it being holed up at home. That’s because all of us are smarter than one of us. We learn from and teach each other how to make our ideas a reality.
So whether you want to build a bike or an app, create a new business or a fashion line—together we can help bring your idea to life.
Together we can make something new, awesome, unexpected and totally scrppy.
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70% OF RESPONDENTS SAW BENEFIT FOR KIDS
IN-MARKET VALIDATION
53% WANT TO STAY UP-TO-DATE VIA EMAIL
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FRESHSTART
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FRESH START WE’LL HANDLE YOUR HASSLE.
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HOW MIGHT WE MAKE IT EASIER FOR PEOPLE TO
BREAK UP WITH THEIR CABLE COMPANY, BANK, GYM OR OTHER INSTITUTION THAT MAKES QUITTING ESPECIALLY PAINFUL?
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WE BELIEVE: FRICTION & HASSLE IS THE BIGGEST
BARRIER TO CHANGING SERVICE PROVIDERS
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HASSLE
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IF YOU CANCELED OR SWITCHED WHAT MADE IT SUCCESSFUL?
I lied to say I was moving out of the country....seriously.
Being an asshole.
Perseverance motivated by rage at their customer service.
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OUR RESEARCH: # 1 REASON FOR CHANGE = MOVING
# 1 PAIN = CABLE COMPANIES
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MOVING / / RELATIONSHIP CHANGE / / NEW JOB
THERE ARE 2.5 - 3 MILLION PEOPLE IN
TRANSITION AT ANY MOMENT
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Focus onThe next chapter of life
Growing career, relationships and family Getting organized
Millennial Movers
CovetPersonal Time
Freedom of Choice Efficiency
NeedSimple
Organized Hassle - free
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FRESH START WE’LL HANDLE YOUR HASSLE.
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WHETHER IT’S A MAJOR LIFE EVENT SUCH AS MOVING, DIVORCE
OR
…YOU JUST WANT TO DIVORCE YOUR CABLE COMPANY
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FRESH START MAKES ADDING OR CHANGING
SERVICE PROVIDERS EASY
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WE’LL PROVIDE YOU WITH ADVICE, RESOURCES, AND NEGOTIATION TACTICS
FOR HANDLING THOSE
“DIFFICULT CONVERSATIONS”
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OUR PERSONAL CONCIERGE CAN EVEN
DO THE HARD WORK FOR YOU
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ONCE THE BREAKUP IS OVER, YOU CAN FIND A BETTER MATCH
AND FRESH START
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MARY IS ON THE MOVE.
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WE’LL HANDLE YOUR HASSLE
Howdy, Mary! We’re a new company called
Fresh Start
Moving sucks. Thankfully we
can help with all the annoying
details, setting your mind at
ease and letting you enjoy
your new adventure.
TESTIMONIALS
“So glad a service like this
exists. I needed to move for a
new job and Fresh Start just
basically did all the hard stuff
for me. I couldn’t believe it.
“Some other nice words.
Integer posuere erat a ante
venenatis dapibus posuere
velit aliquet. Cras mattis
consectetur purus sit amet
fermentum.
OUR SERVICES
Full service concierge service for life’s little shit storms:
MOVING
GETTING MARRIED
DIVORCE
STARTING A FAMILY
More of a do-it-yourselfer? Check out our guides:
NEGOTIATE WITH THE
CABLE GUYS
GET BETTER INTERNET
YADDA YADDA
YADDA YADDA
HERE’S HOW IT WORKS
SOUND GOOD? LET’S START.
1You authorize Fresh Start to negotiate for you.
2
We get you the best service for cable, internet, gym and more.
3
We keep an eye out for better deals and keep you informed.
Get my shit together
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MONEY
SUBSCRIPTION BASED CONSUMER FEES:
$$ WE GET FOR HELPING PEOPLE THROUGH
RESELLER REVENUE:
$$ WE GET FOR BROKERING BETTER DEALS
PLACEMENT & PROMOTION:
$$ WE GET FOR PROMOTING GREAT SERVICE PROVIDERS
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EXPANDING INTO NEW GEOGRAPHICAL MARKETS
EXPANDING THE PROVIDERS AND LIFE EVENT OPTIONS
CREATE RELATIONSHIPS WITH SERVICE PROVIDERS
INTRODUCE AUTOMATION
NOW NEXT FUTURE
BROAD MARKET EXPOSURE
EXCLUSIVE DEALS FROM PROVIDERS BY USING OUR BROKERING SERVICE
DISCOUNTS FOR OTHER PRODUCTS RELATED TO LIFE EVENTS
FULLY AUTOMATED
ROADMAP
TEST IN A LOCAL MARKET (TWIN CITIES)
START WITH CABLE COMPANIES, THE BIGGEST PAIN POINT FOR CONSUMERS
MOVING IS THE PRIMARY LIFE EVENT
MANUALLY MANAGING CUSTOMER AND SERVICE PROVIDER RELATIONSHIPS
GATHER AND CREATE RESOURCES FOR SELF SERVICE
LEARN AND IDENTIFY THE NEXT PROVIDERS AND LIFE EVENTS TO FOCUS ON
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FRESH START WE’LL HANDLE YOUR HASSLE.